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Online Marketing with RSS Ray Upcoming and Past Show Guests
Below you will find upcoming and previous show guests featured on the RSS Ray Internet Show.
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Upcoming Guests |
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On Demand Internet Video
07-09-2008 - David Glassman, Chief Marketing Officer |
| Onstream Media - David Glassman is responsible for leading Onstream Media’s global marketing efforts including branding, product marketing, corporate communications, public relations, online marketing and customer relationship marketing. Prior to Onstream Media, he was an officer and cofounder of TelePlace, Inc., a developer and owner of Internet data centers and central offices; Long Distance International, Inc., one of the first competitive European telephone operators; Long Distance America, one of the first competitive long distance operators after the breakup of AT&T; United States Satellite Systems, Inc., an FCC licensed builder and operator of geosynchronous communications satellites; United Satellite Communications, the world's first direct-to-home satellite network and All American Hero, Inc., the 15th largest growing company ranked by Inc. 500 in 1985. |
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Online Market World Radio
07-16-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill the some of the top e-commerce experts and discuss the latest developments in the industry. |
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The Ins and Outs of Fees and Pricing for Marketing, Advertising, and PR Firms in 2008
07-23-2008 - Mike Schultz, Publisher |
| RainToday.com - As Publisher of RainToday.com, Mike is responsible for leading the world’s foremost content publication on growth strategy, marketing, and selling for professional services firms. Mike is also President of the Wellesley
Hills Group and consults with professional services firms worldwide. He has written over 100 articles, case studies, research reports, and other publications in the areas of marketing and selling for professional services.
Prior to joining the Wellesley Hills Group and RainToday.com, Mike was Director of Training and Education Partnerships for Linkage, Inc. At Linkage, his primary responsibilities were leading the company’s public and in‐house seminar divisions, growing revenue and profit by over 800% in his tenure with the firm. Mike has also served as a marketing and sales process strategy consultant with the boutique firm Product Knowledge Systems.
Mike holds an MBA in Marketing and Entrepreneurship from Babson College.
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The Best of RSS Ray
07-30-2008 - RSS Ray, Radio Personality |
| Online Marketing with RSS Ray - This weeks show will air classic RSS Ray segments from years past. These are some of our most popular shows for your listening pleasure. |
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What a Marketer Should Know About Vertical Search Engines
08-06-2008 - Jason Prescott, Chief Vision and Decision Officer |
| JP Communications - Prescott launched TopTenWholesale.com and its parent, JP Communications, in 2005 to provide retail buyers and merchandise resellers access to manufactures, importers and wholesalers so that they can source and attain products and information. Today, the vertical search engine and directory has an expansive network that handles the advertising of more than 1,000 manufacturers, importers, wholesalers and distributors, including such giants as Overstock.com. After reaching revenue of over $1 million in its first year, the company now boasts 1,200 active advertisers in the wholesale community and reaches close to 30,000 retailers every day.
Prescott also serves on various high-level committees of The Search Engine Marketing Professional Organization (SEMPO). In 2007, Prescott was named one of the Top 40 Entrepreneurs Under 40 (San Diego Metropolitan Magazine); TopTenWholesale was named #1 in Fast Growth Awards 2008 by bizSanDiego.
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How To Use Behavioral Targeting and Personalization Without Invading User Privacy
08-13-2008 - Meyar Shiek, CEO & President |
| Certona - Meyar Sheik co-founded Certona as its CEO & President in January of 2004. Meyar is a seasoned software industry executive with over 23 years of experience. Since 2000, Meyar was an early web analytics pioneer working with some of the largest sites on the Internet in the areas of web analytics, e-commerce, personalization and real-time optimization.
Prior to Certona Corporation and from early 2000, Meyar was the CMO and COO of WebSideStory, a leader in web analytics solutions which is now part of Omniture.
Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
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Online Market World Radio
08-20-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill the some of the top e-commerce experts and discuss the latest developments in the industry. |
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Using Personalized Recommendations to Up-Sell, Cross-Sell, and Out Sell Your Competition
08-27-2008 - David Selinger, CEO & Co-Founder |
| richrelevance - David "Selly" Selinger first garnered international recognition as an expert in the field of eCommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon's Data Mining and Personalization team. In that role, David increased the Amazon's annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for recommendation services.
David has decades of experience, from developing the first Javascript-powered ad delivery system for Flycast—the same technology used by Google AdSense, DoubleClick and Overture—to leading Overstock's personalization efforts as Vice President of Software Development and Data Mining. David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company.
David holds a broad collection of awards and standing patents in customer segmentation, analytics and data mining, including over a dozen pioneered at richrelevance. David's accolades also include the coveted PC Magazine Editor's Choice Award (won for 2Roam Wireless, acquired by Air2Web).
David received his BS in Computer Science from Stanford University. |
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The Next Generation of Search Engines and What They Mean for Your Business
09-03-2008 - Jay Bhatti, Co-Founder |
| Spock.com - Jay Bhatti is the co-founder of Spock.com where he is the VP for marketing, services, and user experience. Jay has presented and spoken at numerous technology conferences about the search market with an emphasis on vertical search. Prior to Spock, Jay was a product manager at Microsoft, responsible for server marketing. Jay has an MBA from the Wharton School and an engineering degree from Rutgers University. Spock has won numerous awards including best of show at web 2.0 expo, top 10 start-ups for 2008 by Wired.com, and top 25 new start-ups by PC World. |
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The Next Generation of Search Engines and What They Mean for Your Business
09-03-2008 - Brandon Cotter, Founder |
| Viewzi - Brandon has been building Internet companies since 1996 when he cofounded web services firm CreateTech. The company was purchased by Broadcast.com in 1997, and then after one of the largest IPO's in NASDAQ history, Broadcast.com was acquired by Yahoo!. Subsequent to Yahoo!, Brandon cofounded Musicforce.com, a niche-music site that in under a year went from inception, to financing ($3MM Series A), to acquisition (valued the company at over $30MM). Other recent ventures include a mobile device OS company, a hosted VOIP provider, and a number of not-for-profit endeavors. Brandon lives in Dallas with his wife and three kids. When not working he loves to wakeboard, golf, and shoot (video and photo). |
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Online Market World Radio
09-17-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill the some of the top e-commerce experts and discuss the latest developments in the industry. |
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Landing Page Optimization Tips for Increased Sales
10-08-2008 - Tim Ash, President |
| SiteTuners - Tim Ash is the President and co-founder of SiteTuners and its parent company Epic Sky. He is the author of Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions. Before joining Epic Sky he co-founded Future Focus; an Internet business accelerator. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business. He is a contributing columnist for several industry publications including Website Magazine, Electronic Retailer Online Strategies, and Visibility Magazine. |
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Previous Guests |
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Managing Your Online Reputation
07-02-2008 - Fionn Downhill, President and CEO |
| Elixir Interactive - In addition to her work with the Search Engine Marketing Professional Organization (SEMPO) Fionn is President and CEO of the recently renamed Elixir Interactive, formerly Elixir Systems. Her Scottsdale Arizona based company is a consulting firm that specializes in building internet applications.
They are experts in the field of organic search engine optimization (SEO) and public relations. They provide customized online marketing plans using organic SEO, paid advertising, and online public relations. They have developed their own proprietary software to track ROI and reduce CPA. She believes that the cornerstone of Elixir Interactive is delivering value and ROI to her clients
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Document Analytics For Maximum Marketing ROI
06-25-2008 - Patrick Weilmeier, Director of Marketing Communications |
| Vitrium Systems - Patrick Weilmeier has had over 15 years of experience managing large-scale projects in resource, production and information technology industries. He has an extensive knowledge of the design and implementation of strategic marketing solutions and the cultivation of successful long-term business relationships. Mr. Weilmeier has been the chief architect of Vitrium's marketing strategy, while working with the company's development team in designing new products and software enhancements.
Mr. Weilmeier has a Bachelor of Commerce degree from the University of British Columbia.
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Printable Coupon Industry Leader To Take On Google And Yahoo For Share Of Online Advertsing Dollars
06-11-2008 - Steven Boal, CEO |
| Coupons, Inc - Steven Boal is Chairman and CEO of Coupons, Inc. A former Wall Street and technology executive, Boal founded Coupons, Inc. in 1998 after watching his father in law clip coupons from the Sunday paper. Coupons, Inc. is the leading U.S. provider of consumer-printed coupon marketing and technology solutions. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods. The company helps close the engagement loop with online printable coupon promotions and marketing strategies for brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Pfizer, Wyeth, Valassis, and News Corp.'s News America Marketing. |
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Customer Driven Market Research For Business Growth and Profit
06-04-2008 - Daniel Neely, CEO |
| Networked Insights - Dan Neely serves as Networked Insights’ Chief Executive Officer. Dan brings to Networked Insights over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies. He is an expert in customer intelligence and has hands on experience with the challenges companies face in gathering relevant, real-time insights about their customers.
Prior to starting Networked Insights, Dan co-founded Market Performance Partners who guided companies in market ownership through customer intelligence. Prior to Market Performance Partners Dan served as the Director of Strategy for Scient. Scient was the fastest growing services company in history, it had a successful IPO grew to over 2000 colleagues and launched over 40 ebusinesses. Prior to Scient Dan worked at Deloitte and was part of a team that launched esurance, the first online insurance company.
Dan holds a BBA from the University of Georgia
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How Advertising on Internet Radio can Grow Your Business
05-28-2008 - Chris Murch, President, and Jack Warren, Director of Sales, |
| wsradio.com - Chris Murch, a graduate of the US Naval Academy and former Marine Corp Captain, is a serial entrepreneur and has owned and operated many businesses before founding wsradio.com in 2001. Currently the President and Owner of the station, Chris grew wsradio.com into the largest internet talk radio station in the world.
Jack Warren has more than 20 years of sales and marketing experience spanning start-up, mezzanine and chain store companies. He began his career in consumer sales working his way up from sales representative to regional manager and ultimately, vice president of sales, where he managed trade show sales for a $60M business. He then started his own quick turn around photo processing company growing from one store to 12 and later adding 1,000 wholesale outlets doing his own radio and TV commercials. Jack for the past 10 years has been president of Photography for Fun. A San Diego based marketing and consulting business with emphasis on marketing help for the weekend photographer. He speaks about marketing to photographers nationally and internationally through his weekly talk radio show
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RSS Ray To Co-Host Online Market World Program
05-21-2008 - Lisa Morgan, |
| Online Market World - Online Marketing With RSS Ray host RSS Ray will be co-hosting the Online Market World show Wednesday May 21 with regular host Lisa Morgan.
Be sure to tune in at 3:00 pm Pacific, 6:00pm Eastern Time as they discuss the latest news that affects the life of online retailers and their businesses. Listen live or get the podcast version of the show afterward at wsradio.com.
The Online Marketing With RSS Ray show returns next Wednesday, May 28th with more of our guests discussing online marketing methodologies and best practices. |
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Mastering Online Marketing
05-14-2008 - Mitch Meyerson, CEO |
| Mitch Meyerson Companies - Mitch Meyerson is a visionary, speaker, consultant and author. Over the last 25 years has helped over one hundred thousand people worldwide break through barriers and create the personal and professional lives they desire. His online systems have helped many entrepreneurs use the internet to it’s fullest potential in their businesses.
He is the author of six personal and business development books including Six Keys To Creating The Life You Desire, When Is Enough Enough?, When Parents Love Too Much, Success Secrets of The Online Marketing Superstars, Mastering Online Marketing and Guerrilla Marketing On The Front Lines. His books appear in 24 languages and he has been the featured expert on the Oprah Winfrey show.
Since 1999 Mitch founded three groundbreaking Internet based programs: The Guerrilla Marketing Coach Certification Program which has Certified over 200 Guerrilla Marketing Coaches worldwide, The 90 Day Product Factory and The Online Traffic School. He has trained business owners worldwide in his online innovative marketing strategies.
Mitch is also a dynamic and entertaining speaker who delivers content rich presentations punctuated with live music.
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Achieve Your Dreams With The Four Hour Work Week
05-07-2008 - Timothy Ferriss, CEO |
| The Four Hour Work Week - Tim has been described as a ‘serial entrepreneur and vagabond’ and been featured in dozens of articles in media like the NY Times, National Geographic Traveler, NBC, and Maxim Magazine. He speaks 6 languages and runs a multinational firm from wireless locations world wide.
He has been invited to speak and keynote at many technology summits and has shared the stage with figures like Eric Schmidt, CEO of Google, and Jeff Bezos, CEO of Amazon.com. He also is a popular lecturer at Princeton University where he presents entrepreneurship as a tool for ideal lifestyle design and world change.
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How To Strategically Implement A Search Engine Marketing Program
04-30-2008 - Paul Bruemmer, Director of Search Marketing |
| Red Door Interactive - Paul Bruemmer is the Director of Search Marketing for Red Door Interactive, and has provided search engine marketing expertise and consulting services to prominent American businesses since 1995. At Red Door Interactive, he is responsible for the strategic implementation of all search engine marketing activities within Red Door’s Internet Presence Management (IPM) services. Listen as RSS Ray draws out from Paul the secrets of a strategically planned search engine marketing program and how you can put them to work for you.
Over his career, Paul has provided search engine marketing and search engine optimization to thousands of companies, including clients such as Lexis-Nexis, and NASDAQ. Paul is a well known industry columnist, having articles published in ClickZ, iMediaConnection, Search Engine Guide, Pandia, and Marketing Profs.
He is a featured speaker at local and national conferences, and is Dean of Search Marketing for the SEMPO.ORG education committee and VP board member of the High Tech Marketing Alliance, a premier organization for high tech marketers in Southern California.
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Web Analytics Strategies
04-30-2008 - Gary Angel,, President and CTO, Semphonic |
| Semphonic - Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He's responsible for leading Semphonic's development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.
Before Semphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance - often with multi-million dollar bottom-line improvements.
Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.
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How To Turn Leads Into Gold Using Google AdWords
04-23-2008 - Howie Jacobon, PhD, Author of AdWords For Dummies |
| Author, AdWords For Dummies - Howie Jacobson, PhD, is the author of AdWords For Dummies and has been an internet marketing strategist since 1999. He specializes in helping clients use Google AdWords to grow their businesses.
He is the creator of Leads Into Gold, a home study course that teaches small business owners how to become their own direct marketing agencies. He is also co-creator of another home study course, Internet Marketing for Smart Beginners. Be sure to listen in as RSS Ray and Howie discuss the power of Google AdWords, and how to use them to improve you lead generation.
Jacobson has presented at internet marketing workshops and seminars throughout the country and internationally. He is a regular contributor to HorsesMouth.com, a performance improvement site for financial advisors, and leads seminars on beginning and advanced AdWords topics.
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Using Blogs and RSS Feeds As a Brand Building Vehicle
04-16-2008 - Sally Falkow, President |
| Falkow, Inc. - Sally Falkow has successfully been building brand strategies for companies and individuals for over 20 years. Since 1999 she has translated her communications, marketing, and public relations skills to the internet and is now considered to be an expert in social media: blogs, RSS feeds, and content syndication. Listen in as RSS Ray gets Sally to talk about how to use these in a brand building campaign.
She says the best way to build a brand is to create a solid platform from which to launch a brand statement and positioning. Since so many people find their news and information online today, social media platforms like a blog or RSS feed is an effective brand building vehicle.
Sally was raised in South Africa, and studied public relations and communications at the University of South Africa and lectured for them for five years in Communications Theory and Visual Literacy.
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How To Use Link Building To Improve Search Engine Rankings
04-09-2008 - Arnie Kuenn, CEO |
| Vertical Measures - Arnie Kuenn is President of Vertical Measures, an internet marketing company focused on search engine optimization and link building. With over two decades of business management and online marketing experience have prepared them to achieve the best results for his company’s clients, and has an enviable track record of results. RSS Rays will grill him to uncover the way you can improve your search engine rankings and get more business from your website.
Mr. Kuenn has served on the board of directors of the Arizona Internet and Software Association, and was a member of the Microsoft Advisory Committee, and was recently honored as a nominee for the Phoenix Chapter of the Chamber of Commerce Small Business Owner of the Year award.
His clients include major television networks, professional sports franchises, national career colleges and top advertising agencies. His company also own and operate several related websites where they put their experience to work in the real world on a daily basis.
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04-02-2008 - Dave Simon, Copywriter |
| BizGrowth Search Engine Sloutions - |
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Watching Television Via The Internet
03-26-2008 - Fred Seibert, CEO |
| Frederator Studios - In 1998 former Hanna-Barbera Cartoons president Fred Seibert formed Frederator Studios, an independent television production company. He is the executive producer of six animated series on Nickelodeon’s networks: The Fairly Oddparents, ChalkZone, My Life as a Teenage Robot, The Nicktoons Network Animation Festival, Wow! Wow! Wubbzy! (with Susan Miller), and Oh Yeah! Cartoons.
In November 2005, Frederator Studios stepped ahead once again, creating the first cartoon network especially for portable digital devices like the Apple iPod and Sony Playstation Portable. Channel Frederator (www.channelfrederator.com) debuted as the #1 Arts & Entertainment podcast in the world, and has emerged as a leader in the digital brand revolution.
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Online Marketing Legislation You Should Know About
03-19-2008 - John W. Dozier, Jr., Esq., President, Dozier Internet Law, P.C. |
| - John W. Dozier, Jr. began practicing law in 1981 and has the highest rating (AV) by Martindale-Hubbell (meaning he has reached the "height of professional excellence and is recognized for the highest levels of skill and integrity"). Mr. Dozier is a "Legal Elite for 2007" as an Intellectual Property Lawyer through a peer selection process of the Virginia Bar Association and Virginia Business Magazine, is recognized through peer review as a "Super Lawyer" in Internet Law, and is peer selected as preeminent in the 2008 "Bar Register of Preeminent Lawyers". He founded his first venture fund and backed an award winning e-commerce and web company in 1994, when there were reportedly less than 1,000 websites in the world. Mr. Dozier is a former President of a statewide specialty Bar Association and the former National Legislative Chairman and Vice President of a National Bar Association, and has testified on e-commerce issues before the United States Senate. He also has his own column on Internet law in Practical E-Commerce magazine and is a leading pro-business commentator on the law of the web. Mr. Dozier and Mr. Morris have seated over 60 jury trials, and tried hundreds of bench trials to verdict. |
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How Integrating 'Web 2.0' Tools Can Increase Customer Engagement
03-12-2008 - Ken Burke, CEO and Founder |
| MarketLive, Inc - Ken Burke is the Chairman, Founder, & Chief Evangelist of MarketLive, Inc. Ken founded the company as Multimedia Live in 1995 with only $500 in start-up money, and under his guidance it has grown into a leading provider of e-commerce software and related solutions. Inspired by strategies and business methods from the cataloging and direct marketing world, Burke masterminded the creation of the MarketLive® Intelligent Selling® System, MarketLive's enterprise-class e-commerce application designed to optimize all selling opportunities, build solid relationships with customers, and give merchants complete control over their online merchandising. A recognized e-commerce industry pioneer and visionary, Ken writes quarterly columns for Multi-Channel Merchant and Target Marketing magazines, and is often quoted in Internet Retailer and other industry publications. A dynamic and popular speaker, he is a regular contributor at retail and direct marketing events. Ken is also the author of the book Intelligent Selling®: The Art & Science of Selling Online. He studied multimedia and the Internet at the University of Southern California, where he completed a BA in Marketing and earned honors as an MBA graduate in Venture Management and Entrepreneurship. |
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How to Build the Relationship your Customers Want
03-05-2008 - Jere Doyle, Founder, President and CEO |
| Prospectiv - Jere Doyle is Prospectiv's Founder, President and CEO. Jere founded Prospectiv in 1999 and provides the visionary leadership that has established the company as a leader in the online customer acquisition industry. Prospectiv, based in Woburn, MA., provides customer acquisition solutions to leading pharmaceutical, consumer packaged goods, retail, education, personal finance and travel brands helping them to build an in-house list of consumers interested in their products and services. |
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How To Double Your Business By Understanding Your Markets Better Than Anyone Else
02-27-2008 - Dr. Glenn Livingston, CEO |
| The Livingston Group for Marketing, Inc. & Executive Solutions, Inc - Holding a Ph.D. in Clinical Psychology ('Scientist-Practitioner' model) from Yeshiva University, Dr Livingston formally studied research design and analysis for 9 years. He was an instructor for the multivariate computer analysis of behavioral data labs on the Einstein Medical Campus. Dr. Livingston also holds a web programming certificate from the University of Illinois and is responsible for developing all of The Livingston Group proprietary web-research technologies.
Dr. Livingston will discuss how to double (or even triple) your current business AND successfully enter new markets. |
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Use Photos for Multimedia Online Selling
02-20-2008 - Chad Richard, CEO |
| Simple Star - As CEO of Simple Star, Chad Richard guides the strategy and vision for the evolution of the PhotoShow platform. PhotoShow enjoys broad distribution to consumers with the help of industry leading partners including Kodak, HP, Walgreens, Shutterfly, Ritz Cameras, Comcast, Time Warner Cable and EarthLink.
For fifteen years Chad has developed interactive consumer products and entertainment properties involving music, gaming, video and digital photography. Prior to founding Simple Star, he served as Executive Producer of Macromedia's Shockwave.com. Before joining Macromedia, Chad did pioneering work in interactive television, converging web-casting with broadcasting. He has successfully started and sold three digital media businesses that were focused on interactive telephony, digital music and web entertainment, respectively. |
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Getting Started with Webcasting
02-13-2008 - Darren Ross, Executive Vice President, Digital Marketing |
| Cramer - As Cramer's Executive Vice President of Digital Marketing, Darren combines technological and strategic marketing expertise, providing direction and leadership for Cramer's Digital Marketing, Design and Planning teams. Since joining Cramer, Darren has successfully integrated the latest digital capabilities and emerging marketing trends, broadening the reach and impact of our clients' integrated marketing solutions. In only 24 months, Darren’s leadership led to doubling of the company's Digital Solutions business. Darren also serves on Cramer's Executive Board, steering technology decisions company-wide.
Darren brings more than a decade of interactive, technology, and strategic experience to Cramer, from diverse industries around the globe. He served as Chief Operating Officer and Partner at InterMedia Interactive Solutions, a technology solutions company with offices in Boston, Philadelphia, Chicago and Pune, India. Darren worked with several large scale clients including Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shisheido Cosmetics.
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How To Get Started With Search Engine Optimization (SEO)
02-06-2008 - Flavius Sirop, Author |
| From Zero to SEO Ebook - Flavius Sirop has been deeply involved in SEO for almost 10 years. After graduating from Craiova University with a degree in programming, Flavius became a freelance programmer and intensively studied the whole SEO phenomenon. After performing many tests, reading all the important forums and watching every important event in the business, he co-authored an eBook on Search Engine Optimization that takes the average Joe from a ZERO to an expert in SEO level. |
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Public Relations Best Practices for Marketing Technology Companies
02-06-2008 - Paula Slotkin, Co-Founder and Principal Partner |
| Topaz Partners - Paula Slotkin has more than 20 years of experience in planning, managing and implementing communications programs in markets ranging from financial services to computer hardware and software to IT services. Slotkin has led a number of multi-functional teams, working to increase constituency awareness of businesses and their product/service offerings and management teams. She has managed a broad range of communications functions, including media and analyst relations, investor relations, employee communications, executive communications and product publicity.
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Best Practices for Social Media Marketing
01-30-2008 - Karen O'Brien, Partner |
| Crimson Consulting Group - As a Partner heading up Crimson’s Interactive Strategy Practice, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 years of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. She’s worked with a wide diversity of clients, from rock bands and consumer-products and media companies to Fortune 500 technology companies. Her flexible, creative approach to meeting clients’ needs has benefited leading companies including HP, Microsoft, Seagate, Sun, Symantec, Verizon, Verio/NTT, Cisco, Deutsche Bank, Eastman Kodak, Visa, Yamaha, Disney and ABC.
Prior to Crimson, Karen was Director of e-Business Strategy Consulting for Grant Thornton/Hitachi Consulting, where she helped establish the San Francisco practice. She also co-founded Roundpeg, a web development company where she served as VP – Sales and Marketing, and has been a Guest Professor at the University of Ottawa’s executive-MBA program in Hong Kong.
In 2007 Karen won the American Marketing Association's Thought Leadership Award for cutting edge marketing thinking. |
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Best of RSS Ray
01-23-2008 - , |
| - Dr. Glenn Livingston will be on with us in the very near future. Check back with us soon. |
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How Social Media and RSS Marketing Positively Grows Service Business
01-16-2008 - Michael Stark, President |
| PostYourProperty.com - Since 1999, Michael's portals have provided a FREE property posting listing service for owners and agents. His sites include: NeoRealEstate.com, PostYourProperty.com, LookForProperty.com, SouthernCaliforniaBroker.com, HitProperty.com, and MichaelStark.com. Broker Realtor, Michael Stark is an active member of the California Association of Realtors, and the National Association of Realtors. He also served on the MLS Committee of the Newport Beach Association of Realtors. Michael earned his Master Degree from the London School of Economics, London, England, and his B.A. from Claremont McKenna College, Claremont, CA |
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How to Create Addicted Customers
01-09-2008 - John Todor, Ph. D., Managing Partner |
| The Whetstone Edge - John I. Todor, Ph.D., uniquely combines two perspectives for developing win-win relationships between companies and their customers. During his tenure as a professor and research scientist at the University of Michigan he investigated how people learn and make decisions. As a business owner, executive and consultant he has faced the realities of turning a profit. His new book, Addicted Customers is the outgrowth of over fifteen years of integrating the two perspectives into a methodology that delivers the experiences customers' value along with sustainable profits and growth for the company.
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Top Ways to Grow Your Small Business
12-19-2007 - Kim T. Gordon, Small Business Expert |
| National Marketing Federation Inc. - Over the past 27 years as an author, marketing expert, media spokesperson and speaker, Gordon's work has helped millions of small business owners increase their success. In 1991 her firm, National Marketing Federation Inc., was among the first to pioneer coaching by telephone to entrepreneurs nationwide, bringing the same high-level marketing consultation that was once available only to big-business clients, to small and medium-size businesses across the US. She is the author of four books including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business, and Big Marketing Ideas for Small Budgets: A Step-by-step Guide to Growing Your Business, a new e-book for small-business owners. Between three million and fifteen million small-business owners read her magazine and online columns each month. |
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Automatically Turn Your RSS Feed Into An HTML Newsletter
12-19-2007 - Matt Browne, Co-Founder |
| Integral Impressions - Prior to starting Integral Impressions, Matt Browne had a decade of experience in information technology and over 7 years of dedicated study to online marketing, conversion rates, and behavioral analytics. Browne is widely recognized by his peers as an innovator having published research & editorials in MarketingSherpa, Marketing Experiments, Inman News, and Z-News.
Matt will discuss the launch of Integral Impressions latest product, Nourish - which converts any RSS feed into an automated email newsletter. |
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How Cell Phones Will Impact Search Engine Advertising: An Overview of Local Mobile Search
12-12-2007 - Greg Sterling, Founding Principal |
| Sterling Market Intelligence - Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet’s impact on local consumer and advertiser behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service from Opus Research.
Before Sterling Market Intelligence, Sterling ran The Kelsey Group’s Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce “Working the Web,” a national television show dedicated to e-business and the Internet. Before TechTV he was a founding editor and executive producer at AllBusiness.com. And prior to joining AllBusiness, Sterling was a practicing attorney in San Francisco. |
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Top Website Design Tips from a Usability Propective
12-05-2007 - Thanh Nguyen, Usability Manager |
| BusinessOnLine - Thanh is an HFI (Human Factors International - the usability standards governing body) certified expert in the field of human-computer interaction. Thanh's background is in cognitive and computer science and she is a Web 2.0 expert, familiar with AJAX, RIA's, and social networking. Her knowledge of usability best practices and technical innovation are complemented by her specialization in SEO. This allows her to tie business results into usability practices, essentially creating a unique form of SEO-driven usability. |
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How to Prevent Spam from Negatively Impacting Your Brand
11-28-2007 - Peter Mackeonis, Executive Director |
| SPAMFRIT - Your company name and it's brands are its most important assets, and if your brands are household names, they are undoubtedly being used and abused by spammers without your knowledge. Prior to conceiving SpamFrit.org, the Spam-Free Initiative in 2007, Peter enjoyed twelve years of creating and licensing website content, including one of the first profitable fee-based personalized daily newsletters. SpamFrit.org was conceived out of Peter's personal frustration from receiving over 300 pieces of unsolicited email a day. |
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Educational Training on Search Engine Marketing
11-14-2007 - Jeffrey Pruitt, President |
| Search Engine Marketing Professional Organizations (SEMPO) - In addition to serving as SEMPO's Presdient, Jeffrey is iCrossing's Executive Vice President, Search. He focuses on strategic relationships, including those with leading search engines, technology partners, advertising agencies, and Fortune 500 accounts. In addition, Jeffrey provides leadership to all of iCrossing's business groups to ensure high quality service and delivery to their valued customer base. |
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Educational Training on Search Engine Marketing
11-14-2007 - Fionn Downhill, Institute Board Member |
| Search Engine Marketing Professional Organizations (SEMPO) - In addition to her involvement with SEMPO, Fionnuala (Fionn) Downhill is the Chief Executive Officer and President of Elixir Systems. Established in February 2003 they are a boutique agency which provides a customized approach for individual clients. They are experts in the field of organic search engine optimization (SEO). They provide customized online marketing plans using organic SEO, paid advertising, and online public relations. They have developed their own proprietary software to track ROI and reduce CPA. She believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. |
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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
11-14-2007 - Mike Moran, Distinguished Engineer and Product Manager |
| IBM - RSS Ray will speak with Mike Moran of IBM regarding the release of his upcoming book, Do It Wrong Quickly. Mike is an expert in search marketing, search technology, publishing, Web personalization and Web metrics. He has authored many books and his latest hits the target with online marketing. Mike suggests to “Do It Wrong Quickly”, get your search advertisement out there and then listen to what customers have to say and respond quickly. Mike will share how smart you can look by following the steps outlined in his latest book. |
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Are Networking Clubs and Lead Exchange Groups Dead In the Internet Era?
11-07-2007 - Danielle Hampson, Founder |
| The Art of Networking (T.A.N.) - Danielle Hampson founded The Art of Networking (T.A.N.), a business networking organization that offers a forum for business people with different backgrounds and expertise to start the process of developing and building relationships.
She conducts seminars and workshops on the art of networking - because true networking IS an art - teaching business people the true meaning and the value of "Networking Done the Right Way!" |
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Using Social Media for Public Relations Success
10-31-2007 - Rohit Bhargava, Vice President, Interactive Marketing |
| Ogilvy - Ogilvy - Rohit Bhargava leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. He is a frequent speaker at industry events and is a specialist in combining "traditional" interactive marketing efforts with innovative social media marketing strategy to help clients succeed in the new media landscape. He authors the popular marketing blog Influential Marketing and recently signed a deal to publish his first marketing book with McGraw-Hill. |
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Analytical Modeling To Maximize Content Targeted Advertising Results
10-24-2007 - Bryan Minor, Ph.D., CEO & President |
| ScienceOps ~ AdMetrica - Since 1998 Bryan has developed innovative analytical ways to get the most out of Internet advertising. He started as an advertiser on Goto.com and his analytical tools have kept pace with the development of Internet advertising technologies and offerings closely since. With a team of highly skilled Ph.D. researchers Bryan’s company ScienceOps creates world class algorithm solutions for Internet advertising networks. Putting ScienceOps analytics to work on their own Internet advertising challenges with AdMetrica was a natural next step. AdMetrica is a service that optimizes keywords lists for Content Targeted Advertising (CTA) campaigns. Without optimization, many advertisers view CTA as too complicated to use successfully. With patent pending AdMetrica optimization, CTA campaigns result in marked increases in traffic and sales for the advertiser and make CTA an essential for any Internet advertiser. |
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Non Intrusive Website Testing and Optimization
10-10-2007 - Eric Hansen, President |
| SiteSpect - Eric Hansen is the president of SiteSpect, a leading provider of non-intrusive web site testing and optimization solutions. SiteSpect helps marketers quickly optimize website effectiveness by testing variations of landing pages, descriptions, different offers, photos, navigation elements, search results and other various creative approaches. SiteSpect also uses behavioral targeting to optimize site for the target audience with the most effective ways to increase conversion rates. SiteSpect helps to increase profitability by allowing marketers to fine tune every aspect of their Web site. |
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Foundations for eCommerce Sales Success
10-05-2007 - Jason Billingsley, VP of Marketing |
| Elastic Path - Jason Billingsley is the Vice President of Marketing of Elastic Path, an eCommerce platform designed to maximize sales with minimal time and effort. Elastic path was designed with fast, easy integration, and eCommerce case studies in mind. Jason also maintains Elastic Paths blog where he shares a wealth of information on topics like social media marketing and other eCommerce tips for businesses. |
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Core Best Practices for Search Engine Optimization
10-05-2007 - Dean DeBiase, Chairman and CEO |
| Fathom Online - Dean DeBiase is the Chairman and CEO of Fathom Online, a pioneer and leader in search engine marketing. He has built leading consumer and business services companies, and operated global subsidiaries of Fortune 500 corporations in advertising, media, entertainment and Internet industries. Focused on strategic and profitable growth, he has led private and public companies through various operating stages, including growth expansion, M&A, and IPOs. He is also a co-author of the best-selling book, The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. |
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Customer Experience as Part of Website Design
10-05-2007 - Evan Gerber, Senior User Experience Consultant |
| Molecular - Evan Gerber is a Senior User Experience Consultant at Molecular, an internet consulting firm, where he focuses on content management systems, information architecture, and usability. Evan has created innovative solutions to unique business problems for over five years for companies such as Parametric Technology Corporation, Gillette, Inverness Medical and John Hancock. |
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Payment Solutions for International Sellers
10-05-2007 - Rich Brower, Business Development Manager |
| Global Collect - Rich Brower is a business development professional that enjoys a challenge. He is experienced in the US domestic market as well as international environments with a broad functional experience covering everything from purchasing to sales. He has worked with companies of all sizes, small business firms to Fortune 50 companies, using management skills to achieve efficient effectiveness. At Global Collect he identifies new customers (Internationally focused companies with eCommerce sales), determines customer’s needs, informs customers of Global Collect’s services, manages customers through live transactions as well as manages the account afterwards. |
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Mobile Marketing for Advertisers, Publishers, and Media Companies
09-26-2007 - Brian Hecht, CEO |
| Kikucall - Brian Hecht is a proven new-media entrepreneur with years of experience launching and managing media and marketing properties. He is currently the CEO of Kikucall, Inc., a premier mobile services company helping brands, agencies, and media companies reach consumers through unique wireless promotions. From 1996 until 2002, he was the CEO of enews, inc., the leading Internet-based magazine subscription agent. In 2001, Brian engineered the sale of the company to Barnes & Noble. Prior to running enews, Brian was on the launch team of Tripod, a pioneering Internet company that introduced the concept of allowing users to build and maintain their own homepages. Brian has also worked in traditional media, and has held positions at The New Republic magazine, ABC News, and NBC News in London.
Brian holds a degree from Harvard and currently serves on the Board of Harvard Magazine.
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How Nationwide Marketers May Benefit From Local Search
09-26-2007 - Kevin Gold, Managing Partner and Co-founder |
| Enhanced Concepts, Inc - Enhanced Concepts, Inc - Kevin Gold, in addition to being the Managing Partner and Co-founder of Enhanced Concepts, Inc, is also the author of FroogleMaximizerTM. It is the first comprehensive e-book on how to maximize your sales results from Google's Product Search Engine, Froogle. Kevin has extensive experience and proven expertise in marketing, corporate strategy, professional sales and business consulting with companies ranging from Fortune 1000 to small, privately-held and venture-funded start-ups. He earned an MBA in Marketing from Xavier University and graduated Summa Cum Laude as an Honors Scholar from a private college. |
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Media Merchandising
09-19-2007 - Tom Wilde, CEO |
| EveryZing - Tom Wilde is the CEO of EveryZing, the leading provider of media merchandising solutions. Prior to EveryZing Tom held senior operating roles managing Terra Lycos' global search & publishing divisions. He then moved on to become the Senior Vice President and General Manager of the Consumer Division at NameMedia, and Senior Vice President and General Manager of MIVA Inc.'s North American division, where he was responsible for MIVA's U.S. online advertising network and the company's consumer business. Tom has also served on the IAB Search Engine Committee and holds an MBA from the Wharton School at the University of Pennsylvania. |
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Focusing on Multivariable Optimization
09-19-2007 - Mark Wachen, CEO |
| Optimost - Prior to Optimost, Wachen worked for seven years at Sony, as the CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Under his management, InfoBeat grew from 2 million to 8 million subscribers, and was later sold to Euniverse. Prior to Indimi, Wachen was Vice President of Online Ventures for Sony Music, where he oversaw many online initiatives, including Sony Music's investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Website in 1994. Wachen graduated summa cum laude from Dartmouth College and has an MBA from Harvard Business School. |
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Maximizing Profits Across Multiple e-Commerce Channels
09-12-2007 - Scot Wingo, President and CEO |
| Channel Advisor - As President and CEO of ChannelAdvisor, Scot Wingo leads the company in its mission to provide retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels. Prior to launching ChannelAdvisor, Scot played a role as the General Manager of GoTo Auctions, CEO and co-founder of AuctionRover.com (acquired by GoTo.com) and CEO and co-founder of Stingray Software (acquired by RogueWave).
Scot received a Bachelor of Computer Science degree from the University of South Carolina and Masters in Computer Science degree from North Carolina State University. Scot has received numerous awards including Ernst and Young’s Entrepreneur of the Year and Triangle Business Journal’s 40 under 40.
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Retargeting Your Ad Spend
09-12-2007 - Chad Little, Founder and Chief Retriever |
| FetchBack - Having founded three previous successful companies and having raised over $37 million dollars in venture capital, Chad Little was keen to the fact that most of the traffic to any website was never converted into customers. He founded FetchBack, a “retargeting company” to help other companies overcome this issue by delivering ads to visitors using a vast network even after they have left the company’s website. |
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Managing Technology Innovations for Profitable Marketing Results
09-05-2007 - Jim Sterne, CEO |
| Target Marketing - Prior to Jim Sterne’s amazing career on the Internet, he spent 20 years selling and marketing technical products. When the Internet first went public in 1993, Jim was the first one there. In 1994 he launched the world’s first “Marketing on the Internet” seminar series. Jim has always been at the forefront of advertising, marketing, sales and customer service on the Internet, with over a half dozen books published in 10 different languages. These days Jim stays active speaking at conferences and universities all around the world including Stanford, Oxford and MIT. He is also the founding President of the Web Analytics Association, panelist of the CustomerThink Advisory Council, and member of the IEEE Computer Society. |
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Online Marketing Tips for Small Business from Duct Tape Marketing
09-05-2007 - John Jantsch, CEO |
| Duct Tape Marketing - John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real world, proven small business marketing ideas and strategies. He is the author of Duct Tape Marketing and his blog was chosen as a Forbes favorite for small business and marketing. The Harvard Business School featured his blog as a marketing site, and it was chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
You can catch John’s "Hype" column found monthly in Entrepreneur magazine along with his podcast on Entrepreneur.com or see him at one of his many workshops.
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Search Engine Optimization
08-29-2007 - Rand Fishkin, CEO |
| SEOmoz - With a company called Marketlink International Rand got his first taste of the Internet writing batch files. He then went on to college attending The University of Washington. After college Rand started a web development company. As the Internet grew so did his company. Today SEOmoz, Rand's company, has evolved into a leader in the SEO community. In addition to the company you can see Rand speaking at conferences in North America and Europe. |
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Security on the Internet
08-29-2007 - Ken Leonard, CEO |
| ScanAlert - Over the past three decades Ken Leonard has successfully creates several technology companies. Some of those companies include: Video Graphics Corporation, Spectrum Electronics, AEA, and MeetChina.com. In 1995, Ken launched TABNet, a web-hosting company that grew to more than 150 employees and 100,000 customers before NTT/Verio acquired it in 1998. He currently serves on the boards of directors of Meet World Trade, GameWorld Technologies, D-achieve, PeerPC and OnMap. He also serves on the advisory board of Global Internet Ventures, an international venture capital investment fund, and is a member of the Information Systems Security Association. Ken studied medicine at the University of Vienna, Austria, and radio astronomy at the University of Florida. |
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The Future of Online Advertising and Marketing
08-22-2007 - Chris Raniere, President and CEO |
| Revcube - Chris Raniere is the President and CEO of Revcube an automated, real-time, cross-channel optimization, online marketing company. Prior to Revcube, Chris co-founded and served as COO for Fathom Online, an early leader in search marketing. Prior to that, he co-founded and served as VP of Business Development for GlobalStreams. As a VP at Ask Jeeves, Inc., Chris launched the Text Ad Network that utilized an open market concept for online advertising purchase within keyword markets. As part of the executive management team at his original start-up, Cybernautics, Chris was integral in the sale of the organization to USWeb. Educated at Vanderbilt University and the London School of Economics, Chris holds degrees in both Engineering and Economics. |
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Product Sourcing for Online Wholesalers
08-15-2007 - Jeremy Hanks, Chief Executive Officer / Cofounder |
| Doba - Jeremy Hanks is the cofounder and CEO of Doba, one of the largest online wholesalers. Prior to cofounding Doba, Jeremy spearheaded the development of numerous businesses in the supply chain, wholesale distribution, and retail industries. He founded GearTrade.com, an online marketplace for used and distressed inventory, where he was the company's President and CEO. Through his current and previous business ventures, Jeremy has become a supply chain, product sourcing, ecommerce, and online auction expert. Jeremy is the coauthor of eBay Inventory the Smart Way and of Drop Shipping for Dummies. He holds a Bachelor of Science degree in Business Management from Brigham Young University. |
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Improving Website Conversions and Customer Retention
08-15-2007 - Jack Aaronson, Chief Executive Officer |
| The Aaronson Group - Jack Aaronson is the CEO of The Aaronson Group. The Aaronson Group focuses on customer retention and loyalty for both single and multi-channel companies. As an expert in the industry, Jack has keynoted conferences, and has been hired to consult CEO’s around the world on such topics as Personalization, Email Marketing Strategies, Multi-Channel Marketing, eCRM, and "The Unconscious Consumer", from his forthcoming book. |
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Case Study: Succesful Online Retailers with Gotham City Online
08-08-2007 - Jonathan Garris, CEO |
| Gotham City Online - Jonathan Garriss is the CEO of Gotham City Online, New York City’s largest online shoe retailer. Garris is an expert in online retailing and has the awards to prove it. With the 2004 Philanthropic Company of the Year award and the 2006 Custom Rated “Best of the Best” Online Retailer award, it’s no wonder why Garriss sells a pair of shoes every 90 seconds. |
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Target Marketing on Social Media Networks
08-08-2007 - Andrew Monfried, President and Founder |
| LOTAME - Andrew Monfried is the President and founder of Lotame. Founded in 2006, Lotame helps publishers market themselves on social media networks using their online ad targeting software Crowd Control. Prior to launching Lotame, Andrew was an executive with the AOL-owned Advertising.com, the leading third-party Internet ad network. |
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Web Analytics for eCommerce Sellers
08-01-2007 - Geoff Galat, Vice President, Marketing & Product Strategy |
| Tealeaf - Geoff Galat is the Vice President of Marketing and Product Strategy for Tealeaf Technology Inc. With over 18 years of technology marketing experience, Geoff has been an essential component in the success and growth of Tealeaf. Tealeaf’s growing suite of state-of-the-art web analytics products are currently in use by over 50 Fortune-class companies including four of the five largest banks as well as one third of all online retailers generating more than $100M in annual sales. |
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Search Marketing for Online Retailers
08-01-2007 - Alan Rimm-Kaufman, President and CTO |
| Rimm-Kaufman Group - Alan Rimm-Kaufman is the President and CTO of the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. He is also the writer of the internet retailing column for Catalog Success. Prior to founding the firm, Alan was the vice president of marketing for Crutchfield Corporation. During his five years at Crutchfield, company revenues grew 48%, reaching $192 million in 2002. Internet revenues grew over 450%, reaching $80 million in '02. Mr. Rimm-Kaufman holds a doctorate degree in operations research with a focus on applied statistics from MIT's Sloan School of Management, and a BS degree with high honors in applied mathematics from Yale University. |
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Get More Opportunities when Selling to the Government
07-25-2007 - Indy Freeman, President and CEO |
| TeknoLogix - Indy Freeman is the president and CEO of TeknoLogix, a firm specializing in crafting high quality proposals targeted at both businesses and government agencies. She has over 19 years of leadership experience and 9 years of experience working specifically with proposal consulting. In her career, Ms. Freeman has participated in multibillion-dollar competitive bids for business-to-business and business-to-government procurements. |
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Shipping Solutions for Online Sellers
07-25-2007 - Harry Whitehouse, CEO |
| Endicia - Harry Whitehouse is the CEO and lead software architect for Endicia and Envelope Manager Software. With a Ph.D. from Stanford University, 35 years of industry experience, and several patents to his name, Mr. Whitehouse’s skills are often sought after by the U.S. Postal Service and many other government agencies. The programs Harry has created allow his customers to print postage online, integrate mailings, and more. |
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The New Rules You Need to Know for Success
07-18-2007 - David Meerman Scott, Author |
| Web Ink Now - David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is the author of the bestselling book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. |
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Podcasting and New Media: What You Need to Know to be Successful
06-27-2007 - Brent Spore, Founder |
| Podcamp AZ - Brent Spore is founder and Creative Director of Synergy, a graphic design & media production firm. Brent also recently launched the Creation Shop (TCS) specializing in social media development and consulting for small to medium sized businesses. While blogging about recent discoveries, he was introduced to the idea of PodCamp. TCS being focused on social and new media, it was just a great fit and so PodCamp AZ was born. |
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Online Business Products to Increase Your Profits
06-27-2007 - David Steel, Founder |
| Zoovy - David Steel is a founding partner of Zoovy.com a San Diego-based software developer that pioneered automated ecommerce site technology allowing merchants to easily build and maintain an online store, market their products online and provide a safe and secure checkout. Mr. Steel held the position of CEO from it’s inception in January of 2000 until February of 2007. Compaq and Novell have both formally recognized Mr. Steel as an industry leader and visionary with a proven ability to use information technology to create positive change throughout the workplace and community. |
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Successful Marketing Strategies for eCommerce & the Automotive Industry
06-20-2007 - Brian Santor & Jeff Frimmersdorf, Co-Founders |
| DealerWeek.com - Brian Santor and Jeff Frimmersdorf both founded DealerWeek.com, providing comprehensive training, products and consulting resources for dealers that specifically focuses on the challenges of succeeding in today’s online environment. Prior to that, Brian was manager of dealer education, marketing and analysis for the eBay Motors' sales and services team. Jeff's experience in internet product development and marketing comes from nearly 7 years of employment with eBay.com in various roles such as Sr. Product Development & Marketing Manager, to Senior Manager of the eBay Motors' Community.
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Spotting Consumer Trends and Driving Consumer Trends: How to Get Results
06-20-2007 - Richard Laermer, CEO |
| RLM pr - A frequently-quoted authority on media culture and hype, Richard Laermer is a former magazine and newspaper journalist, the author of five bestselling books including Punk Marketing, and co-host of TLC’s Taking Care of Business. Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. Over the past decade, RLM has gotten results for its clients by capitalizing on current and emerging trends. |
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Building Effective Websites that Convert Visitors to Buyers
06-13-2007 - Bryan Eisenberg, Chairman |
| Web Analytics Association - Bryan Eisenberg is one of the founders and Chairman of the Web Analytics Association and author of “Waiting For Your Cat to Bark” and “Call to Action”. He is recognized worldwide as a leading expert on online marketing and marketing analytics. Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. |
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Best Practices for Selling on eBay
06-13-2007 - Jonathan Garriss, Executive Director |
| PeSA (Professional eBay Sellers Alliance) - |
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Best Practices for eMarketing Success
06-06-2007 - Robert Fleming, President, CEO |
| eMarketing Association - Robert Fleming is president and CEO of the e-Marketing Association (eMA). He guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications.
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Why Some Online Businesses Thrive and Others Fail
06-06-2007 - Jen Cano, Marketing VP |
| HammerTap - Jen Cano is VP of Marketing for HammerTap market research. She has spent the last several years studying and interviewing online businesses to identify patterns for what makes them fail while others thrive. Jen is recognized as a top authority on eBay market research and acts as contributing editor for eBay Radio. |
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05-30-2007 - Joe Chung, Co-Founder, CEO |
| Allurent - Joe Chung is Co-founder and CEO of Allurent, producer of ecommerce products transforming the online shopping experience from a dull and often frustrating task to an entertaining and rewarding one leading to increased customer loyalty, significantly higher conversion rates, greater customer satisfaction and higher retailer profits. Joe’s experience and expertise in technology strategy, product development and software engineering has helped prior companies’ revenues exceed $160 million. |
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Award Winning Websites and the Web Marketing Association
05-23-2007 - William Rice, President and Founder |
| Web Marketing Association - William Rice is President of the Web Marketing Association and a founder of the annual WebAward competition honoring excellence in corporate web sites. Through the course of his career he has been responsible for corporate and product marketing, public relations, investor relations, branding, product development, and e-commerce strategy. Mr. Rice’s outstanding work in the public relations field has earned him many awards, including WebAwards, PRSA’s Silver Anvil and IABC’s Gold Quill awards.
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Social Media Marketing Best Practice Tips
05-23-2007 - Chris Heuer, Founder |
| Social Media Club - Chris Heuer has over 12 years of entrepreneurial internet experience and over 16 years of marketing experience. In early 2006 he formed BrainJams to organize resources and best practices in the “unconference” movement. This effort resulted in the creation of the Social Media Club, bringing diverse groups of people together to share their understanding of best practices in social media. |
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Generating Results with Automated Emails, Autoresponders and More
05-16-2007 - Tom Kulzer, Founder and CEO |
| AWeber Communications - AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. |
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Online Market World
05-16-2007 - Ralf VonSosen, Vice President, Marketing |
| Infopia - Ralf VonSosen is the Vice President of Marketing for Infopia, a leader in on-demand eCommerce solutions. Ralf is responsible for driving Infopia’s global strategy of enabling businesses to execute the online inventory-to-cash cycle. He brings with him a track record of identifying and leveraging growth opportunities through new market segments, product developments and partnerships.
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Managing Customer Relationships Online
05-02-2007 - Patricia B. Seybold, Founder, CEO and Author |
| Patricia Seybold Group - Patricia Seybold is an internationally acclaimed best-selling author. She is also a consultant, with over 28 years of experience, to customer-centric executives in technology-aggressive businesses across many industries.
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Online Market World
05-02-2007 - Lisa Morgan, Senior Vice President of Programs and Education |
| Online Market World - Lisa Morgan is Senior Vice President of Programs and Education at Online Market World. She oversees event content, speaker programs, and business development. Lisa has become a recognized author, journalist, speaker, industry awards judge and executive advisor who has helped vendors, service providers, associations, and event producers shape the direction of emerging trends and technologies. |
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Email Marketing
04-25-2007 - Eric Groves, Senior Vice President, Sales and Business Development |
| Constant Contact - Eric has been at Constant Contact since January 2001. Eric has more than 16 years of senior level experience in sales, business development, marketing, and Internet strategy. Prior to Constant Contact, Eric held senior positions with AltaVista, iAtlas, InfoUSA, MFS Communications, SBC Communications, and Citigroup. |
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Effective Public Relations Tactics to Reach US Latinos
04-18-2007 - Christine Clavijo-Kish, Co-Founder, CEO |
| LatinClips - Christine is CEO of LatinClips, the nation’s leading Hispanic news monitoring and analysis company. She is also a founding partner of Hispanic PR Wire and co-publisher of the Hispanic PR Monitor- the nation’s only trade e-newsletter dedicated to the Hispanic marketing and PR industry. |
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Using Live Chat to Convert Website Visitors to Customers
04-11-2007 - Michael Bailey, President/CTO |
| MobaSoft - Michael Bailey is the creator of MobaTalk, a multimedia comment system which allows you to send and receive blog comments in the form of audio, video, and text. |
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Measurable Results with Multivariable Testing
04-04-2007 - Seth Rosenblatt, VP of Marketing and Business Development |
| Optimost - Optimost revolutionized online testing in 2001 with the first on-demand multivariable testing platform. Since then they have remained the leading provider of testing solutions by focusing on providing the most advanced multivariable testing technology available. |
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Understanding Customers Using Web Analytics
03-28-2007 - John Squire, Senior Vice President, Product Strategy & General Manager, Marketing Services |
| Coremetrics - Coremetrics is the leading provider of on-demand web analytics and precision marketi |
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