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How to Get Started With Mobile Marketing
07-01-2009 - Mike Wehrs, President and CEO |
| Mobile Marketing Association - Mike Wehrs is President and CEO of the Mobile Marketing Association. In this role, he is responsible for leading the global association in its charter to build a sustainable ecosystem for the mobile marketing industry, clearing obstacles to market development, establishing standards and best practices for sustainable growth, and evangelizing the mobile channel. Previously, Wehrs served as VP, Industry Affairs and Evangelism for Nuance Communications, where he led the mobile business strategy, and was a key member of the mergers and acquisitions team. Wehrs graduated with a Bachelor of Science in Computer and Information Science from Syracuse University. |
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Social Networking to Expand Your Small Business Marketing Efforts
07-01-2009 - Marsha Collier, Author |
| Cool eBay Tools - Marsha Collier is one of the foremost eBay experts and educators in the world. With over 1 million copies of her books in print, she is the top selling eBay author. Among her books, eBay For Dummies is the best selling book for eBay beginners while her eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an eBay business. Marsha also shares her eBay business expertise in streaming video at Entrepreneur.com’s “Entrepreneur’s Coaches Corner”; and is Entrepreneur.com’s online eBay columnist. |
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Does Being Environmentally Friendly Boost Sales?
06-24-2009 - Gay Browne, Founder |
| Greenopia - Gay Browne developed Greenopia to provide a resource to help people like herself make choices to green their lives on a daily basis. Founded in 2005, Greenopia has developed guides for Los Angeles, the San Francisco Bay Area, and New York City with plans underway for a 20-city rollout that includes Chicago, Denver, Seattle and Portland, among others. Greenopia’s web presence creates a local green community where consumers can browse Greenopia’s listings. |
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Creating Credible Email Marketing Messages That Motivate Consumers
06-24-2009 - Kara Trivunovic, Director of Strategic Services |
| StrongMail - Previously the Founder and Principal at The Email Advisor, LLC, Kara Trivunovic has over 10 years of email marketing experience. She is currently the Director of Strategic Services at StrongMail. Their dedicated marketing and transactional email solutions eliminate the limitations of traditional email service providers and custom-built solutions, enabling businesses to deliver more relevant, timely and cost-effective messages. |
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Get Started Today with Business Blogging
06-17-2009 - Chris Baggott, Co-Founder & CEO |
| Compendium Blogware - Chris Baggott created Compendium Blogware to provide user-friendly blogging tools for organizations that want to use blogs in order to accomplish real goals such as higher lead generation and revenues. Prior to co-founding Compendium Blogware, Chris was co-founder and CMO of ExactTarget, a leading on-demand email marketing company. |
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Small Business Public Relations Strategies That Generate Profit
06-17-2009 - Len Gutman, President and Founder |
| Open Door Communications - Len Gutman is president and founder of Open Door Communications, a full-service public relations and communications company based in Phoenix. Len is a member of both the International Association of Business Communicators (IABC) and the Public Relations Society of America (PRSA), and served as president of IABC Phoenix in 2003-04. Len earned his accreditation from IABC in 2002, a designation achieved by less than 5 percent of the organization’s 13,000 members worldwide. Len also blogs at ValleyPRblog.com. |
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How To Use Personalization for Online Marketing Success
06-10-2009 - Chris Corman, President & Chief Executive Officer |
| Sitebrand - Chris, a 15 year veteran of the technology industry, most recently founded and led Shout Research Corp, a firm specializing in competitive web analytics and audience measurement research for Fortune 500 companies. Prior to founding Shout, Corman served as President and CEO of webHancer Corp, a pioneer in web performance measurement which posted 15 consecutive quarters of revenue growth prior to its acquisition by a leading US based software company. |
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The Latest Info that All Retailers Need to Know about Search Engines
06-03-2009 - William R. Leake, Founder, President, and CEO |
| Apogee Search - Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet. As CEO and founder, he has guided Apogee Search from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list. In addition to leading Apogee Search, Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. |
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Tracking Keywords to Determine ROI
06-03-2009 - Bill Lan, Vice President, Account Development |
| Efficient Frontier - Bill Lan leads the search strategy and execution for some of the largest advertisers in the world who work with Efficient Frontier. Bill has managed and executed database marketing and online marketing programs for clients in travel, financial services, insurance, auto, pharmaceutical and retail. Previous experience includes consulting, systems integration and marketing functions at Equifax, Naviant and Excite.com. |
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How Widgets Can Change the Way You Do Business
05-27-2009 - Ryan Spoon, Vice President of Marketing & Business Development |
| Widgetbox - Ryan joined Widgetbox in December of 2007 and leads marketing and business development. Widgetbox is the leading self-service web widget platform - serving over 750 million widgets each month and reaching 95 million unique users. Widgetbox enables publishers to easily convert their content into custom, branded widgets and distribute them across the Widgetbox Network. |
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How To Effectively Network Online
05-20-2009 - Dr. Ivan Misner, Founder & Chairman |
| BNI - Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has over 5,300 chapters throughout every populated continent of the world. Last year alone, BNI generated 5.6 million referrals resulting in $2.3 billion dollars worth of business for its members. He has written eleven books, including his #1 bestseller The 29% Solution and his New York Times bestseller, Truth or Delusion?
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Unique Methods to Get Quality Inbound Links
05-20-2009 - Arnie Kuenn, President |
| Vertical Measures - Arnie is a self-described serial entrepreneur. He has held executive positions in the world of new technologies and marketing for more than 20 years.
In the 90’s Arnie started a technology and distance education company. The company grew from six employees to more than 90 in five different states, before being sold to IKON. His commitment to quality earned him several local and national quality and best practices awards. In 1999, he launched an Internet startup which received a patent for its personalization technology, which was eventually licensed to Nielsen Research. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005. |
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How Small Business Can Use Word-of-Mouth Marketing To Grow In A Tight Economy
05-13-2009 - Andy Sernovitz, CEO |
| GasPedal - Andy Sernovitz teaches word of mouth marketing. He's the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and teaches at Northwestern University. His company, GasPedal, teaches word of mouth techniques, and runs the Blog Council, a peer-to-peer support group for the pioneers of social media at very large organizations. |
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Emerging Trends Of Importance To Small Business
05-13-2009 - Anita Campbell, CEO |
| Small Business Trends, LLC - Anita Campbell is the CEO of Small Business Trends, LLC, a media and information company. In that role she closely follows trends in the small business market and trends in technology. Her website is regularly noted as a rich informational resource. In 2005 and again in 2008 the site won the Forbes “Best of the Web” distinction for small business blogs. |
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How To Create Pages That Sell You And Jumpstart You Into The World Of Social Media Marketing
05-06-2009 - Dave Kerpen, Chief Buzz Officer |
| The Kbuzz - Dave Kerpen's history of buzz began even before he graduated from Boston University. As a stadium vendor, he raised sales of the stadium's lowest selling product Crunch n Munch by 400%, through the concept of thematic vending. When he graduated, he became the top seller at the Boston Radio Disney station, before leaving to form his own company, Dave Kerpen Strategic Consulting. He created the concept of "Grander Openings"- taking a Grand Opening event and making it even "grander". Whatever project Dave has worked on has attracted mass media attention- whether it's training thematic vendors for Guinness, planning a multicultural collaboration in Queens, or simply getting married on a baseball field in front of thousands. |
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How to Introduce Yourself Online
04-29-2009 - Scott Allen, Author |
| The Virtual Handshake - A 20-year veteran technology entrepreneur, executive and consultant, Scott Allen is the Entrepreneurs Guide for About.com, one of the top ten websites in the world with over 37 million readers, and a subsidiary of the New York Times. He offers current and future entrepreneurs guidance and resources to help them start and develop their new businesses. Scott is the coauthor of "The Virtual Handshake: Opening Doors and Closing Deals Online." |
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How to Blend Social Media Marketing with Traditional Marketing Practices
04-29-2009 - Sandy Carter, Vice President of SOA and WebSphere Marketing |
| IBM - Sandy Carter is IBM’s vice president of SOA and WebSphere marketing, strategy, and channels. She is responsible for IBM’s cross-company, worldwide SOA initiatives and is in charge of one of IBM’s premier brands, IBM WebSphere. Carter is known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year. |
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How Marketers Should Prepare for the Semantic Web
04-22-2009 - Mike Darnell, Creative Marketing Director |
| headup - Mike Darnell is the Creative Marketing Director at headup. Through blogging, twitter, and other new media outlets, Mike is responsible for growing headup's user base.He is also a Lecturer for the department of Industrial Design at Holon Institute of Technology as well as a digital artist. |
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Measuring and Maximizing the ROI of Your Brand Online
04-22-2009 - Jen Martino, Principal |
| Project X Media - Jen Martino is the Principal at Project X Media, a San Diego-based branding and design firm that helps companies become industry leaders in the ultra-competitive brandscapes of the 21st century. Before founding Project X Media in 1996, Jen was a senior designer at Lyon & Associates where she managed multiple assignments ranging from corporate identity to environmental graphics to advertising design. Prior to that she was a graphic designer at Franklin Stoorza responsible for the design and production of a wide range of marketing collateral and materials. |
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How to Recession-Proof Your Business With Online Marketing
04-08-2009 - Bob Regnerus, President and CEO |
| RJR Computing Solutions, Inc. - Bob Regnerus, author and ecommerce expert Regnerus is the creator of the Big Ticket eCommerce system for selling high priced products and services online. He has created thousands of websites, attracted more than 35 million website visitors and generated 2.2 million leads for clients in 30 different industries, including the Dartmouth School of Business and Miracle-EarR. His new book, "Big Ticket eCommerce," is geared toward executives and owners of brick-and-mortar businesses looking to increase prospects online. |
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How To Select Keywords and Easily Track Keyword Rankings
04-08-2009 - Chase Granberry, Founder |
| AuthorityLabs - AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. People shouldn't need to download bulky software packages that do more than than is really needed. Search drives a large portion of traffic for most websites and understanding how exactly people come to your site is critical. Brands extend beyond the server and beyond your domain. AuthorityLabs helps gain an understanding of how search engines are representing brands over time. Consumers start at search, and often experience a brand for the first time within search results. |
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How to Get More Prospects With Pearl String URLs and Direct Mail
03-18-2009 - Jerry Wissing, Owner |
| The Printing Shoppe - The Printing Shoppe is one of the San Diego business communities finest full-service printers. They are now also one of the first print shops in San Diego to offer not only Digital Printing but Variable Data Printing. |
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BrightTALK Marketing Challenge Winner
03-11-2009 - Penny Power, Co-Founder |
| Ecademy - Ecademy is a Business Social Network founded in 1998 now with millions of users of the site each year worldwide.
Ecademy enables business people to connect through online networking using social media tools, at business networking events and 1-2-1 meetings - a community that advocates, connects and helps one another.
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The Next Generation of Interactive Video Technology
03-04-2009 - Najam Kidwai, Founder & CEO |
| Real Time Content - Naj, the founder and CEO of Real Time Content, is a leading authority on the dynamics and impact of video on the Internet, IPTV and mobile channels. He has extensive experience in designing innovative business models for the online video distribution marketplace.
Naj brings more than 15 years of experience as a serial visionary in the telecommunications, virtual reality, biotechnology and intellectual property commercialization spaces. After founding and selling his first company at the age of 23, he has gone on to develop a robust portfolio of start-ups on a global scale, accumulating a vast range of expertise that extends to venture capital, IPOs, Buyouts and leadership of acquisition integration.
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Multilingual Local Search: The End of Language Barriers Online
03-04-2009 - Grace Su, Vice President and CEO |
| Tyloon - Mrs. Grace Su is the Vice President and CEO of both Tyloon, Inc. and its parent company - 2GM Corporation. She graduated from Taiwan University, and is a life-time business woman with 26 years’ experience of doing business in United States and 4 years’ experience of doing business in China. She was actively involved in the development of Tyloon concept, business model, and detailed service plans. She leads and trains the sale team and is in charge of daily operation of the company. |
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Learn to Read the Digital Body Language of Your Customers
02-25-2009 - Steven Woods, Cofounder & Chief Technology Officer |
| Eloqua - Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven’s insights into the application of technology to the marketing profession have been key to Eloqua’s consistent record of client satisfaction and he was recently named as one of Inside CRM’s Top CRM Influencers of 2007. |
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Creative Ways to Drum Up New eBay Business
02-25-2009 - Jen Cano, VP of Education |
| HammerTap, LLC - Cano, HammerTap’s spokeswoman, is an eBay Certified Consultant and is recognized as an eBay market research expert. She currently acts as a contributing editor for eBay Radio, providing weekly reports on “What’s Hot on eBay,” and creates and hosts monthly workshops for the eBay community. Cano also serves on the content committee for Online Market World (a nationally recognized convention), and speaks at many industry events each year. |
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Boost Your Profits with Business Blogging
02-11-2009 - Yaro Starak, Founder |
| Blog Mastermind - Yaro Starak is a young entrepreneur from Australia that has created, managed and sold several different Internet businesses since 1998. He currently teaches people how to make a full time income from blogging part time through his Blog Mastermind mentoring program. |
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Small Business Online Marketing Tips for Profit in a Tough Economy
02-11-2009 - Harry Brooks, Director of Search Marketing |
| Network Solutions - Harry Brooks is an expert in SEO, PPC, link building and Website marketing, Harry created and launched the Internet Marketing Webinar series for Network Solutions in 2007 to provide marketing education for Website owners and small businesses. Since, Harry has trained thousands of business owners on how to develop a search marketing strategy to increase traffic to their website.
Harry regularly engages business consumers in a variety of capacities, including being a regular contributor to Network Solutions Online Marketing Blog, and has appeared as a featured guest on Technically Speaking Radio to discuss search marketing.
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What Marketers Should Know About LinkedIn
02-04-2009 - Jason Alba, CEO |
| JibberJobber.com - Jason Alba, CEO of JibberJobber.com is a social media expert and the author of "I’m on LinkedIn — Now What???", "I’m on Facebook — Now What???", and the yet to be released "I’m on Twitter — Now What???". He is also a professional speaker covering topics including career management, networking, blogging, and numerous other social media topics. |
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Using Personalization to Succeed in A Tough Economy
02-04-2009 - Bob Cell, CEO |
| MyBuys - Bob Cell is an expert in retail, advertising, and consumer products. Most recently, Bob was Chief Executive Officer of AdSpace Networks, where he led the company through rapid growth and strategic restructuring to focus on becoming a mall advertising network while also growing, and subsequently, divesting its CoolSign video merchandising enterprise business. Under his leadership as Chief Operating Officer at Blue Martini Software, a pioneer in e-commerce solutions, the market capitalization tripled, license revenue doubled, and net results increased by $40M. |
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How the eCommerce Merchants Trade Association Can Help Your Online Business
01-28-2009 - Cresta Pillsbury, Managing Partner |
| eCommerce Merchants Trade Association - eCommerce Merchants is an educational trade association that provides best practices guidance, technology and infrastructure advice and sourcing and supplies solutions to online merchants around the world who use the internet to sell or promote products and services. |
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Why the Press Release is Dead
01-28-2009 - David Oates, President |
| Stalwart Communications - David Oates possesses nearly 15 years of extensive experience managing marketing and public relations programs on a tactical and strategic level through a long and successful career that spans both agency and government environments. |
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How Online Marketers Can Turn their Returns Policy Into a Competitive Weapon
01-21-2009 - Jordan Colletta, Vice President of Customer Technology Marketing |
| UPS - Jordan Colletta, Vice President of e-Commerce Marketing, is responsible for the marketing activities of UPS’ e-Commerce solutions and ups.com. Jordan is refining UPS’s e-Commerce strategy, as well as delivering new solutions through the development of Internet-based technologies, applications and wireless access. These solutions include UPS’ broad portfolio of Shipping, Billing, International Trade Tool and Visibility capabilities. |
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How to Properly Collect Sales Tax When Selling Online
01-21-2009 - Nate Odell, Marketing Manager |
| Avalara - With more than eight years experience and a proven track record leading direct marketing and creative direction for organizations to deliver highly successful B2B marketing programs, Nate’s specialties include branding, creative messaging, internet marketing, SEO and SEM. His responsibilities at Avalara include overseeing direct marketing initiatives with an emphasis on the online retail world. Prior to Avalara, Nate has held positions in marketing and project management for software companies and creative agencies in the Pacific Northwest. |
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What You Need To Know About Advertising on Social Networks
01-14-2009 - Anand Rajaraman, Co-Founder |
| Kosmix - Anand Rajaraman is a co-founder of Kosmix, an internet startup focused on organizing the wisdom of the web. He is also a Consulting Assistant professor at the Computer Science Department at Stanford University.
In his VC avatar, Anand is a Founding Partner of Cambrian Ventures, an early-stage venture capital firm. Anand's investments include Efficient Frontier, Kaltix (acquired by Google), Neoteris (acquired by Juniper), and Transformic (acquired by Google). |
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Crowdsourcing: How Marketers Can Use The Power of The Crowd
01-07-2009 - Jeff Howe, Contributing Editor |
| Wired Magazine - Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published "The Rise of Crowdsourcing" in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and has recently published a book titled "Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business." Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice.He has written for U.S. News & World Report, The Washington Post, Mother Jones and numerous other publications. |
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Protect Your Corporate Brand Online
12-17-2008 - Bill Unrue, President |
| Anonymizer - Bill Unrue joined Anonymizer in 2000 bringing a winning history of turning companies around and achieving exponential growth. Past successes include steering Sunbeam, Canadian division, into profitability and nearly tripling the sales of the company's Health Care division. Bill has also engineered significant reversals at the Thermos Company and as President of Newpoint, a division of Fiskars, Inc. Under Bill's leadership Anonymizer has quadrupled in size and developed three mature business sectors. Bill holds a Masters in Management from the Kellogg School of Business at Northwestern University and a BA in Economics from the University of Washington. |
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How to Get Started With Video Blogging
12-10-2008 - Brent Altomare, Executive Producer |
| Groovy Like A Movie - Brent Altomare is a unique individual who combines a strong business background with a fervent desire to be creative. After receiving his B.A. in Directing from Pepperdine University, Brent worked for his father at the San Diego Auto Trader. In the marketing department, Brent performed on a team that helped grow the publication into an advertising powerhouse with 95% market penetration among automotive dealers. When the business was sold in February of 2000, Brent’s entrepreneurial spirit drove him to create groovy like a movie. |
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Competitive Intelligence: Frightening Information Your Competitors Can Easily Learn About Your Business
12-03-2008 - Richard Stokes, Founder, President, and CMO |
| AdGooroo - Richard is a long-time Internet marketer with more than 13 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management at the Kellogg Graduate School of Management (Northwestern University). Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords". |
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Top Tips for Mastering Public Relations Online
11-19-2008 - David Oates, President |
| Stalwart Communications - David Oates possesses nearly 15 years of extensive experience managing marketing and public relations programs on a tactical and strategic level through a long and successful career that spans both agency and government environments. |
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A Step Forward in Search Engine Marketing
11-19-2008 - Mike Moran, Author |
| mikemoran.com - Mike Moran is an expert in Internet marketing, search technology, Web personalization, and Web metrics, who regularly makes speaking appearances at conferences including Search Engine Strategies, ad:tech, DM Days, the Internet Strategy Forum Summit, and the Enterprise Search Summit.
Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald.
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How to Incorporate Video Into Your Web Marketing
11-12-2008 - Brandon Tague, Director of Strategic Planning |
| Applied Creative - Brandon has a robust advertising background managing strategic initiatives for dozens of leading national brands including Vtech Phones, Warner Brothers, Wyndham Hotels, Disney, Fantastic Sams, Vivendi Universal and SONY to name a few. While serving as General Manager in charge of National Advertising for DISH Network satellite TV, Brandon was the lead developer of the highly renown “Cable Pig” campaign which earned nods from both the New York Times and AdAge. |
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Social Media Marketing in an Hour a Day
10-29-2008 - Dave Evans, Vice President, Social Media |
| Digital Voodoo - In 1994 Dave Evans co-founded Digital Voodoo, a marketing technology consultancy. There he provides strategic marketing services for clients wanting to tap the power of connected social networks through word of mouth and consumer-generated media. Dave is also the author of the new book "Social Media Marketing in an Hour a Day". |
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Live Chat Provider Velaro Announces Tough Times Initiative
10-29-2008 - Chad Ritchie, Marketing Director |
| Velaro, Inc. - With over 13 years experience, Chad Ritchie is an expert in online conversion management. As Marketing Director for Velaro, Inc. Chad helps organizations increase online sales and reduce shopping cart abandonment by educating them on the benefits of reaching customers at critical conversion points. |
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What You Need to Know About Marketing to US Hispanics
10-22-2008 - Cristina Morales, Managing Director |
| ROJO Marketing - Cristina Morales has over 10 years' multi-cultural marketing and advertising experience working at big-brand-name companies such as Kellogg, Ford Motor Company, Bank of America, and now at ROJO, a division of RED F. At ROJO, Cristina is responsible for developing and executing marketing
strategies for fortune 500 companies who want to reach the U.S. Hispanic market.
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Online Customer Engagement: Marketing and Advertising in Social Networks
10-15-2008 - Andrew Monfried, President and Founder |
| Lotame - Andrew Monfried is the President and founder of Lotame. Founded in 2006, Lotame helps publishers market themselves on social media networks using their online ad targeting software Crowd Control. Prior to launching Lotame, Andrew was an executive with the AOL-owned Advertising.com, the leading third-party Internet ad network. |
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Landing Page Optimization Tips for Increased Sales
10-08-2008 - Tim Ash, President |
| SiteTuners - Tim Ash is the President and co-founder of SiteTuners and its parent company Epic Sky. He is the author of Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions. Before joining Epic Sky he co-founded Future Focus; an Internet business accelerator. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business. He is a contributing columnist for several industry publications including Website Magazine, Electronic Retailer Online Strategies, and Visibility Magazine. |
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Online Market World Radio
10-01-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill some of the top e-commerce experts and discuss the latest developments in the industry. |
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Integrate Your Digital Marketing Channels to Create the Ideal Online Consumer Experience
09-24-2008 - Brian Deagan, CEO |
| Knotice - Mr. Deagan co-founded Knotice with the simple objective of helping marketers communicate more effectively with their customers. Knotice is the third technology-based company Mr. Deagan has guided in the past decade. Since the early 1990's, he has leveraged his pragmatic approach to emerging technologies and his experience in the software industry to develop, market and sell enterprise business solutions to a wide range of industries, while maintaining a heightened focus on marketing automation and creative services application software. Prior to Knotice, he served as Chief Executive Officer of 600 Monkeys until the company was acquired by Niku Corporation in Redwood City, CA, where he served as the Director of Vertical Markets. |
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Online Market World Radio
09-17-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill some of the top e-commerce experts and discuss the latest developments in the industry. |
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Stick Strategy Secrets - Tested Marketing Tactics to Instantly Maximize Profits and Minimize Losses
09-10-2008 - Alex Mandossian, Consultant |
| Alex Mandossian - Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing. |
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The Next Generation of Search Engines and What They Mean for Your Business
09-03-2008 - Jay Bhatti, Co-Founder |
| Spock.com - Jay Bhatti is the co-founder of Spock.com where he is the VP for marketing, services, and user experience. Jay has presented and spoken at numerous technology conferences about the search market with an emphasis on vertical search. Prior to Spock, Jay was a product manager at Microsoft, responsible for server marketing. Jay has an MBA from the Wharton School and an engineering degree from Rutgers University. Spock has won numerous awards including best of show at web 2.0 expo, top 10 start-ups for 2008 by Wired.com, and top 25 new start-ups by PC World. |
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The Next Generation of Search Engines and What They Mean for Your Business
09-03-2008 - Brandon Cotter, Founder |
| Viewzi - Brandon has been building Internet companies since 1996 when he cofounded web services firm CreateTech. The company was purchased by Broadcast.com in 1997, and then after one of the largest IPO's in NASDAQ history, Broadcast.com was acquired by Yahoo!. Subsequent to Yahoo!, Brandon cofounded Musicforce.com, a niche-music site that in under a year went from inception, to financing ($3MM Series A), to acquisition (valued the company at over $30MM). Other recent ventures include a mobile device OS company, a hosted VOIP provider, and a number of not-for-profit endeavors. Brandon lives in Dallas with his wife and three kids. When not working he loves to wakeboard, golf, and shoot (video and photo). |
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Using Personalized Recommendations to Up-Sell, Cross-Sell, and Out Sell Your Competition
08-27-2008 - David Selinger, CEO & Co-Founder |
| richrelevance - David "Selly" Selinger first garnered international recognition as an expert in the field of eCommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon's Data Mining and Personalization team. In that role, David increased the Amazon's annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for recommendation services.
David has decades of experience, from developing the first Javascript-powered ad delivery system for Flycast—the same technology used by Google AdSense, DoubleClick and Overture—to leading Overstock's personalization efforts as Vice President of Software Development and Data Mining. David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company.
David holds a broad collection of awards and standing patents in customer segmentation, analytics and data mining, including over a dozen pioneered at richrelevance. David's accolades also include the coveted PC Magazine Editor's Choice Award (won for 2Roam Wireless, acquired by Air2Web).
David received his BS in Computer Science from Stanford University. |
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Getting Started with Email Marketing
08-27-2008 - Chris Murch, President and Founder |
| wsRadio - In 2001, Chris Murch founded wsRadio.com with 5 shows. Today, the wsRadio network has grown to over 120 shows and is adding additional shows each month. wsRadio is now the largest independent internet talk radio station in the world with 3 million listeners and shows by companies like eBay,The Washington Times, PayPal, the American Marketing Association, and of course RSS Ray. |
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Online Market World Radio
08-20-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill some of the top e-commerce experts and discuss the latest developments in the industry. |
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How To Use Behavioral Targeting and Personalization Without Invading User Privacy
08-13-2008 - Meyar Sheik, CEO & President |
| Certona - Meyar Sheik co-founded Certona as its CEO & President in January of 2004. Meyar is a seasoned software industry executive with over 23 years of experience. Since 2000, Meyar was an early web analytics pioneer working with some of the largest sites on the Internet in the areas of web analytics, e-commerce, personalization and real-time optimization.
Prior to Certona Corporation, Meyar was the CMO & COO of WebSideStory, Inc., a pioneer in real-time web analytics (now part of Omniture).
Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
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What a Marketer Should Know About Vertical Search Engines
08-06-2008 - Jason Prescott, Chief Vision and Decision Officer |
| JP Communications - Prescott launched TopTenWholesale.com and its parent, JP Communications, in 2005 to provide retail buyers and merchandise resellers access to manufactures, importers and wholesalers so that they can source and attain products and information. Today, the vertical search engine and directory has an expansive network that handles the advertising of more than 1,000 manufacturers, importers, wholesalers and distributors, including such giants as Overstock.com. After reaching revenue of over $1 million in its first year, the company now boasts 1,200 active advertisers in the wholesale community and reaches close to 30,000 retailers every day.
Prescott also serves on various high-level committees of The Search Engine Marketing Professional Organization (SEMPO). In 2007, Prescott was named one of the Top 40 Entrepreneurs Under 40 (San Diego Metropolitan Magazine); TopTenWholesale was named #1 in Fast Growth Awards 2008 by bizSanDiego.
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The Best of RSS Ray
07-30-2008 - RSS Ray, Radio Personality |
| Online Marketing with RSS Ray - This weeks show will air classic RSS Ray segments from years past. These are some of our most popular shows for your listening pleasure. |
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The Ins and Outs of Fees and Pricing for Marketing, Advertising, and PR Firms in 2008
07-23-2008 - Mike Schultz, Publisher |
| RainToday.com - As Publisher of RainToday.com, Mike is responsible for leading the world’s foremost content publication on growth strategy, marketing, and selling for professional services firms. Mike is also President of the Wellesley
Hills Group and consults with professional services firms worldwide. He has written over 100 articles, case studies, research reports, and other publications in the areas of marketing and selling for professional services.
Prior to joining the Wellesley Hills Group and RainToday.com, Mike was Director of Training and Education Partnerships for Linkage, Inc. At Linkage, his primary responsibilities were leading the company’s public and in‐house seminar divisions, growing revenue and profit by over 800% in his tenure with the firm. Mike has also served as a marketing and sales process strategy consultant with the boutique firm Product Knowledge Systems.
Mike holds an MBA in Marketing and Entrepreneurship from Babson College.
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Introducing BlogWorld 2008
07-23-2008 - Rick Calvert, CEO & Co-founder |
| 2008 BlogWorld & New Media Expo - The first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media. In addition to the only industry-wide exhibition, BlogWorld features the largest blogging conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. This year's BlogWorld takes place on September 20-21 at the Las Vegas Convention Center. |
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Online Market World Radio
07-16-2008 - RSS Ray and Lisa Morgan, Co-Hosts |
| Online Market World - RSS Ray teams up with co-host Lisa Morgan for Online Market World radio. Join the team on the third Wednesday of every month to learn about the entire e-commerce life cycle. Listen as they grill some of the top e-commerce experts and discuss the latest developments in the industry. |
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On Demand Internet Video
07-09-2008 - David Glassman, Chief Marketing Officer |
| Onstream Media - David Glassman is responsible for leading Onstream Media’s global marketing efforts including branding, product marketing, corporate communications, public relations, online marketing and customer relationship marketing. Prior to Onstream Media, he was an officer and cofounder of TelePlace, Inc., a developer and owner of Internet data centers and central offices; Long Distance International, Inc., one of the first competitive European telephone operators; Long Distance America, one of the first competitive long distance operators after the breakup of AT&T; United States Satellite Systems, Inc., an FCC licensed builder and operator of geosynchronous communications satellites; United Satellite Communications, the world's first direct-to-home satellite network and All American Hero, Inc., the 15th largest growing company ranked by Inc. 500 in 1985. |
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Managing Your Online Reputation
07-02-2008 - Fionn Downhill, President and CEO |
| Elixir Interactive - In addition to her work with the Search Engine Marketing Professional Organization (SEMPO) Fionn is President and CEO of the recently renamed Elixir Interactive, formerly Elixir Systems. Her Scottsdale Arizona based company is a consulting firm that specializes in building internet applications.
They are experts in the field of organic search engine optimization (SEO) and public relations. They provide customized online marketing plans using organic SEO, paid advertising, and online public relations. They have developed their own proprietary software to track ROI and reduce CPA. She believes that the cornerstone of Elixir Interactive is delivering value and ROI to her clients
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Document Analytics For Maximum Marketing ROI
06-25-2008 - Patrick Weilmeier, Director of Marketing Communications |
| Vitrium Systems - Patrick Weilmeier has had over 15 years of experience managing large-scale projects in resource, production and information technology industries. He has an extensive knowledge of the design and implementation of strategic marketing solutions and the cultivation of successful long-term business relationships. Mr. Weilmeier has been the chief architect of Vitrium's marketing strategy, while working with the company's development team in designing new products and software enhancements.
Mr. Weilmeier has a Bachelor of Commerce degree from the University of British Columbia.
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Printable Coupon Industry Leader To Take On Google And Yahoo For Share Of Online Advertsing Dollars
06-11-2008 - Steven Boal, CEO |
| Coupons, Inc - Steven Boal is Chairman and CEO of Coupons, Inc. A former Wall Street and technology executive, Boal founded Coupons, Inc. in 1998 after watching his father in law clip coupons from the Sunday paper. Coupons, Inc. is the leading U.S. provider of consumer-printed coupon marketing and technology solutions. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods. The company helps close the engagement loop with online printable coupon promotions and marketing strategies for brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Pfizer, Wyeth, Valassis, and News Corp.'s News America Marketing. |
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Customer Driven Market Research For Business Growth and Profit
06-04-2008 - Daniel Neely, CEO |
| Networked Insights - Dan Neely serves as Networked Insights’ Chief Executive Officer. Dan brings to Networked Insights over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies. He is an expert in customer intelligence and has hands on experience with the challenges companies face in gathering relevant, real-time insights about their customers.
Prior to starting Networked Insights, Dan co-founded Market Performance Partners who guided companies in market ownership through customer intelligence. Prior to Market Performance Partners Dan served as the Director of Strategy for Scient. Scient was the fastest growing services company in history, it had a successful IPO grew to over 2000 colleagues and launched over 40 ebusinesses. Prior to Scient Dan worked at Deloitte and was part of a team that launched esurance, the first online insurance company.
Dan holds a BBA from the University of Georgia
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How Advertising on Internet Radio can Grow Your Business
05-28-2008 - Chris Murch, President, and Jack Warren, Director of Sales, |
| wsradio.com - Chris Murch, a graduate of the US Naval Academy and former Marine Corp Captain, is a serial entrepreneur and has owned and operated many businesses before founding wsradio.com in 2001. Currently the President and Owner of the station, Chris grew wsradio.com into the largest internet talk radio station in the world.
Jack Warren has more than 20 years of sales and marketing experience spanning start-up, mezzanine and chain store companies. He began his career in consumer sales working his way up from sales representative to regional manager and ultimately, vice president of sales, where he managed trade show sales for a $60M business. He then started his own quick turn around photo processing company growing from one store to 12 and later adding 1,000 wholesale outlets doing his own radio and TV commercials. Jack for the past 10 years has been president of Photography for Fun. A San Diego based marketing and consulting business with emphasis on marketing help for the weekend photographer. He speaks about marketing to photographers nationally and internationally through his weekly talk radio show
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RSS Ray To Co-Host Online Market World Program
05-21-2008 - Lisa Morgan, |
| Online Market World - Online Marketing With RSS Ray host RSS Ray will be co-hosting the Online Market World show Wednesday May 21 with regular host Lisa Morgan.
Be sure to tune in at 3:00 pm Pacific, 6:00pm Eastern Time as they discuss the latest news that affects the life of online retailers and their businesses. Listen live or get the podcast version of the show afterward at wsradio.com.
The Online Marketing With RSS Ray show returns next Wednesday, May 28th with more of our guests discussing online marketing methodologies and best practices. |
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Mastering Online Marketing
05-14-2008 - Mitch Meyerson, CEO |
| Mitch Meyerson Companies - Mitch Meyerson is a visionary, speaker, consultant and author. Over the last 25 years has helped over one hundred thousand people worldwide break through barriers and create the personal and professional lives they desire. His online systems have helped many entrepreneurs use the internet to it’s fullest potential in their businesses.
He is the author of six personal and business development books including Six Keys To Creating The Life You Desire, When Is Enough Enough?, When Parents Love Too Much, Success Secrets of The Online Marketing Superstars, Mastering Online Marketing and Guerrilla Marketing On The Front Lines. His books appear in 24 languages and he has been the featured expert on the Oprah Winfrey show.
Since 1999 Mitch founded three groundbreaking Internet based programs: The Guerrilla Marketing Coach Certification Program which has Certified over 200 Guerrilla Marketing Coaches worldwide, The 90 Day Product Factory and The Online Traffic School. He has trained business owners worldwide in his online innovative marketing strategies.
Mitch is also a dynamic and entertaining speaker who delivers content rich presentations punctuated with live music.
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Achieve Your Dreams With The Four Hour Work Week
05-07-2008 - Timothy Ferriss, CEO |
| The Four Hour Work Week - Tim has been described as a ‘serial entrepreneur and vagabond’ and been featured in dozens of articles in media like the NY Times, National Geographic Traveler, NBC, and Maxim Magazine. He speaks 6 languages and runs a multinational firm from wireless locations world wide.
He has been invited to speak and keynote at many technology summits and has shared the stage with figures like Eric Schmidt, CEO of Google, and Jeff Bezos, CEO of Amazon.com. He also is a popular lecturer at Princeton University where he presents entrepreneurship as a tool for ideal lifestyle design and world change.
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How To Strategically Implement A Search Engine Marketing Program
04-30-2008 - Paul Bruemmer, Director of Search Marketing |
| Red Door Interactive - Paul Bruemmer is the Director of Search Marketing for Red Door Interactive, and has provided search engine marketing expertise and consulting services to prominent American businesses since 1995. At Red Door Interactive, he is responsible for the strategic implementation of all search engine marketing activities within Red Door’s Internet Presence Management (IPM) services. Listen as RSS Ray draws out from Paul the secrets of a strategically planned search engine marketing program and how you can put them to work for you.
Over his career, Paul has provided search engine marketing and search engine optimization to thousands of companies, including clients such as Lexis-Nexis, and NASDAQ. Paul is a well known industry columnist, having articles published in ClickZ, iMediaConnection, Search Engine Guide, Pandia, and Marketing Profs.
He is a featured speaker at local and national conferences, and is Dean of Search Marketing for the SEMPO.ORG education committee and VP board member of the High Tech Marketing Alliance, a premier organization for high tech marketers in Southern California.
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Web Analytics Strategies
04-30-2008 - Gary Angel,, President and CTO, Semphonic |
| Semphonic - Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He's responsible for leading Semphonic's development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.
Before Semphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance - often with multi-million dollar bottom-line improvements.
Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.
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How To Turn Leads Into Gold Using Google AdWords
04-23-2008 - Howie Jacobon, PhD, Author of AdWords For Dummies |
| Author, AdWords For Dummies - Howie Jacobson, PhD, is the author of AdWords For Dummies and has been an internet marketing strategist since 1999. He specializes in helping clients use Google AdWords to grow their businesses.
He is the creator of Leads Into Gold, a home study course that teaches small business owners how to become their own direct marketing agencies. He is also co-creator of another home study course, Internet Marketing for Smart Beginners. Be sure to listen in as RSS Ray and Howie discuss the power of Google AdWords, and how to use them to improve you lead generation.
Jacobson has presented at internet marketing workshops and seminars throughout the country and internationally. He is a regular contributor to HorsesMouth.com, a performance improvement site for financial advisors, and leads seminars on beginning and advanced AdWords topics.
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Using Blogs and RSS Feeds As a Brand Building Vehicle
04-16-2008 - Sally Falkow, President |
| Falkow, Inc. - Sally Falkow has successfully been building brand strategies for companies and individuals for over 20 years. Since 1999 she has translated her communications, marketing, and public relations skills to the internet and is now considered to be an expert in social media: blogs, RSS feeds, and content syndication. Listen in as RSS Ray gets Sally to talk about how to use these in a brand building campaign.
She says the best way to build a brand is to create a solid platform from which to launch a brand statement and positioning. Since so many people find their news and information online today, social media platforms like a blog or RSS feed is an effective brand building vehicle.
Sally was raised in South Africa, and studied public relations and communications at the University of South Africa and lectured for them for five years in Communications Theory and Visual Literacy.
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How To Use Link Building To Improve Search Engine Rankings
04-09-2008 - Arnie Kuenn, CEO |
| Vertical Measures - Arnie Kuenn is President of Vertical Measures, an internet marketing company focused on search engine optimization and link building. With over two decades of business management and online marketing experience have prepared them to achieve the best results for his company’s clients, and has an enviable track record of results. RSS Rays will grill him to uncover the way you can improve your search engine rankings and get more business from your website.
Mr. Kuenn has served on the board of directors of the Arizona Internet and Software Association, and was a member of the Microsoft Advisory Committee, and was recently honored as a nominee for the Phoenix Chapter of the Chamber of Commerce Small Business Owner of the Year award.
His clients include major television networks, professional sports franchises, national career colleges and top advertising agencies. His company also own and operate several related websites where they put their experience to work in the real world on a daily basis.
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04-02-2008 - Dave Simon, Copywriter |
| BizGrowth Search Engine Sloutions - |
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Watching Television Via The Internet
03-26-2008 - Fred Seibert, CEO |
| Frederator Studios - In 1998 former Hanna-Barbera Cartoons president Fred Seibert formed Frederator Studios, an independent television production company. He is the executive producer of six animated series on Nickelodeon’s networks: The Fairly Oddparents, ChalkZone, My Life as a Teenage Robot, The Nicktoons Network Animation Festival, Wow! Wow! Wubbzy! (with Susan Miller), and Oh Yeah! Cartoons.
In November 2005, Frederator Studios stepped ahead once again, creating the first cartoon network especially for portable digital devices like the Apple iPod and Sony Playstation Portable. Channel Frederator (www.channelfrederator.com) debuted as the #1 Arts & Entertainment podcast in the world, and has emerged as a leader in the digital brand revolution.
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Online Marketing Legislation You Should Know About
03-19-2008 - John W. Dozier, Jr., Esq., President, Dozier Internet Law, P.C. |
| - John W. Dozier, Jr. began practicing law in 1981 and has the highest rating (AV) by Martindale-Hubbell (meaning he has reached the "height of professional excellence and is recognized for the highest levels of skill and integrity"). Mr. Dozier is a "Legal Elite for 2007" as an Intellectual Property Lawyer through a peer selection process of the Virginia Bar Association and Virginia Business Magazine, is recognized through peer review as a "Super Lawyer" in Internet Law, and is peer selected as preeminent in the 2008 "Bar Register of Preeminent Lawyers". He founded his first venture fund and backed an award winning e-commerce and web company in 1994, when there were reportedly less than 1,000 websites in the world. Mr. Dozier is a former President of a statewide specialty Bar Association and the former National Legislative Chairman and Vice President of a National Bar Association, and has testified on e-commerce issues before the United States Senate. He also has his own column on Internet law in Practical E-Commerce magazine and is a leading pro-business commentator on the law of the web. Mr. Dozier and Mr. Morris have seated over 60 jury trials, and tried hundreds of bench trials to verdict. |
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How Integrating 'Web 2.0' Tools Can Increase Customer Engagement
03-12-2008 - Ken Burke, CEO and Founder |
| MarketLive, Inc - Ken Burke is the Chairman, Founder, & Chief Evangelist of MarketLive, Inc. Ken founded the company as Multimedia Live in 1995 with only $500 in start-up money, and under his guidance it has grown into a leading provider of e-commerce software and related solutions. Inspired by strategies and business methods from the cataloging and direct marketing world, Burke masterminded the creation of the MarketLive® Intelligent Selling® System, MarketLive's enterprise-class e-commerce application designed to optimize all selling opportunities, build solid relationships with customers, and give merchants complete control over their online merchandising. A recognized e-commerce industry pioneer and visionary, Ken writes quarterly columns for Multi-Channel Merchant and Target Marketing magazines, and is often quoted in Internet Retailer and other industry publications. A dynamic and popular speaker, he is a regular contributor at retail and direct marketing events. Ken is also the author of the book Intelligent Selling®: The Art & Science of Selling Online. He studied multimedia and the Internet at the University of Southern California, where he completed a BA in Marketing and earned honors as an MBA graduate in Venture Management and Entrepreneurship. |
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How to Build the Relationship your Customers Want
03-05-2008 - Jere Doyle, Founder, President and CEO |
| Prospectiv - Jere Doyle is Prospectiv's Founder, President and CEO. Jere founded Prospectiv in 1999 and provides the visionary leadership that has established the company as a leader in the online customer acquisition industry. Prospectiv, based in Woburn, MA., provides customer acquisition solutions to leading pharmaceutical, consumer packaged goods, retail, education, personal finance and travel brands helping them to build an in-house list of consumers interested in their products and services. |
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How To Double Your Business By Understanding Your Markets Better Than Anyone Else
02-27-2008 - Dr. Glenn Livingston, CEO |
| The Livingston Group for Marketing, Inc. & Executive Solutions, Inc - Holding a Ph.D. in Clinical Psychology ('Scientist-Practitioner' model) from Yeshiva University, Dr Livingston formally studied research design and analysis for 9 years. He was an instructor for the multivariate computer analysis of behavioral data labs on the Einstein Medical Campus. Dr. Livingston also holds a web programming certificate from the University of Illinois and is responsible for developing all of The Livingston Group proprietary web-research technologies.
Dr. Livingston will discuss how to double (or even triple) your current business AND successfully enter new markets. |
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Use Photos for Multimedia Online Selling
02-20-2008 - Chad Richard, CEO |
| Simple Star - As CEO of Simple Star, Chad Richard guides the strategy and vision for the evolution of the PhotoShow platform. PhotoShow enjoys broad distribution to consumers with the help of industry leading partners including Kodak, HP, Walgreens, Shutterfly, Ritz Cameras, Comcast, Time Warner Cable and EarthLink.
For fifteen years Chad has developed interactive consumer products and entertainment properties involving music, gaming, video and digital photography. Prior to founding Simple Star, he served as Executive Producer of Macromedia's Shockwave.com. Before joining Macromedia, Chad did pioneering work in interactive television, converging web-casting with broadcasting. He has successfully started and sold three digital media businesses that were focused on interactive telephony, digital music and web entertainment, respectively. |
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Getting Started with Webcasting
02-13-2008 - Darren Ross, Executive Vice President, Digital Marketing |
| Cramer - As Cramer's Executive Vice President of Digital Marketing, Darren combines technological and strategic marketing expertise, providing direction and leadership for Cramer's Digital Marketing, Design and Planning teams. Since joining Cramer, Darren has successfully integrated the latest digital capabilities and emerging marketing trends, broadening the reach and impact of our clients' integrated marketing solutions. In only 24 months, Darren’s leadership led to doubling of the company's Digital Solutions business. Darren also serves on Cramer's Executive Board, steering technology decisions company-wide.
Darren brings more than a decade of interactive, technology, and strategic experience to Cramer, from diverse industries around the globe. He served as Chief Operating Officer and Partner at InterMedia Interactive Solutions, a technology solutions company with offices in Boston, Philadelphia, Chicago and Pune, India. Darren worked with several large scale clients including Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shisheido Cosmetics.
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How To Get Started With Search Engine Optimization (SEO)
02-06-2008 - Flavius Sirop, Author |
| From Zero to SEO Ebook - Flavius Sirop has been deeply involved in SEO for almost 10 years. After graduating from Craiova University with a degree in programming, Flavius became a freelance programmer and intensively studied the whole SEO phenomenon. After performing many tests, reading all the important forums and watching every important event in the business, he co-authored an eBook on Search Engine Optimization that takes the average Joe from a ZERO to an expert in SEO level. |
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Public Relations Best Practices for Marketing Technology Companies
02-06-2008 - Paula Slotkin, Co-Founder and Principal Partner |
| Topaz Partners - Paula Slotkin has more than 20 years of experience in planning, managing and implementing communications programs in markets ranging from financial services to computer hardware and software to IT services. Slotkin has led a number of multi-functional teams, working to increase constituency awareness of businesses and their product/service offerings and management teams. She has managed a broad range of communications functions, including media and analyst relations, investor relations, employee communications, executive communications and product publicity.
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Best Practices for Social Media Marketing
01-30-2008 - Karen O'Brien, Partner |
| Crimson Consulting Group - As a Partner heading up Crimson’s Interactive Strategy Practice, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 years of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. She’s worked with a wide diversity of clients, from rock bands and consumer-products and media companies to Fortune 500 technology companies. Her flexible, creative approach to meeting clients’ needs has benefited leading companies including HP, Microsoft, Seagate, Sun, Symantec, Verizon, Verio/NTT, Cisco, Deutsche Bank, Eastman Kodak, Visa, Yamaha, Disney and ABC.
Prior to Crimson, Karen was Director of e-Business Strategy Consulting for Grant Thornton/Hitachi Consulting, where she helped establish the San Francisco practice. She also co-founded Roundpeg, a web development company where she served as VP – Sales and Marketing, and has been a Guest Professor at the University of Ottawa’s executive-MBA program in Hong Kong.
In 2007 Karen won the American Marketing Association's Thought Leadership Award for cutting edge marketing thinking. |
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Best of RSS Ray
01-23-2008 - , |
| - Dr. Glenn Livingston will be on with us in the very near future. Check back with us soon. |
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How Social Media and RSS Marketing Positively Grows Service Business
01-16-2008 - Michael Stark, President |
| PostYourProperty.com - Since 1999, Michael's portals have provided a FREE property posting listing service for owners and agents. His sites include: NeoRealEstate.com, PostYourProperty.com, LookForProperty.com, SouthernCaliforniaBroker.com, HitProperty.com, and MichaelStark.com. Broker Realtor, Michael Stark is an active member of the California Association of Realtors, and the National Association of Realtors. He also served on the MLS Committee of the Newport Beach Association of Realtors. Michael earned his Master Degree from the London School of Economics, London, England, and his B.A. from Claremont McKenna College, Claremont, CA |
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How to Create Addicted Customers
01-09-2008 - John Todor, Ph. D., Managing Partner |
| The Whetstone Edge - John I. Todor, Ph.D., uniquely combines two perspectives for developing win-win relationships between companies and their customers. During his tenure as a professor and research scientist at the University of Michigan he investigated how people learn and make decisions. As a business owner, executive and consultant he has faced the realities of turning a profit. His new book, Addicted Customers is the outgrowth of over fifteen years of integrating the two perspectives into a methodology that delivers the experiences customers' value along with sustainable profits and growth for the company.
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Top Ways to Grow Your Small Business
12-19-2007 - Kim T. Gordon, Small Business Expert |
| National Marketing Federation Inc. - Over the past 27 years as an author, marketing expert, media spokesperson and speaker, Gordon's work has helped millions of small business owners increase their success. In 1991 her firm, National Marketing Federation Inc., was among the first to pioneer coaching by telephone to entrepreneurs nationwide, bringing the same high-level marketing consultation that was once available only to big-business clients, to small and medium-size businesses across the US. She is the author of four books including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business, and Big Marketing Ideas for Small Budgets: A Step-by-step Guide to Growing Your Business, a new e-book for small-business owners. Between three million and fifteen million small-business owners read her magazine and online columns each month. |
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Automatically Turn Your RSS Feed Into An HTML Newsletter
12-19-2007 - Matt Browne, Co-Founder |
| Integral Impressions - Prior to starting Integral Impressions, Matt Browne had a decade of experience in information technology and over 7 years of dedicated study to online marketing, conversion rates, and behavioral analytics. Browne is widely recognized by his peers as an innovator having published research & editorials in MarketingSherpa, Marketing Experiments, Inman News, and Z-News.
Matt will discuss the launch of Integral Impressions latest product, Nourish - which converts any RSS feed into an automated email newsletter. |
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How Cell Phones Will Impact Search Engine Advertising: An Overview of Local Mobile Search
12-12-2007 - Greg Sterling, Founding Principal |
| Sterling Market Intelligence - Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet’s impact on local consumer and advertiser behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service from Opus Research.
Before Sterling Market Intelligence, Sterling ran The Kelsey Group’s Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce “Working the Web,” a national television show dedicated to e-business and the Internet. Before TechTV he was a founding editor and executive producer at AllBusiness.com. And prior to joining AllBusiness, Sterling was a practicing attorney in San Francisco. |
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Top Website Design Tips from a Usability Propective
12-05-2007 - Thanh Nguyen, Usability Manager |
| BusinessOnLine - Thanh is an HFI (Human Factors International - the usability standards governing body) certified expert in the field of human-computer interaction. Thanh's background is in cognitive and computer science and she is a Web 2.0 expert, familiar with AJAX, RIA's, and social networking. Her knowledge of usability best practices and technical innovation are complemented by her specialization in SEO. This allows her to tie business results into usability practices, essentially creating a unique form of SEO-driven usability. |
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How to Prevent Spam from Negatively Impacting Your Brand
11-28-2007 - Peter Mackeonis, Executive Director |
| SPAMFRIT - Your company name and it's brands are its most important assets, and if your brands are household names, they are undoubtedly being used and abused by spammers without your knowledge. Prior to conceiving SpamFrit.org, the Spam-Free Initiative in 2007, Peter enjoyed twelve years of creating and licensing website content, including one of the first profitable fee-based personalized daily newsletters. SpamFrit.org was conceived out of Peter's personal frustration from receiving over 300 pieces of unsolicited email a day. |
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Educational Training on Search Engine Marketing
11-14-2007 - Jeffrey Pruitt, President |
| Search Engine Marketing Professional Organizations (SEMPO) - In addition to serving as SEMPO's Presdient, Jeffrey is iCrossing's Executive Vice President, Search. He focuses on strategic relationships, including those with leading search engines, technology partners, advertising agencies, and Fortune 500 accounts. In addition, Jeffrey provides leadership to all of iCrossing's business groups to ensure high quality service and delivery to their valued customer base. |
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Educational Training on Search Engine Marketing
11-14-2007 - Fionn Downhill, Institute Board Member |
| Search Engine Marketing Professional Organizations (SEMPO) - In addition to her involvement with SEMPO, Fionnuala (Fionn) Downhill is the Chief Executive Officer and President of Elixir Systems. Established in February 2003 they are a boutique agency which provides a customized approach for individual clients. They are experts in the field of organic search engine optimization (SEO). They provide customized online marketing plans using organic SEO, paid advertising, and online public relations. They have developed their own proprietary software to track ROI and reduce CPA. She believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. |
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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
11-14-2007 - Mike Moran, Distinguished Engineer and Product Manager |
| IBM - RSS Ray will speak with Mike Moran of IBM regarding the release of his upcoming book, Do It Wrong Quickly. Mike is an expert in search marketing, search technology, publishing, Web personalization and Web metrics. He has authored many books and his latest hits the target with online marketing. Mike suggests to “Do It Wrong Quickly”, get your search advertisement out there and then listen to what customers have to say and respond quickly. Mike will share how smart you can look by following the steps outlined in his latest book. |
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Are Networking Clubs and Lead Exchange Groups Dead In the Internet Era?
11-07-2007 - Danielle Hampson, Founder |
| The Art of Networking (T.A.N.) - Danielle Hampson founded The Art of Networking (T.A.N.), a business networking organization that offers a forum for business people with different backgrounds and expertise to start the process of developing and building relationships.
She conducts seminars and workshops on the art of networking - because true networking IS an art - teaching business people the true meaning and the value of "Networking Done the Right Way!" |
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Using Social Media for Public Relations Success
10-31-2007 - Rohit Bhargava, Vice President, Interactive Marketing |
| Ogilvy - Ogilvy - Rohit Bhargava leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. He is a frequent speaker at industry events and is a specialist in combining "traditional" interactive marketing efforts with innovative social media marketing strategy to help clients succeed in the new media landscape. He authors the popular marketing blog Influential Marketing and recently signed a deal to publish his first marketing book with McGraw-Hill. |
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Analytical Modeling To Maximize Content Targeted Advertising Results
10-24-2007 - Bryan Minor, Ph.D., CEO & President |
| ScienceOps ~ AdMetrica - Since 1998 Bryan has developed innovative analytical ways to get the most out of Internet advertising. He started as an advertiser on Goto.com and his analytical tools have kept pace with the development of Internet advertising technologies and offerings closely since. With a team of highly skilled Ph.D. researchers Bryan’s company ScienceOps creates world class algorithm solutions for Internet advertising networks. Putting ScienceOps analytics to work on their own Internet advertising challenges with AdMetrica was a natural next step. AdMetrica is a service that optimizes keywords lists for Content Targeted Advertising (CTA) campaigns. Without optimization, many advertisers view CTA as too complicated to use successfully. With patent pending AdMetrica optimization, CTA campaigns result in marked increases in traffic and sales for the advertiser and make CTA an essential for any Internet advertiser. |
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Non Intrusive Website Testing and Optimization
10-10-2007 - Eric Hansen, President |
| SiteSpect - Eric Hansen is the president of SiteSpect, a leading provider of non-intrusive web site testing and optimization solutions. SiteSpect helps marketers quickly optimize website effectiveness by testing variations of landing pages, descriptions, different offers, photos, navigation elements, search results and other various creative approaches. SiteSpect also uses behavioral targeting to optimize site for the target audience with the most effective ways to increase conversion rates. SiteSpect helps to increase profitability by allowing marketers to fine tune every aspect of their Web site. |
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Foundations for eCommerce Sales Success
10-05-2007 - Jason Billingsley, VP of Marketing |
| Elastic Path - Jason Billingsley is the Vice President of Marketing of Elastic Path, an eCommerce platform designed to maximize sales with minimal time and effort. Elastic path was designed with fast, easy integration, and eCommerce case studies in mind. Jason also maintains Elastic Paths blog where he shares a wealth of information on topics like social media marketing and other eCommerce tips for businesses. |
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Core Best Practices for Search Engine Optimization
10-05-2007 - Dean DeBiase, Chairman and CEO |
| Fathom Online - Dean DeBiase is the Chairman and CEO of Fathom Online, a pioneer and leader in search engine marketing. He has built leading consumer and business services companies, and operated global subsidiaries of Fortune 500 corporations in advertising, media, entertainment and Internet industries. Focused on strategic and profitable growth, he has led private and public companies through various operating stages, including growth expansion, M&A, and IPOs. He is also a co-author of the best-selling book, The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. |
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Customer Experience as Part of Website Design
10-05-2007 - Evan Gerber, Senior User Experience Consultant |
| Molecular - Evan Gerber is a Senior User Experience Consultant at Molecular, an internet consulting firm, where he focuses on content management systems, information architecture, and usability. Evan has created innovative solutions to unique business problems for over five years for companies such as Parametric Technology Corporation, Gillette, Inverness Medical and John Hancock. |
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Payment Solutions for International Sellers
10-05-2007 - Rich Brower, Business Development Manager |
| Global Collect - Rich Brower is a business development professional that enjoys a challenge. He is experienced in the US domestic market as well as international environments with a broad functional experience covering everything from purchasing to sales. He has worked with companies of all sizes, small business firms to Fortune 50 companies, using management skills to achieve efficient effectiveness. At Global Collect he identifies new customers (Internationally focused companies with eCommerce sales), determines customer’s needs, informs customers of Global Collect’s services, manages customers through live transactions as well as manages the account afterwards. |
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Mobile Marketing for Advertisers, Publishers, and Media Companies
09-26-2007 - Brian Hecht, CEO |
| Kikucall - Brian Hecht is a proven new-media entrepreneur with years of experience launching and managing media and marketing properties. He is currently the CEO of Kikucall, Inc., a premier mobile services company helping brands, agencies, and media companies reach consumers through unique wireless promotions. From 1996 until 2002, he was the CEO of enews, inc., the leading Internet-based magazine subscription agent. In 2001, Brian engineered the sale of the company to Barnes & Noble. Prior to running enews, Brian was on the launch team of Tripod, a pioneering Internet company that introduced the concept of allowing users to build and maintain their own homepages. Brian has also worked in traditional media, and has held positions at The New Republic magazine, ABC News, and NBC News in London.
Brian holds a degree from Harvard and currently serves on the Board of Harvard Magazine.
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How Nationwide Marketers May Benefit From Local Search
09-26-2007 - Kevin Gold, Managing Partner and Co-founder |
| Enhanced Concepts, Inc - Enhanced Concepts, Inc - Kevin Gold, in addition to being the Managing Partner and Co-founder of Enhanced Concepts, Inc, is also the author of FroogleMaximizerTM. It is the first comprehensive e-book on how to maximize your sales results from Google's Product Search Engine, Froogle. Kevin has extensive experience and proven expertise in marketing, corporate strategy, professional sales and business consulting with companies ranging from Fortune 1000 to small, privately-held and venture-funded start-ups. He earned an MBA in Marketing from Xavier University and graduated Summa Cum Laude as an Honors Scholar from a private college. |
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Media Merchandising
09-19-2007 - Tom Wilde, CEO |
| EveryZing - Tom Wilde is the CEO of EveryZing, the leading provider of media merchandising solutions. Prior to EveryZing Tom held senior operating roles managing Terra Lycos' global search & publishing divisions. He then moved on to become the Senior Vice President and General Manager of the Consumer Division at NameMedia, and Senior Vice President and General Manager of MIVA Inc.'s North American division, where he was responsible for MIVA's U.S. online advertising network and the company's consumer business. Tom has also served on the IAB Search Engine Committee and holds an MBA from the Wharton School at the University of Pennsylvania. |
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Focusing on Multivariable Optimization
09-19-2007 - Mark Wachen, CEO |
| Optimost - Prior to Optimost, Wachen worked for seven years at Sony, as the CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Under his management, InfoBeat grew from 2 million to 8 million subscribers, and was later sold to Euniverse. Prior to Indimi, Wachen was Vice President of Online Ventures for Sony Music, where he oversaw many online initiatives, including Sony Music's investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Website in 1994. Wachen graduated summa cum laude from Dartmouth College and has an MBA from Harvard Business School. |
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Maximizing Profits Across Multiple e-Commerce Channels
09-12-2007 - Scot Wingo, President and CEO |
| Channel Advisor - As President and CEO of ChannelAdvisor, Scot Wingo leads the company in its mission to provide retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels. Prior to launching ChannelAdvisor, Scot played a role as the General Manager of GoTo Auctions, CEO and co-founder of AuctionRover.com (acquired by GoTo.com) and CEO and co-founder of Stingray Software (acquired by RogueWave).
Scot received a Bachelor of Computer Science degree from the University of South Carolina and Masters in Computer Science degree from North Carolina State University. Scot has received numerous awards including Ernst and Young’s Entrepreneur of the Year and Triangle Business Journal’s 40 under 40.
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Retargeting Your Ad Spend
09-12-2007 - Chad Little, Founder and Chief Retriever |
| FetchBack - Having founded three previous successful companies and having raised over $37 million dollars in venture capital, Chad Little was keen to the fact that most of the traffic to any website was never converted into customers. He founded FetchBack, a “retargeting company” to help other companies overcome this issue by delivering ads to visitors using a vast network even after they have left the company’s website. |
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Managing Technology Innovations for Profitable Marketing Results
09-05-2007 - Jim Sterne, CEO |
| Target Marketing - Prior to Jim Sterne’s amazing career on the Internet, he spent 20 years selling and marketing technical products. When the Internet first went public in 1993, Jim was the first one there. In 1994 he launched the world’s first “Marketing on the Internet” seminar series. Jim has always been at the forefront of advertising, marketing, sales and customer service on the Internet, with over a half dozen books published in 10 different languages. These days Jim stays active speaking at conferences and universities all around the world including Stanford, Oxford and MIT. He is also the founding President of the Web Analytics Association, panelist of the CustomerThink Advisory Council, and member of the IEEE Computer Society. |
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Online Marketing Tips for Small Business from Duct Tape Marketing
09-05-2007 - John Jantsch, CEO |
| Duct Tape Marketing - John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real world, proven small business marketing ideas and strategies. He is the author of Duct Tape Marketing and his blog was chosen as a Forbes favorite for small business and marketing. The Harvard Business School featured his blog as a marketing site, and it was chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
You can catch John’s "Hype" column found monthly in Entrepreneur magazine along with his podcast on Entrepreneur.com or see him at one of his many workshops.
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Search Engine Optimization
08-29-2007 - Rand Fishkin, CEO |
| SEOmoz - With a company called Marketlink International Rand got his first taste of the Internet writing batch files. He then went on to college attending The University of Washington. After college Rand started a web development company. As the Internet grew so did his company. Today SEOmoz, Rand's company, has evolved into a leader in the SEO community. In addition to the company you can see Rand speaking at conferences in North America and Europe. |
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Security on the Internet
08-29-2007 - Ken Leonard, CEO |
| ScanAlert - Over the past three decades Ken Leonard has successfully creates several technology companies. Some of those companies include: Video Graphics Corporation, Spectrum Electronics, AEA, and MeetChina.com. In 1995, Ken launched TABNet, a web-hosting company that grew to more than 150 employees and 100,000 customers before NTT/Verio acquired it in 1998. He currently serves on the boards of directors of Meet World Trade, GameWorld Technologies, D-achieve, PeerPC and OnMap. He also serves on the advisory board of Global Internet Ventures, an international venture capital investment fund, and is a member of the Information Systems Security Association. Ken studied medicine at the University of Vienna, Austria, and radio astronomy at the University of Florida. |
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The Future of Online Advertising and Marketing
08-22-2007 - Chris Raniere, President and CEO |
| Revcube - Chris Raniere is the President and CEO of Revcube an automated, real-time, cross-channel optimization, online marketing company. Prior to Revcube, Chris co-founded and served as COO for Fathom Online, an early leader in search marketing. Prior to that, he co-founded and served as VP of Business Development for GlobalStreams. As a VP at Ask Jeeves, Inc., Chris launched the Text Ad Network that utilized an open market concept for online advertising purchase within keyword markets. As part of the executive management team at his original start-up, Cybernautics, Chris was integral in the sale of the organization to USWeb. Educated at Vanderbilt University and the London School of Economics, Chris holds degrees in both Engineering and Economics. |
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Product Sourcing for Online Wholesalers
08-15-2007 - Jeremy Hanks, Chief Executive Officer / Cofounder |
| Doba - Jeremy Hanks is the cofounder and CEO of Doba, one of the largest online wholesalers. Prior to cofounding Doba, Jeremy spearheaded the development of numerous businesses in the supply chain, wholesale distribution, and retail industries. He founded GearTrade.com, an online marketplace for used and distressed inventory, where he was the company's President and CEO. Through his current and previous business ventures, Jeremy has become a supply chain, product sourcing, ecommerce, and online auction expert. Jeremy is the coauthor of eBay Inventory the Smart Way and of Drop Shipping for Dummies. He holds a Bachelor of Science degree in Business Management from Brigham Young University. |
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Improving Website Conversions and Customer Retention
08-15-2007 - Jack Aaronson, Chief Executive Officer |
| The Aaronson Group - Jack Aaronson is the CEO of The Aaronson Group. The Aaronson Group focuses on customer retention and loyalty for both single and multi-channel companies. As an expert in the industry, Jack has keynoted conferences, and has been hired to consult CEO’s around the world on such topics as Personalization, Email Marketing Strategies, Multi-Channel Marketing, eCRM, and "The Unconscious Consumer", from his forthcoming book. |
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Case Study: Succesful Online Retailers with Gotham City Online
08-08-2007 - Jonathan Garris, CEO |
| Gotham City Online - Jonathan Garriss is the CEO of Gotham City Online, New York City’s largest online shoe retailer. Garris is an expert in online retailing and has the awards to prove it. With the 2004 Philanthropic Company of the Year award and the 2006 Custom Rated “Best of the Best” Online Retailer award, it’s no wonder why Garriss sells a pair of shoes every 90 seconds. |
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Target Marketing on Social Media Networks
08-08-2007 - Andrew Monfried, President and Founder |
| Lotame - Andrew Monfried is the President and founder of Lotame. Founded in 2006, Lotame helps publishers market themselves on social media networks using their online ad targeting software Crowd Control. Prior to launching Lotame, Andrew was an executive with the AOL-owned Advertising.com, the leading third-party Internet ad network. |
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Web Analytics for eCommerce Sellers
08-01-2007 - Geoff Galat, Vice President, Marketing & Product Strategy |
| Tealeaf - Geoff Galat is the Vice President of Marketing and Product Strategy for Tealeaf Technology Inc. With over 18 years of technology marketing experience, Geoff has been an essential component in the success and growth of Tealeaf. Tealeaf’s growing suite of state-of-the-art web analytics products are currently in use by over 50 Fortune-class companies including four of the five largest banks as well as one third of all online retailers generating more than $100M in annual sales. |
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Search Marketing for Online Retailers
08-01-2007 - Alan Rimm-Kaufman, President and CTO |
| Rimm-Kaufman Group - Alan Rimm-Kaufman is the President and CTO of the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. He is also the writer of the internet retailing column for Catalog Success. Prior to founding the firm, Alan was the vice president of marketing for Crutchfield Corporation. During his five years at Crutchfield, company revenues grew 48%, reaching $192 million in 2002. Internet revenues grew over 450%, reaching $80 million in '02. Mr. Rimm-Kaufman holds a doctorate degree in operations research with a focus on applied statistics from MIT's Sloan School of Management, and a BS degree with high honors in applied mathematics from Yale University. |
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Get More Opportunities when Selling to the Government
07-25-2007 - Indy Freeman, President and CEO |
| TeknoLogix - Indy Freeman is the president and CEO of TeknoLogix, a firm specializing in crafting high quality proposals targeted at both businesses and government agencies. She has over 19 years of leadership experience and 9 years of experience working specifically with proposal consulting. In her career, Ms. Freeman has participated in multibillion-dollar competitive bids for business-to-business and business-to-government procurements. |
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Shipping Solutions for Online Sellers
07-25-2007 - Harry Whitehouse, CEO |
| Endicia - Harry Whitehouse is the CEO and lead software architect for Endicia and Envelope Manager Software. With a Ph.D. from Stanford University, 35 years of industry experience, and several patents to his name, Mr. Whitehouse’s skills are often sought after by the U.S. Postal Service and many other government agencies. The programs Harry has created allow his customers to print postage online, integrate mailings, and more. |
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The New Rules You Need to Know for Success
07-18-2007 - David Meerman Scott, Author |
| Web Ink Now - David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is the author of the bestselling book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. |
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Podcasting and New Media: What You Need to Know to be Successful
06-27-2007 - Brent Spore, Founder |
| Podcamp AZ - Brent Spore is founder and Creative Director of Synergy, a graphic design & media production firm. Brent also recently launched the Creation Shop (TCS) specializing in social media development and consulting for small to medium sized businesses. While blogging about recent discoveries, he was introduced to the idea of PodCamp. TCS being focused on social and new media, it was just a great fit and so PodCamp AZ was born. |
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Online Business Products to Increase Your Profits
06-27-2007 - David Steel, Founder |
| Zoovy - David Steel is a founding partner of Zoovy.com a San Diego-based software developer that pioneered automated ecommerce site technology allowing merchants to easily build and maintain an online store, market their products online and provide a safe and secure checkout. Mr. Steel held the position of CEO from it’s inception in January of 2000 until February of 2007. Compaq and Novell have both formally recognized Mr. Steel as an industry leader and visionary with a proven ability to use information technology to create positive change throughout the workplace and community. |
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Successful Marketing Strategies for eCommerce & the Automotive Industry
06-20-2007 - Brian Santor & Jeff Frimmersdorf, Co-Founders |
| DealerWeek.com - Brian Santor and Jeff Frimmersdorf both founded DealerWeek.com, providing comprehensive training, products and consulting resources for dealers that specifically focuses on the challenges of succeeding in today’s online environment. Prior to that, Brian was manager of dealer education, marketing and analysis for the eBay Motors' sales and services team. Jeff's experience in internet product development and marketing comes from nearly 7 years of employment with eBay.com in various roles such as Sr. Product Development & Marketing Manager, to Senior Manager of the eBay Motors' Community.
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Spotting Consumer Trends and Driving Consumer Trends: How to Get Results
06-20-2007 - Richard Laermer, CEO |
| RLM pr - A frequently-quoted authority on media culture and hype, Richard Laermer is a former magazine and newspaper journalist, the author of five bestselling books including Punk Marketing, and co-host of TLC’s Taking Care of Business. Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. Over the past decade, RLM has gotten results for its clients by capitalizing on current and emerging trends. |
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Building Effective Websites that Convert Visitors to Buyers
06-13-2007 - Bryan Eisenberg, Chairman |
| Web Analytics Association - Bryan Eisenberg is one of the founders and Chairman of the Web Analytics Association and author of “Waiting For Your Cat to Bark” and “Call to Action”. He is recognized worldwide as a leading expert on online marketing and marketing analytics. Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. |
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Best Practices for Selling on eBay
06-13-2007 - Jonathan Garriss, Executive Director |
| PeSA (Professional eBay Sellers Alliance) - |
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Best Practices for eMarketing Success
06-06-2007 - Robert Fleming, President, CEO |
| eMarketing Association - Robert Fleming is president and CEO of the e-Marketing Association (eMA). He guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications.
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Why Some Online Businesses Thrive and Others Fail
06-06-2007 - Jen Cano, Marketing VP |
| HammerTap - Jen Cano is VP of Marketing for HammerTap market research. She has spent the last several years studying and interviewing online businesses to identify patterns for what makes them fail while others thrive. Jen is recognized as a top authority on eBay market research and acts as contributing editor for eBay Radio. |
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05-30-2007 - Joe Chung, Co-Founder, CEO |
| Allurent - Joe Chung is Co-founder and CEO of Allurent, producer of ecommerce products transforming the online shopping experience from a dull and often frustrating task to an entertaining and rewarding one leading to increased customer loyalty, significantly higher conversion rates, greater customer satisfaction and higher retailer profits. Joe’s experience and expertise in technology strategy, product development and software engineering has helped prior companies’ revenues exceed $160 million. |
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Award Winning Websites and the Web Marketing Association
05-23-2007 - William Rice, President and Founder |
| Web Marketing Association - William Rice is President of the Web Marketing Association and a founder of the annual WebAward competition honoring excellence in corporate web sites. Through the course of his career he has been responsible for corporate and product marketing, public relations, investor relations, branding, product development, and e-commerce strategy. Mr. Rice’s outstanding work in the public relations field has earned him many awards, including WebAwards, PRSA’s Silver Anvil and IABC’s Gold Quill awards.
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Social Media Marketing Best Practice Tips
05-23-2007 - Chris Heuer, Founder |
| Social Media Club - Chris Heuer has over 12 years of entrepreneurial internet experience and over 16 years of marketing experience. In early 2006 he formed BrainJams to organize resources and best practices in the “unconference” movement. This effort resulted in the creation of the Social Media Club, bringing diverse groups of people together to share their understanding of best practices in social media. |
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Generating Results with Automated Emails, Autoresponders and More
05-16-2007 - Tom Kulzer, Founder and CEO |
| AWeber Communications - AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. |
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Online Market World
05-16-2007 - Ralf VonSosen, Vice President, Marketing |
| Infopia - Ralf VonSosen is the Vice President of Marketing for Infopia, a leader in on-demand eCommerce solutions. Ralf is responsible for driving Infopia’s global strategy of enabling businesses to execute the online inventory-to-cash cycle. He brings with him a track record of identifying and leveraging growth opportunities through new market segments, product developments and partnerships.
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Managing Customer Relationships Online
05-02-2007 - Patricia B. Seybold, Founder, CEO and Author |
| Patricia Seybold Group - Patricia Seybold is an internationally acclaimed best-selling author. She is also a consultant, with over 28 years of experience, to customer-centric executives in technology-aggressive businesses across many industries.
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Online Market World
05-02-2007 - Lisa Morgan, Senior Vice President of Programs and Education |
| Online Market World - Lisa Morgan is Senior Vice President of Programs and Education at Online Market World. She oversees event content, speaker programs, and business development. Lisa has become a recognized author, journalist, speaker, industry awards judge and executive advisor who has helped vendors, service providers, associations, and event producers shape the direction of emerging trends and technologies. |
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Email Marketing
04-25-2007 - Eric Groves, Senior Vice President, Sales and Business Development |
| Constant Contact - Eric has been at Constant Contact since January 2001. Eric has more than 16 years of senior level experience in sales, business development, marketing, and Internet strategy. Prior to Constant Contact, Eric held senior positions with AltaVista, iAtlas, InfoUSA, MFS Communications, SBC Communications, and Citigroup. |
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Effective Public Relations Tactics to Reach US Latinos
04-18-2007 - Christine Clavijo-Kish, Co-Founder, CEO |
| LatinClips - Christine is CEO of LatinClips, the nation’s leading Hispanic news monitoring and analysis company. She is also a founding partner of Hispanic PR Wire and co-publisher of the Hispanic PR Monitor- the nation’s only trade e-newsletter dedicated to the Hispanic marketing and PR industry. |
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Using Live Chat to Convert Website Visitors to Customers
04-11-2007 - Michael Bailey, President/CTO |
| MobaSoft - Michael Bailey is the creator of MobaTalk, a multimedia comment system which allows you to send and receive blog comments in the form of audio, video, and text. |
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Measurable Results with Multivariable Testing
04-04-2007 - Seth Rosenblatt, VP of Marketing and Business Development |
| Optimost - Optimost revolutionized online testing in 2001 with the first on-demand multivariable testing platform. Since then they have remained the leading provider of testing solutions by focusing on providing the most advanced multivariable testing technology available. |
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Understanding Customers Using Web Analytics
03-28-2007 - John Squire, Senior Vice President, Product Strategy & General Manager, Marketing Services |
| Coremetrics - Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. |
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Use Electronic Marketing to Increase Profits and Decrease Costs
03-21-2007 - Alex Mandossian, Consultant |
| Alex Mandossian - Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing. |
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The Hottest Trends in 2007 Search Engine Marketing
03-07-2007 - Rebecca Lieb, Editor-in-Chief |
| The ClickZ Network - Rebecca Lieb, the editor-in-chief of the ClickZ Network has written for prestigious publications including The New York Times and The Wall Street Journal. She has also held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale. |
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How Local Businesses Can Effectively Advertise on Search Engines
02-28-2007 - Aaron Wall, Author |
| SEO Book - Aaron Wall, an aggressive and creative viral marketer who thinks of the Web in terms of how ideas spread, is a leading figure in Search Engine Marketing and SEO. Aaron literally wrote the book on search engine optimization: SEO Book. SEO Book is quite possibly the most authoritative work on SEO strategies and practices currently available. |
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Making Mobile Marketing Work. Connecting with the Wireless Consumer
02-21-2007 - Nick Desai, Founder and Chairman |
| Juice Wireless - Nick Desai is the Co-Founder and Chairman of the Board of Juice Wireless. He co-invented Juice’s flagship, award-winning mobile social media product -- JuiceCaster.
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How Social Media Impacts Search Engine Marketing
02-14-2007 - Lee Odden, CEO |
| TopRank Online Marketing - Lee Odden is the CEO of TopRank Online Marketing, an agency that integrates natural search optimization with social media marketing and new media public relations to help clients increase sales and brand visibility online. |
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Using Articles to Increase Rankings, Linking and Sales
02-07-2007 - Bonnie Jo Davis, Virtual Assistant |
| Articles that Sell - Bonnie Jo Davis is a Virtual Assistant specializing in professional speaker, consultant and coach support. She is an experienced article marketer both in print and on-line for over eleven years. |
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Tips for Audio and Video with Online Marketing
01-31-2007 - Rick Raddatz, CEO |
| Xiosoft Inc. - Microsoft veteran Rick Raddatz is the founder and CEO of Xiosoft. Join us on January the 31st to learn all about adding audio and video elements to your website to increase sales. |
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The Keys to Effective Ad Copy that Sells
01-24-2007 - David Garfinkel, President |
| Overnight Marketing - David Garfinkel is a veteran marketer with 20-plus years experience under his belt. As Principal of David Garfinkel, LLC in San Francisco, he has helped people in over 100 industries make millions of dollars for their businesses with his copy, strategic marketing advice, and by teaching them how to write their own copy. |
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The Critical Elements of Effective Search Engine Advertising
01-17-2007 - Aaron Rosenthal, Director of Channels |
| MEC Labs - Aaron Rosenthal is a Senior Analyst with MEC Labs, specializing in search engine marketing research. He is on the forefront of natural search engine optimization research and is constantly experimenting with Yahoo, Google and MSN's search engines. |
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