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Learn about RSS

Learn about RSS

RSS is short for Really Simple Syndication or Rich Site Summary and its popularity is exploding due to its benefits for marketers and consumers. In fact, people are embracing the use of RSS at a rate historically surpassed only by their adoption of the World Wide Web.

RSS allows consumers to "subscribe" anonymously to feeds they are interested in, without receiving SPAM or filtering from ISP's or other software. Using an RSS Reader to access, view, hear and organize Feeds, users instantaneously receive directly from marketers and others authorized Feeds into to their desktop, mobile or hand-held device. Readers are built into Google, MSN, Yahoo, Firefox, the upcoming release of the new Internet Explorer and virtually every other current or planned browser. Get RSS Ray's comprehensive list of free or paid readers and enterprise level aggregators by  clicking here.

RSS is the technology behind blogging, podcasting, videocasting and news Feeds and is becoming a crucial communication channel for most marketers.

Marketers can learn how to create RSS feeds here.

Why Consumers Like RSS

Consumers like to control their online experience. This means they like to access information when they want it, in the format best suited to their individual desires.

RSS allows consumers better control of the communication process while protecting personal identity and avoiding Phishing and SPAM. Unwanted messages are a thing of the past with RSS.

RSS allows consumers to pull information from websites via RSS Feeds using an RSS Reader-eliminating the hassles associated with having to visit a variety of websites with regularity for information updates. RSS allows consumers the ability to customize the information they receive so they get what they want from whom they want.

Personal identities are protected for subscribers of RSS Feeds as no email addresses or identifying information is necessary to receive Feeds. With a simple click of a mouse, RSS Feeds are instantly added or deleted by the user in complete anonymity. Users get the relevant information they desire or simply click a mouse to remove the Feed.

RSS Feeds can integrate into software programs such as Outlook, web portals, aggregators and other organizers for user convenience.

RSS allows access to web based content through Feeds in a variety of formats-all designed for consumer convenience plus flexibility.

If you'd like to learn more about how RSS benefits consumers, email your question to RSS Ray by clicking here.

Why Marketers Like RSS

RSS provides the edge marketers need for competitive advantage in today's business world: targeting, personalization, measurability and great ROI.

Here's RSS Ray's Really Righteous Marketing Reasons to use RSS:

• Your customers demand web-based content and RSS is the technology of choice for web content delivery. Traditional marketing channels are rapidly losing audience as consumers increasingly turn to web-based content for informational, shopping and social purposes. RSS is clearly the web-based content delivery channel of choice to consumers and is the technology behind blogging, podcasting, the iPod, videocasting, news Feeds and much more.

• RSS is the best online tool for marketers to use to gather competitive intelligence in an efficient, timely, effective manner.

• RSS ensures virtually 100% content deliverability as it is not subject to the problems associated with email delivery like filtering by ISP or software programs.

• Marketers love demographics and the demographics associated with RSS are a marketers delight. As RSS adoption amongst consumers is growing at virtually unprecedented rates, you can get the most current RSS user demographic information by emailing RSS Ray.

• RSS provides brand protection because fraudulent messages are virtually impossible to send in your name.

• RSS allows for message segmentation and targeting based upon individual subscribers preferences and behavior patterns, allowing you to deliver messages relevant to your audience. RSS allows you to personalize your feeds by individual user.

• RSS impacts can be fully measured, providing marketers the metric information crucial to marketing success.

• RSS improves search engine marketing results. You are able to list your Feeds in a variety of search engines and directories that do not index sites without Feeds. RSS also allows your content to be displayed on other web media, further increasing the reach of your marketing efforts.

• RSS allows for regular content updates to your web site which greatly assists in high search engine rankings.

• RSS enables you to monetize your content through advertising or subscriptions.

More about RSS

Here are some things you can do to learn more about RSS:

• Read the other sections of RSS Ray's web site. Some of the information Ray provides include  getting started with RSS, the web's most comprehensive free listing of  RSS Feed directories and search engines, a complete  "toolkit" for marketers using RSS, the web's most \ comprehensive free listing of RSS advertising networks  and a list of RSS marketing consultants.

• Listen to previous "Online Marketing with RSS Ray" radio shows about RSS. You can access them by  clicking here. Subscribe to our blog.

• Listen to the "Online Marketing with RSS Ray" show each week on  wsRadio.com, the world-wide leader in internet talk. Click here if you'd like the podcast version of the show to come automatically to you.

• RSS Ray and his team of associates offer complete online marketing services for businesses with a specialization in blogging, podcasting, videocasting, and RSS marketing. Ray helps you improve you revenues, profits and customer loyalties. To arrange a free consultation with Ray, click here.