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Make a Videocast Now

Make a Videocast Now

Videocasting as an accepted form of internet marketing has blossomed largely in the past year due to its incredible ability to garner attention cheaply and efficiently. A simple search through any of the videocasting search engines and directories featured on this site reveals hundreds of companies who are beginning to embrace this new phenomenon. While these front runners are already up and running, most of their competitors are being left in the dust without any clue about using videocasts to their advantage.

If your company has not yet started to embrace videocasting then now is the time to start. RSS Ray has compiled the web’s most comprehensive lists of all of the tools, software, consultants and promotional venues you will need to get your videocast distributed online.

Starting a videocast is not an easy endeavor, but it is worthwhile. Follow these steps and find the tools that will work for you and you’ll be up and filming in no time.

Creating your Video

The first essential step in getting your videocast off the ground is actually making the video. To do this, you’re going to need a camera and some video editing software.

To start off choose the video camera you are most comfortable with. As long as you can upload your video on to the computer, whatever camera you have should work fine. You can always get something more advanced and higher quality later as you become more experienced with videocasting. Once you have your camera you can start shooting your video as soon as you want. Once you have shot your video upload it onto your computer using the software and cables that should have come with your video camera.

At this point, you will be using a number of different programs to prepare your video and create a videocast. Some more advanced programs have capabilities to perform all these functions with one program. You will want to check out our list of videocasting tools and software to find what works best for you.

After uploading the video on your computer you will want to decide if you want to do a streaming video or a downloadable video. By doing a streaming video you allow people to view your video without having to completely download it. Most people prefer streaming video however it sometimes leads to interruptions in the video if the hosting server is under strain.

Now you will need to encode your video in one of several formats including MPEG4. This compresses the file and prepares it for use in many media players. To find a video encoder click here for our full list.

Next you will need some video editing software. This is important for really making your video sparkle. Here you can add sound effects, graphics, and fix any problems you might have had during filming. Check out our videocasting toolbox for a list of the top video editing software.

Publishing your Video

Now that your video has been spiffed up and is ready for the world to see, you just have a few more steps before your first podcast can be viewed.

In order for people to download your video, you will need to find a host who can handle the bandwidth your video will be using. When looking for a host, make sure that they have enough bandwidth to handle your video and also are familiar with hosting videocasts. To see RSS Ray’s list of videocast hosting sites click here. Also you might consider sights like Google Video and YouTube who will host and display your videos for free on their sites.

Finally, your last step in distributing your videocast to the world is creating a RSS feed. Some hosts will do this automatically but if yours does not, check out the videocast toolbox for free software that will make a feed for you.

After you have published that RSS feed, you’re done! Your new video is ready to take the world by storm. Be sure to promote your videos on your websites, in your emails, on videocasting directories and search engines, and anywhere else you can. This will make sure that your new creation will be as successful as possible.

If you think you might want help getting your videocast going, check out our list of videocasting consultants to find someone that will work with you.

What to Videocast About

Deciding on the material that you want to provide to your videocast audience can be a difficult job. For your videocast to be a success, you want to provide something that is relevant to your field, and also something that catches viewers’ attention and makes them interested in what you want to show them. Here are RSS Ray’s favorite ways to use podcasts in business.

• Interviews: Interview your employees and industry experts.

• Speeches and Lectures: Show the world what your CEO is saying.

• Demonstrate Products: Video clips are a great way to show your products in action.

• Provide Tutorials: Teach customers how to use your products with more then just words.

• Provide Information: Give viewers the latest information about what’s going on in the industry.

• Create Testimonials: Film your customers praise and place it on your site.

• Viral Marketing: Create funny clips with your logo and watch them spread throughout the web.