Business Podcasting Consultants

Podcasting as a channel for marketers is still relatively new and RSS Ray advises you to exercise caution when selecting a company to help integrate podcasting into your marketing mix.

Ray has listed unique factors for consideration when selecting a consultant, marketing agency, or other company to help you with podcasting:

Experience in e-marketing: Podcasting is a content delivery channel which is very effective in business applications. It's important to select a company with professional training and certifications in e-marketing (look for the certified eMarketing designation by Universities and the eMarketing Association).

Your podcast must be found, read and its effectiveness measured for maximum results: Hire a company that understands search engine marketing, visitor conversions and web analytics. These three elements are crucial to online marketing success as a whole, and all apply to success with podcasts.

Strategy, tactics, implementation, measurement: Anyone can show you how to start a podcast; it's what you do with your podcast that makes the difference. Your podcasting consultant should focus on your podcasting strategies and objectives while making sure they integrate with other parts of your marketing mix. Consultants should have a variety of tactics to support the strategy as well as accomplish your objectives. Their assistance in implementation, both initially and on-going, is crucial. Every business action of consequence should be measured at regular intervals, with the goal being to develop actionable analysis to guide your efforts with podcasting.

Memberships in professional associations and attendance at leading industry trade shows and events: Everything about online marketing is new and rapidly changing and the podcast "space" is no exception. Active participation in trade associations reflects a firm's commitment to their industry and its professional practices. Trade shows are great learning opportunities and provide exposure to thought leaders within the podcast space. Great firms are strong in both these areas.

Look for a firm that seeks first to understand your company and it's objectives before offering solutions/products or services: Your business is unique and a great marketer will seek first to understand your business. If they feel they can help your business, they will then move on to discussing solutions, implementation, costs, etc. Be aware of those firms that spend little time learning about you and your business.

Business Podcasting Consultants