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		<title>Right on Target? Social Media, Affinity and Advertising on the Web</title>
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		<pubDate>Fri, 16 Jan 2009 15:00:04 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Anand Rajaraman]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Kosmix]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Targeted Advertising]]></category>

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		<description><![CDATA[<em><strong>
Anand Rajaraman, co-founder of Kosmix, explains how social media sites like Facebook and MySpace are creating new ways for advertisers to target specific audiences.
</strong></em>
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