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	<title>Online Marketing Blog RSS Ray &#187; ROI</title>
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		<title>Are Web Analytics Easy or Hard?</title>
		<link>http://www.rssray.com/blog/2009/08/26/are-web-analytics-easy-or-hard/</link>
		<comments>http://www.rssray.com/blog/2009/08/26/are-web-analytics-easy-or-hard/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 15:00:53 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Conversion Rate Improvements]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Analytics/Web Metrics]]></category>
		<category><![CDATA[Akin Arikan]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Web Analytics]]></category>

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		<description><![CDATA[<strong><em>Akin Arikan, product strategist for Unica, discusses web analytics and whether or not they are easy enough for everyone to use and understand.  </em></strong>
Believe it or not, that question&#8230; <a href="http://www.rssray.com/blog/2009/08/26/are-web-analytics-easy-or-hard/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<title>Does ROI Fit into Social Media Marketing for Businesses?</title>
		<link>http://www.rssray.com/blog/2009/07/14/does-roi-fit-into-social-media-marketing-for-businesses/</link>
		<comments>http://www.rssray.com/blog/2009/07/14/does-roi-fit-into-social-media-marketing-for-businesses/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 20:53:55 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Matt O'Brien]]></category>
		<category><![CDATA[Mint Social]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[<strong><em>Matt O’Brien explains the 5 basic ways to measure results with social media marketing and online branding.</em></strong>

For those of you that have been in the Internet marketing business for&#8230; <a href="http://www.rssray.com/blog/2009/07/14/does-roi-fit-into-social-media-marketing-for-businesses/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<title>Optimizing Search Campaigns: Put Your Brand Front and Center of Purchase Decisions</title>
		<link>http://www.rssray.com/blog/2009/06/03/optimizing-search-campaigns-put-your-brand-front-and-center-of-purchase-decisions/</link>
		<comments>http://www.rssray.com/blog/2009/06/03/optimizing-search-campaigns-put-your-brand-front-and-center-of-purchase-decisions/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 15:00:25 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Bill Lan]]></category>
		<category><![CDATA[Efficient Frontier]]></category>
		<category><![CDATA[Optimized Search]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Advertising]]></category>

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		<description><![CDATA[<em><strong>Your Essential Guide to Search Marketing in 2009. By Bill Lan, Vice President of Account Development for Efficient Frontier.</strong></em>

A roller-coaster economy has forced marketers to seek strategies that reap&#8230; <a href="http://www.rssray.com/blog/2009/06/03/optimizing-search-campaigns-put-your-brand-front-and-center-of-purchase-decisions/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<title>Monetizing Multi-Media for B2B Firms</title>
		<link>http://www.rssray.com/blog/2008/12/10/monetizing-multi-media-for-b2b-firms/</link>
		<comments>http://www.rssray.com/blog/2008/12/10/monetizing-multi-media-for-b2b-firms/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:00:56 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Videocasting]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Corporate Videos]]></category>
		<category><![CDATA[Groovy Like a Movie]]></category>
		<category><![CDATA[Multi-Media]]></category>
		<category><![CDATA[Revenue Generation]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Video Production]]></category>

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		<description><![CDATA[<strong><em>How business-to-business firms use  multi-media videos to save money, reduce business risks and generate revenues. </em></strong>
<strong><em></em></strong>
<em>By Brent Altomere, Executive Producer of <a href="http://www.groovylikeamovie.com/">Groovy Like A Movie</a></em>
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