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Posts Tagged ‘Ray Recommends’

Enthusiasm in Following-Up (and how!)

Friday, June 22nd, 2007

Here’s a interesting article from Wednesdays guest Richard Laermer CEO of RLMpr and author of Punk Marketing (Collins), co-written with Mark Simmons.

There’s a breed of PR people that can get the meeting, do the interview and chat up journalists all day long. They have an anemic press book; the buzz meter isn’t reporting the faintest blip. This shortfall in coverage reflects a disinterest in following up. Getting the meeting is exciting, sure, but closing the deal and getting the coverage is the big payoff. To get there, you have to be aggressive with the follow up.

One of the secrets of fantastic PR is knowing that if you want to read what you’ve pitched, you’ve got to work it until it goes to the presses. If you’ve got the best three-point average in the NBA or you’ve just run down a dozen people in suburbia, don’t worry—the press will want the story, no pitch needed. If you’re the one asking for the coverage though, you have to follow up to keep the journalist as excited in your big idea as you are to get the story filed.

What can kill your story after an interview? Hundreds of factors. One is that a journalist might like your story, but there’s too much research that needs to be done and not enough time to do it. Make sure that at the conclusion of any interview, you get a list of deliverables, things you need to send to the reporter so their job can be done. By doing the legwork, you’ve increased the likelihood of the story running ten-fold.

Another story sinker is that another pitch crosses the transom, and that PR person is just a better sales person. This job is a battle of the personalities. You need to stay in front of the person you’ve interviewed with so they don’t forget you, so that you’re top of mind. Never give them enough time to be distracted. It they are, the first three paragraphs they’ve drafted will land in the “to do” pile and die a painful, miserable death.

Recently, I gave a “class” where the topic was how to pitch. In my opinion a pitch has to be passionate and if you don’t truly care about what you’re doing find a way. Get a better angle, go for broke and have some fun with it; don’t just say this is my client and that’s what they do. So in the discussion in front of seasoned pros, a woman stood up and said “Yeah but I am a sales person at heart. I can fake anything.” My response: “Sure. You can’t fake passion.” I stand by it.

But passion isn’t all that kills your chances here. More times than not, a story dies because journalists expect you (or your PR agency) to keep on them. If you don’t, they figure it just wasn’t as important as they thought it was. Getting through the interview is just one step of PR, not the end goal. After your conversation, you need to shift gears to get to that highly circulated finish line so continue to forward the journalist relevant material, ask them questions and for Pete’s sake…stay in touch.

That’s not all.

On the Badpitchblog (badpitch.blogspot.com) that I run with Kevin (Strategic PR) Dugan a lot of eager participants took issue with this. One said when he was a former CNN person who emphatically felt: “I was almost always sold on a pitch based on what my reaction was initially, not by going back to it days later after being reminded about it from a PR pro.”

Another dude told me I was really pretty darn wrong: “If you keep calling them you’re just going to end up frustrating them.”

My favorite one in this hardy batch: “I’ve dealt with journalists who have gotten pissed off when I follow up my initial pitch and journalists who have been offended when I did not follow up at all.” (One lady whom I respect said in the forum: “Last week a high level journalist actually did tell me that I don’t call him enough to follow up …. It was a highlight moment for my ego.”)

And, finally, the one I need to comment on: “If a reporter decides that you’re going to be difficult, you might—MIGHT—get that story published, but good luck ever getting them to return your calls after that.”

People, what is difficult? At our firm we are subscribers to PHONE KARMA. Everyone is calling or mailing people all the time—and not once. It’s hypocritical for one to say “we are difficult” when aggressive folks are just that: true to form and unwilling to stop for anyone’s silly opinion of them.

With that I ask: What’s your sentiment, faithful reader? Let’s do this debate right.

Tags: Article Distribution, Public Relations Online, Ray Recommends
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Spotting and Driving Consumer Trends: How to Get Results

Monday, June 18th, 2007

Our first guest this week on Online Marketing with RSS Ray is Richard Laermer, CEO of RLMpr and author of Punk Marketing: Get Off Your Ass and Join the Revolution. RLM Public Relations is a full-service PR firm recognized for trendSpotting the ability to place the clients ahead of the trends. RLM’s “Full Frontal PR Approach” using aggressive PR tactics aligned with your corporate strategy to maximize your business goals.

Thought PR was just another way to get your message out? Media events, guerilla marketing or on-site trade shows: find out how to spot consumer trends, and with the right PR tactics, initiate change and drive those trends.

Richard is a recognized authority on media culture and hype. Your business can’t afford to miss his insights this week on Online Marketing with RSS Ray 10am Pacific/1pm Eastern.

Tags: Competitive Intelligence, Public Relations Online, Ray Recommends, Viral Marketing
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The Importance of Persistence in Marketing

Tuesday, June 5th, 2007

In today’s instant gratification society, many marketers are too quick to abandon strategies and tactics because they are not producing immediate results.

Business owners and CEO’s also expect this quick return, which may be a reflection of the average tenure of a CMO at a Fortune 500 company dipping to a precariously disturbing 19 months.

Many business owners have unrealistic expectations of marketing, especially online marketing.

My message this week is to remember the history of Coca-Cola, one of the world’s strongest brands. This is a prime example of the importance of persistence in marketing.

Did you know that Coca-Cola only sold 25 bottles in its first year? It’s whopping $50 in first year’s revenues was outstripped by advertising and supply costs for the year of $70.

Yup, this sugar water start- up lost $20 bucks in its first year, a sizeable sum in 1885.

What’s the point?

Stick with your strategy and tactics and allow them time to work. Constant switching of people, plans, channels and methods in many instances is counterproductive. Give your plan time to work.

Remember the guy that invented Preparation G? Neither do I. But the person that stuck with it and invented Preparation H became a millionaire.

Don’t give up too soon.

Tags: Online Marketing Statistics, Paid Search Advertising (PPC), Ray Recommends, Search Engine Marketing
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Why Some Online Businesses Thrive and Others Fail

Monday, June 4th, 2007

Jen Cano Are you thinking about getting into the eBay selling arena? Maybe you already are and need expert tips and research advice from an expert to maximize your profit potential?

Our second guest this week on Online Marketing with RSS Ray is Jen Cano, VP of Marketing for HammerTap, an eBay Certified Solution Provider. Jen has spent the last several years studying online businesses and identifying patterns in why some online businesses thrive and others fail. Keys to being a successful eBay retailer lies in learning the supply and demand of products and categories, your competitor’s activity and what consumers want and how they want it.

Find out what you need to know to succeed on eBay. Listen this week to Online Marketing with RSS Ray 10am Pacific/1pm Eastern. You can also find HammerTap at
the Online Market World Conference & Expo October 3 – 5.

Tags: Competitive Intelligence, eCommerce Marketing, Ray Recommends
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Do You Use The Telephone Book?

Wednesday, May 30th, 2007

Last week as I left my home to go to the office, I opened the front door and tripped over the Yellow Pages. You know, the telephone book.

It got me to thinking…does anyone use the print version of the phone book or do you get your information online?

Being the inquisitive one that I am, we thought we’d take a poll and find out if people still use the print copy of the Yellow Pages. Cast your vote below. We’ll publish the results June 8th.

Tags: Ray Recommends
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RSS Ray’s Thought for the Week

Monday, May 28th, 2007

Thought for the Week:
Business owners, senior executives and marketers everywhere are wise to follow this advice written by Ralph Marston:

“Everyone who had ever accomplished anything started out with what they had and worked their way towards what they wanted.

What you already have is enough to get you started toward whatever you desire to achieve. Right this moment you have what it takes to get started. There’s no need to wait any longer.

In fact, waiting will only make the goal that much more distant.

You can use what you have to get whatever you want. It will take time and it will take effort. It will require you to step outside your comfortable cocoon of inaction, and to take some bold steps. You have what it takes to do that though. If you are willing, the path is waiting for you to travel. The starting point is where you are.

You have everything you need to take the first step. Don’t wait any longer. Stop piling up worthless excuses. Now is your big opportunity. Now you have all you need.

Take that first step and keep on going until you’ve made it happen.”

Ralph Marston

Tags: Ray Recommends
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Web Award Programs More Than Just Fame and Glory

Wednesday, May 23rd, 2007

Written by: William Rice, President of Web Marketing Association (www.webaward.org)

We all love recognition. It’s human nature to crave affirmation on a job well done. Being recognized for the work we do makes us work harder to maintain a high level of excellence and hopefully be recognized once again. That is one reason why so many brand marketers enter their work into advertising and Web site award programs.

One such award program that recognizes outstanding Web site development in 96 industries is the Web Marketing Association’s WebAward competition. For more than a decade, the WebAwards has helped set the standard of excellence for web site development and helped marketers increase brand exposure and drive site traffic.

The WebAwards is different that most other advertising and marketing award programs.
Each entry is viewed by the expert panel of judges, not just a handful of “big name” nominees that are selected in a back room. Participants receive both a great marketing opportunity if they win and everyone receives valuable feedback from the judges on each entry.

What really sets the WebAwards apart from other Web site award programs is the transparency of the program. The Web Marketing Association lets you know exactly what will be judged and your scores on each criteria.

Here’s what the WebAward judges are looking for in a successful Website:

Design – Most of us judge the book by its cover and the same goes for Web sites. If a site looks old and unsophisticated, the site will loose much of its credibility. If the design is current and up to date, then the user will be more likely to dive into the information.

Content – “Content is king” has been the mantra of most award winning Web sites. People go to Web sites for the content and if the content is missing from your site, you can bet that they’ll find it elsewhere, most likely on you competitor’s website.

Innovation – Sometimes called the “wow” factor, innovation is probably the most difficult to achieve. As soon as everyone realizes what is on your site and copies it, you have lost the innovative edge and have to come up with something new again.

Technology – Use of technology can significantly impact a Web site’s usefulness and ability to deliver its content. If a site uses too much technology, users may have to work harder to get what they are looking for. On the other hand, effective use of emerging technology can enhance the user experience by adding to the sense of innovation and “coolness”.

Interactivity – Some Web sites are designed only to supply information. Other sites use calculators or tools to take the data a user supplies and extrapolate it into useful information or employ games to improve the online experience.

Copywriting – Thousands of dollars are spent designing a site and programming a site and all too often the words used are confusing or inadequate to convey the proper meaning. However, the best sites are well written and proofread to eliminate typos.

Ease of use – In the early days, some of the “coolest” sites also were impossible to navigate. Today web sites are much better at letting the user know where they are in the site and how to find the information you are looking for. On the best Web sites, you can get to any other content on the site in three “clicks” or less.

As a participant in the WebAwards program, you receive scores on each of these criteria and your scores are benchmarked against the industry average and the overall WebAward average. In addition, many judges leave valuable comments on what they liked or disliked when reviewing the site. This can provide insight into what changes can be made in the future.

The deadline for entering the 2007 WebAwards is May 31st. The Web site is located at www.webaward.org

Tags: Ray Recommends, Web Design and Usability
Posted in About the Show, Guest Announcements, Guest Articles, Web Design and Usability | 1 Comment »

Award Winning Websites and the Web Marketing Association

Monday, May 7th, 2007

This week on the Online Marketing with RSS Ray is William Rice, president of the Web Marketing Association and a founder of the annual Web Award competition. The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and web development. It’s made up of volunteers in marketing, advertising, public relations and web design professionals from around the world who share a passion for improving the quality of advertising, marketing and web site development on the Internet.

What’s the difference between a good website and a great website? As an internet marketing professional, learn what you should strive for with your website marketing and design efforts this Wednesday May 9, 10 am Pacific/1 pm Eastern on Online Marketing with RSS Ray.

Tags: Marketing Education Resources, Public Relations Online, Ray Recommends, Web Design and Usability
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Online Market World 2007 Discount Offer

Wednesday, May 2nd, 2007

Our second guest this Wednesday May 2, Lisa Morgan, has this to say about Online Market World, this year’s cool new event. Plan to join us – we’ll be broadcasting live from the show!

If you’re like most e-commerce professionals you probably attend a number of trade shows that deal with some aspect of e-commerce. The trouble is getting a handle on the big picture – or at least that’s what a number of vendors, service providers and trade show attendees told The Chase Group, producer of Online Market World.

Online Market World is the first event to cover the entire e-commerce lifecycle from business, IT, marketing and operational perspectives and people are getting really excited about the show! The event is designed to provide “the big picture” view of e-commerce as well as shed light on micro trends – like SEO and social networking – that affect or soon will affect other areas of the value chain. That means you can attend the function-specific tracks which are business, IT, customer acquisition, customer retention and payment and fulfillment. Or, you can choose to get a 360-view of particular subjects like web analytics, customer experienced, multi-channel strategy and SME issues by following a content thread that eclipses the various tracks.

Forty percent of our program is dedicated to online marketing specifically. The business track as well as some sessions in the IT and payment/fulfillment track will also be of interest to marketing professionals.

Ironically, although the web and e-commerce are highly interactive by nature conference formats still tend reflect the old lecture-style format where a talking head drones on for an hour referring to (or worse reading) PowerPoint slides and then taking a question or two at the end. And, of course, the one or two questions posed probably wouldn’t address your specific issues.

Online Market World is different. Approximately 50 percent of each session will be dedicated to audience questions, comments, challenges, and experiences. In addition, there will be a number of non-verbal communication tools like live video chat, opinion boards, and signs that will provide even more ways for the audience to interact with speakers.

Who’s going to Online Market World?

The Online Market with RSS Ray show will be broadcasting live from the show. Brian Offenberger will also speak at the event.

There will also be about 50 other exhibitors, a number of sponsors, and a broad array of speakers who are corporate executives and subject experts. Exhibitors and sponsors include eBay, PayPal, Channel Advisor, Optimost, Allurent, Infopia, HammerTap and many others. Association sponsors include the Business Marketing Association, Web Analytics Association, and Web Marketing Association.

In addition, we’re expecting 2,500 – 3,000 attendees from various retail companies, enterprises, vendor and service provider companies, interactive agencies, consultancies, research houses and press.

Why Attend?

We’ve designed the show so you can learn more about what you need to know in less time. We’ll be featuring an all-panel format and reserving about half of the time to entertain your thoughts and questions. Moreover, the panels will be composed of different types of professionals so you’re not just hearing from vendors or big companies with really deep pockets. It will give you an opportunity to compare approaches and see what works for you.

We’re also focusing on the event experience which is pretty rare. Toward that end we’re bringing in lots of different experiential elements so what’s talked about in the conference session comes alive at the show. We’re also going to do a charity auction with some partners that will be a blast. It will run 7 – 10 days out from the show and end with a big Hollywood style event that will take place the evening of October 4.

Special Offer for Online Marketing with RSS Ray listeners

Online Market World will extend a $100 discount off all published pricing to all Online Marketing with RSS Ray listeners. Simply enter “RSSRay” in the promotional code box whenever you register.

I recommend registering sooner rather than later, though, as the price increases over time.

Got Questions?

If so, check out our website at www.onlinemarketworld.com. If you still have questions or comments, drop me a line at lisa@onlinemarketworld.com. We’d love to see you at Online Market World.

Tags: eCommerce Marketing, Marketing Education Resources, Ray Recommends
Posted in About the Show, Guest Articles, Industry News, Marketing Education Resources, Ray Recommends, eCommerce Marketing | No Comments »

Managing Customer Relationships Online

Monday, April 30th, 2007

This week on the Online Marketing with RSS Ray is Patricia Seybold , Founder and CEO of Patricia Seybold Group a consulting company that provides strategic advice, business and technology guidance, customer experience best practices, and help with customer-centric initiatives. They specialize in helping companies’ grow their customer loyalty and enhance profitability.

As technology evolves, so do consumers. With 28 years of experience, Patricia has the ability to spot the impact that technology enablement and customer behavior will have on business trends. This knowledge is crucial to understanding your customers, providing products and services they are looking for and maintaining customer loyalty.

Learn more about managing customer relationships online this Wednesday May 2, 10 am Pacific/1 pm Eastern on Online Marketing with RSS Ray.

Tags: Branding, Customer Relationship Management (CRM), Lead Generation, Ray Recommends
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Use Multimedia to Convert Website Visitors to Customers

Monday, April 9th, 2007

Online Marketing with RSS Ray is excited to host Michael Bailey, President of Mobasoft and creator of MobaTalk this Wednesday April 11th at 10 am Pacific/1 pm Eastern.

Michael Bailey is President of Mobasoft. He is also the creator of MobaTalk a multimedia comment system which allows you to send and receive blog comments in the form of audio, video, and text. The MobaTalk system offers the integration of audio comments, video comments, dial-in comments, MMS comments from cell phones, and comments via email with audio and video files attached.

Imagine the possibilities of how your website visitors can now communicate with you. Got something to say? Pick up the phone and voice your opinion directly into the blog. If you have a microphone attached to your computer, you can easily record your audio comments right into the blog. For the first time ever, any WordPress blogger can spice up the commentsphere by being able to receive multimedia comments from a variety of sources.

Tags: Blogging, Customer Relationship Management (CRM), Ray Recommends
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What Every Business Must Know About Podcasting

Wednesday, March 21st, 2007

Here’s a short posting from our show guest today, Alex Mandossian. It’s all about podcasting.

The third thing that every business must know about podcasting…… The game is won when your listener takes you with them.

Statistically speaking, most podcasts are consumed at the computer and the only way they’re going to take you with them is if you make it simple, easy and convenient to do so.

I take the path of educating my audience on how to consume the podcast on the go, on the iPod or whatever podcast catcher vehicle they have. This isn’t easy for a lot of people because technologically they may not know how to download it to their iPods to take it with them. We as marketers and business people, need to teach that.

Offline when I’m listening to it in an off-page medium; which would be the iPod for example, then chances are I would have taught my audience how to do that because technology is involved. So, I’m going to look for business people to do that in monetizing their podcasts and secondly I’m going to look for colleagues and business partners to give away their players like I do.

Best of all is the “preloaded” media players. It takes all the guess work out of the process. The content is already there to be consumed wherever and whenever, but most importantly they have the vehicle to “take me with them”.

Tags: Podcasting, Ray Recommends
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Top Ways to Use Podcasting and Electronic Marketing with Alex Mandossian

Monday, March 19th, 2007

Alex Mandossian

In this week’s exclusive interview with Alex Mandossian, we will be discussing what you need to know podcasting and other forms of electronic marketing media.

Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

Online Marketing with RSS Ray is very excited to host Alex Mandossian this Wednesday, March 21st at 10 am Pacific/1 pm Eastern.

He is the CEO of Heritage House Publishing, Inc. – a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.

Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa and many others.

He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor, and many others.

Tags: eCommerce Marketing, Podcasting, Ray Recommends, Videocasting
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The Hottest Trends in 2007 Search Engine Marketing with Rebecca Lieb

Monday, March 5th, 2007

Search Engine Marketing: You know it, you love it, now find out whats coming next for it. In this weeks exclusive interview with the ClickZ network’s Editor-in-Chief Rebecca Lieb, Rebecca will be discussing the hottest trends in search engine marketing this year. Tune in to hear what new tricks marketers have for 2007, what strategies are being left back in 2006, and what old techniques are making a comeback.

Online Marketing with RSS Ray is very excited to host Rebecca this Wednesday, March 7th at 10 am Pacific/1 pm Eastern. As editor-in-chief of the ClickZ network, Rebecca is the chief representative for the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world. In addition, articles by Rebecca have appeared in The New York Times and The Wall Street Journal. This is not an interview to miss.

Tags: Ray Recommends, Search Engine Marketing
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Making Mobile Marketing Work. Connecting with the Wireless Consumer with Nick Desai

Monday, February 19th, 2007

Nick Desai

When Nick Desai sees a cell phone he doesn’t just see a useful communication device. He also sees an incredibly effective and measurable new way for brands, advertisers and media companies to contact and influence consumers in powerful, exciting, value-generating new ways. As the Co-Founder, Chairman and Chief Creative Officer of Juice Wireless, Nick spends a lot of time thinking about what consumers want, what advertisers want, and most importantly, how to merge the two so that everyone is happy.

Nick has agreed to appear on Online Marketing with RSS Ray this Wednesday, February 21st at 10 am Pacific/1 pm Eastern to give some great insight into the world of mobile marketing. Join RSS Ray as he learns how mobile marketing can benefit most companies, why consumers prefer mobile marketing, and how to design a mobile marketing campaign.

Tags: Branding, Mobile Marketing, Ray Recommends
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The SEO Benefits of Blogs

Wednesday, February 14th, 2007

Here’s an excellent article written by this Wednesday’s guest Lee Odden. He maintains a blog full of similarly great material at www.toprankblog.com.

Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites.
If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, it’s part of search marketing in my book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization.

I sincerely believe using blog software to manage certain kinds of content on a web site such as an online media room, to archive newsletters, post frequently asked questions and to provide product updates can make a site that is otherwise very search engine un-friendly, become a viable source of great rankings. This applies to both regular search engines as well as blog search engines. These are applications for a blog besides the common use as a platform to increase credibility and communicate a more personalized voice for a company.

Blogs are no silver bullet though and require working hard and smart – especially smart. However the payoff can be significant.

Online Marketing Blog receives the majority of it’s traffic from search engines. I can’t mention any of our clients, so I’ll risk being a bit vain and offer a few of our own examples. This is a blog after all and these are very practical, verifiable ranking examples.

The top referring search phrases in the past month for this blog include “marketing blog“, “online marketing“, “rss button” and “social bookmarks“. Even more niche phrases bring in quality search traffic such as, “blog optimization“, “press release optimization” and “social media optimization” which are all services our SEO firm provides.

Of course the rules can change slightly over time, but here are a set of benefits I often find myself explaining to people wondering about the search engine optimization benefits of having a blog.

Structured content – Blog software with category features allows the aggregation of content according to themes. This makes it easier to algorithmically categorize content. If you can make it easier for search engines to understand your content, you have a much better chance of ranking well on those topics.
Crawlable URLs – Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.
Internal links – Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This is very beneficial for ranking on long tail phrases.
Inbound link magnet – One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.
RSS - Links to RSS feed urls that use the blog domain name will assist in building link popularity and when RSS content is syndicated or cited by other blogs, any embedded links will also assist in sending traffic.
Fresh content – Both readers and search engines reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.
Active community – Comments and trackback features in blog software encourage interaction. An active blog community creates the kinds of citations or signals from other sites (annotated and contextually relevant links) that search engines tend to reward in the rankings. Loyal blog readers can boost a site’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.
Non-Search traffic – I think the greatest benefit of having an active blog has little to do with improving your search engine rankings though. The best thing about blogs is that they allow you to generate substantial amounts of traffic via RSS and links that have NOTHING to do with search engines. My recommendation to marketers in 2007 is to pursue traffic alternatives to search engines as aggressively as their budgets and marketing programs will allow. The result will be incremental increases in site traffic with search engine referred traffic an added bonus, if not correspondingly enhanced.

Bonus benefit of a blog:
Blog & RSS Directories – With a blog and corresponding RSS feed(s), your site can now benefit from visibility within blog and RSS search engines. Web sites without feeds (your competition maybe?) are not included in these kinds of directories and search engines.

For additional information, be sure to read this list of blog marketing tips.

So there you go. A basic list of practical reasons a blog can be beneficial as a site optimization tool and for improved web site traffic. What SEO benefits have you found from having and promoted a blog?

Tags: Blogging, Link Popularity and Link Building, Ray Recommends, RSS Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Posted in Blogging, Guest Articles, Link Popularity and Link Building, RSS Marketing, Ray Recommends, Search Engine Marketing, Search Engine Optimization, Social Media Marketing | No Comments »