Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: November 11, 2009 at 1 pm Eastern, 10 am Pacific

Show Topic The Findability Formula – The Easy, Non-Technical Approach to SEM

Show Guest: Heather Lutze, Owner of Findability Group

About Heather Lutze: Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking. Heather’s internet marketing skills, experience and certifications are almost too numerous to mention, but include DoubleClick, YesMail, Traffic Leader Cost Per Click, Paid Inclusion Management, Conversion Analysis, Multi-variant and a/b Split Testing, and Atlas One Point.

Show Topic: How the Phoenix Suns Reach and Engage Fans with Interactive Marketing

Show Guest: Jeramie McPeek, Vice President, Interactive Services of Phoenix Suns

About Jeramie McPeek: Currently enjoying his 17th season with the National Basketball Association’s Phoenix Suns, Jeramie McPeek oversees the organization’s digital and social media initiatives. Under his direction, Suns.com has twice been named the top team site in the NBA by the Sports Business Journal (2002, 2004) and received the Website of the Year Award from the NBA in 2007.

How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.