Learn the 5 steps you MUST take to succeed with paid search marketing.

It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website.

Unfortunately, it takes a lot more than that to really see returns from your paid search marketing efforts. From optimizing your keywords to figuring out your returns, having a successful campaign means you’ll need to develop the best strategy possible while avoiding the common pitfalls of search marketing.

Akin Arikan, Unica Product Strategist and author of Multichannel Marketing has seen it all and knows exactly what works and what doesn’t in search marketing.

On Wednesday, April 14 at 4 pm Eastern/1 pm Pacific, Akin will be presenting “5 Steps To Increase Your Returns From Search Marketing” on the Right On – No Bull Marketing Best Practices Webcast Channel.

In this presentation you will learn:

• 5 critical tasks that you can do to increase your returns from search
• 5 top changes to search marketing in 2010 that you must know
• The best tools (free and commercial) that you should be using for paid search

Register for this no-cost webinar right now to make sure you don’t miss a second of Akin’s presentation.