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Posts Tagged ‘MMA’

Social Networking to Expand Your Small Business Marketing Efforts

Monday, June 29th, 2009

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: July 1, 2009 at 1 pm Eastern, 10 am Pacific

Show Topic Social Networking to Expand Your Small Business Marketing Efforts

Show Guest: Marsha Collier, Author and Founder of Cool eBay Tools

About Marsha Collier: Marsha Collier is one of the foremost eBay experts and educators in the world. With over 1 million copies of her books in print, she is the top selling eBay author. Among her books, eBay For Dummies is the best selling book for eBay beginners while her eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an eBay business. Marsha also shares her eBay business expertise in streaming video at Entrepreneur.com’s “Entrepreneur’s Coaches Corner”; and is Entrepreneur.com’s online eBay columnist.

Sample Questions for Marsha Collier:

How can small retail business owners benefit from social networking?

What are some tools that not too many people know about that can help small businesses succeed with social networking?

Aren’t these activities very time consuming? Where can an already busy business owner find time for social networking?

Show Topic: How to Get Started With Mobile Marketing

Show Guest: Mike Wehrs, President and CEO of Mobile Marketing Association

About Mike Wehrs: Mike Wehrs is President and CEO of the Mobile Marketing Association. In this role, he is responsible for leading the global association in its charter to build a sustainable ecosystem for the mobile marketing industry, clearing obstacles to market development, establishing standards and best practices for sustainable growth, and evangelizing the mobile channel. Previously, Wehrs served as VP, Industry Affairs and Evangelism for Nuance Communications, where he led the mobile business strategy, and was a key member of the mergers and acquisitions team. Wehrs graduated with a Bachelor of Science in Computer and Information Science from Syracuse University.

Sample Questions for Mike Wehrs:

Why should companies use mobile marketing over other channels?

Can a company measure the impacts of its mobile campaign?

What can you tell us about the audience that receives mobile messages?

How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.

RSS Ray’s Comments: “Marsha Collier’s advice on social networking could make a big impact on your bottom line” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Mike Wehrs is an excllent source of information for anyone interested in Mobile Marketing.”

Tags: Cool eBay Tools, eBay for Dummies, internet marketing, Marsha Collier, Mike Wehrs, MMA, Mobile Marketing, Mobile Marketing Association, Small Retail Businesses, Social media
Posted in Guest Announcements | 3 Comments »

Consumer Best Practices 101

Wednesday, May 27th, 2009

Mobile Marketing Association President, Mike Whers, explains the importance of protecting consumers from unwanted mobile marketing solicitations.

Mobile Marketing Association Logo

Protecting the consumer is of utmost importance when marketing via mobile. With that goal in mind, the MMA has created the Consumer Best Practices (CBP) guidelines, which is updated twice annually for the United States market. Building consumer trust is a challenge that the mobile industry continuously faces, so the MMA has created the CBP guidelines to protect consumers against unwanted message solicitation. Since the consumer is central to the mobile marketing experience, this is the only way we can ensure a successful and sustainable industry for all.

The MMA’s CBP guidelines provides a guide to implementing a variety of mobile marketing programs such as short code programs, Interactive Voice Response (IVR) and off-deck WAP sites. Fundamentally, the guidelines document is a compilation of accepted industry practices, wireless carrier policies and regulatory guidance that have been agreed upon by representative member companies from all components of the mobile marketing ecosystem.

While the MMA CBP committee strives to implement policies that encourage the growth of the industry, the primary focus is on consumer protection and privacy, as industry growth without consumer satisfaction is not sustainable. As mobile marketing continues to grow, it is important that we remember it is the customer who is central to its success and that every single interaction they experience should be a positive one.

Mike Wehrs is President and CEO of the Mobile Marketing Association. In this role, he is responsible for leading the global association in its charter to build a sustainable ecosystem for the mobile marketing industry, clearing obstacles to market development, establishing standards and best practices for sustainable growth, and evangelizing the mobile channel.

Tags: Consumer Best Practices, Mike Whers, MMA, Mobile Marketing, Mobile Marketing Association
Posted in Guest Articles, Mobile Marketing | No Comments »