Our second guest this Wednesday May 2, Lisa Morgan, has this to say about Online Market World, this year’s cool new event. Plan to join us – we’ll be broadcasting live from the show!
If you’re like most e-commerce professionals you probably attend a number of trade shows that deal with some aspect of e-commerce. The trouble is getting a handle on the big picture – or at least that’s what a number of vendors, service providers and trade show attendees told The Chase Group, producer of Online Market World.
Online Market World is the first event to cover the entire e-commerce lifecycle from business, IT, marketing and operational perspectives and people are getting really excited about the show! The event is designed to provide “the big picture” view of e-commerce as well as shed light on micro trends – like SEO and social networking – that affect or soon will affect other areas of the value chain. That means you can attend the function-specific tracks which are business, IT, customer acquisition, customer retention and payment and fulfillment. Or, you can choose to get a 360-view of particular subjects like web analytics, customer experienced, multi-channel strategy and SME issues by following a content thread that eclipses the various tracks.
Forty percent of our program is dedicated to online marketing specifically. The business track as well as some sessions in the IT and payment/fulfillment track will also be of interest to marketing professionals.
Ironically, although the web and e-commerce are highly interactive by nature conference formats still tend reflect the old lecture-style format where a talking head drones on for an hour referring to (or worse reading) PowerPoint slides and then taking a question or two at the end. And, of course, the one or two questions posed probably wouldn’t address your specific issues.
Online Market World is different. Approximately 50 percent of each session will be dedicated to audience questions, comments, challenges, and experiences. In addition, there will be a number of non-verbal communication tools like live video chat, opinion boards, and signs that will provide even more ways for the audience to interact with speakers.
Who’s going to Online Market World?
The Online Market with RSS Ray show will be broadcasting live from the show. Brian Offenberger will also speak at the event.
There will also be about 50 other exhibitors, a number of sponsors, and a broad array of speakers who are corporate executives and subject experts. Exhibitors and sponsors include eBay, PayPal, Channel Advisor, Optimost, Allurent, Infopia, HammerTap and many others. Association sponsors include the Business Marketing Association, Web Analytics Association, and Web Marketing Association.
In addition, we’re expecting 2,500 – 3,000 attendees from various retail companies, enterprises, vendor and service provider companies, interactive agencies, consultancies, research houses and press.
Why Attend?
We’ve designed the show so you can learn more about what you need to know in less time. We’ll be featuring an all-panel format and reserving about half of the time to entertain your thoughts and questions. Moreover, the panels will be composed of different types of professionals so you’re not just hearing from vendors or big companies with really deep pockets. It will give you an opportunity to compare approaches and see what works for you.
We’re also focusing on the event experience which is pretty rare. Toward that end we’re bringing in lots of different experiential elements so what’s talked about in the conference session comes alive at the show. We’re also going to do a charity auction with some partners that will be a blast. It will run 7 – 10 days out from the show and end with a big Hollywood style event that will take place the evening of October 4.
Special Offer for Online Marketing with RSS Ray listeners
Online Market World will extend a $100 discount off all published pricing to all Online Marketing with RSS Ray listeners. Simply enter “RSSRay” in the promotional code box whenever you register.
I recommend registering sooner rather than later, though, as the price increases over time.
Got Questions?
If so, check out our website at www.onlinemarketworld.com. If you still have questions or comments, drop me a line at lisa@onlinemarketworld.com. We’d love to see you at Online Market World.
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