This week on Online Marketing with RSS Ray we’re going to be taking a look at something that you might not have given too much thought to before, document analytics. Like web analytics, document analytics allows marketers to better understand user behavior and optimize their return on investment.

Marketers are able to imbed analytics software into any white paper, sales letter, or any other PDF file and track the exact time spent, pages viewed, and a whole lot more to find out exactly what is working and what isn’t.

RSS Ray will be speaking with Vitrium Systems’ Director of Marketing Communications, Pat Weilmeier this Wednesday, June 25th at 3:00 pm Pacific, 6:00 pm Eastern live on wsRadio.com.

Vitrium Systems pioneered document analytics with their Docmetrics software. Using in-document forms, as well as specialized analytics software and real time reports, Docmetrics allows marketers to understand the efficacy of their documents like never before.

We are very excited to have Pat Weilmier, the chief architect of Vitrium’s own marketing campaign on the program to discuss this exciting new technology.

If you are serious about your marketing success, this is a show you do not want to miss.