Archive for the ‘Web Analytics/Web Metrics’ Category

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Are Web Analytics Easy or Hard?

Wednesday, August 26, 2009 8:00

Akin Arikan, product strategist for Unica, discusses web analytics and whether or not they are easy enough for everyone to use and understand.  
Believe it or not, that question…

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Social Media – Managing Facebook, LinkedIn and Twitter

Monday, August 24, 2009 8:00

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: August 26, 2009 at 1 pm Eastern, 10…

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Measuring the Value of Digital Display Media to Offline Channels

Wednesday, July 29, 2009 8:00

Principal Consultant for Analytics at Razorfish, Craig Schinn, explains why measuring online purchases may not be the most accurate metric for digital marketing success.
For years, I’ve struggled with my…

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Putting Your Site Search to Work for You to Deliver a Better Online Customer Experience

Monday, July 27, 2009 8:00

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: July 29, 2009 at 1 pm Eastern, 10…

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Top 9 Tips to Get the Most Out of Your Online Lead Generation Campaigns

Friday, July 3, 2009 8:00

Improve your online lead generation campaign with this insightful article by Apogee Search CEO and Founder, Bill Leake.

Now more than ever, marketers are hyper-focused on getting the…

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Web Designer Lisa Kula Now Google Analytics Certified

Wednesday, July 1, 2009 8:00

Google Conversion University student Lisa Kula receives her Google Analytics Individual Qualification Certificate. 

RSS Ray’s Web Designer, Lisa Kula, has just completed her Google Conversion University training and…

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Measuring Keyword Effectiveness and Using Online Marketing in a Tough Economy

Monday, April 13, 2009 10:44

Last week on Online Marketing with RSS Ray:

RSS Ray interviews Chase Granberry, Founder of AuthorityLabs
What You’ll Learn:

How to select the right keywords for your SEO campaign.…

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Ray Raps…20 Questions with Jim Sterne

Friday, February 6, 2009 8:00

RSS Ray interviews Jim Sterne, President of the Web Analytics Association, on why web analytics is an essential part of your online marketing strategy.

RSS Ray recently sat

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Free Webinar on How to Maximize Website Effectiveness

Thursday, February 5, 2009 8:00

RSS Ray discusses how to measure and improve website effectiveness in a free webinar on Monday, February 9 at 4:00 pm Eastern, 1:00 pm Pacific.
Your website should make and/or…

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Landing Page Optimization Tips for Increased Sales

Monday, October 6, 2008 8:00

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: October 8th, 2008 at 6 pm Eastern, 3…

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The Best Free Marketing Tools to Improve Your Website Results

Thursday, August 14, 2008 12:55

By: RSS Ray
Ask any contractor what he needs to do a job right and the first thing he will tell you is he needs the right tools. Online marketing…

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Performing the Impossible: Giving Customers What They Want With the Privacy They Deserve

Friday, August 8, 2008 8:00

Next week’s guest Meyar Sheik, CEO/Co-Founder of Certona asked us to post this interesting article on using self-optimizing behavioral targeting technology for e-commerce success. Be sure to listen

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Document Analytics For Maximum Marketing ROI

Tuesday, June 24, 2008 9:05

This week on Online Marketing with RSS Ray we’re going to be taking a look at something that you might not have given too much thought to before, document…

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Customer Driven Market Research for Growth and Profit

Monday, June 2, 2008 15:41

I’m really looking forward to grilling Dan Neely this Wednesday.
Dan’s an expert about customer driven market research, using tools like social media, web analytics and

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Web Analytic Strategies In Building Your Search Engine Marketing Campaign

Monday, April 28, 2008 11:11

Have you ever wondered which of the web analytic measurements are most important? This week RSS Ray interviews Gary Angel,who has the answers. Gary is Co-Founder of Semphonic Inc,…

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How To Strategically Implement Search Engine Marketing

Monday, April 28, 2008 9:12

Be sure to tune in this Wednesday at our new time slot, 3:00pm Pacific Time as RSS Ray has a guest with a lot of information to share to help…

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