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	<title>Online Marketing Blog RSS Ray &#187; Paid Search Advertising (PPC)</title>
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	<description>Online Marketing Best Practices</description>
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	<copyright>Copyright &#xA9; Online Marketing Blog RSS Ray 2010 </copyright>
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		<title>Online Marketing Blog RSS Ray &#187; Paid Search Advertising (PPC)</title>
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	<itunes:summary>Online Marketing Best Practices</itunes:summary>
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	<itunes:author>Online Marketing Blog RSS Ray</itunes:author>
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		<title>Paid Search Tools That Grow Your Bottom Line</title>
		<link>http://www.rssray.com/blog/2011/03/29/paid-search-tools-that-grow-your-bottom-line/</link>
		<comments>http://www.rssray.com/blog/2011/03/29/paid-search-tools-that-grow-your-bottom-line/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 07:00:34 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[feature]]></category>
		<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Alex Cohen]]></category>
		<category><![CDATA[ClickEquations]]></category>
		<category><![CDATA[paid search best practices]]></category>
		<category><![CDATA[paid search tools]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1844</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.


<span style="color: green;"><strong><span style="color: #ff6600;">Show Date:</span></strong> <span style="color: black;">Wednesday, March 30, 2011</span></span>&#8230; <a href="http://www.rssray.com/blog/2011/03/29/paid-search-tools-that-grow-your-bottom-line/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What AdWords Search Funnels Mean For Paid Search</title>
		<link>http://www.rssray.com/blog/2010/04/12/what-adwords-search-funnels-mean-for-paid-search/</link>
		<comments>http://www.rssray.com/blog/2010/04/12/what-adwords-search-funnels-mean-for-paid-search/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 20:49:27 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Funnels]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1205</guid>
		<description><![CDATA[<em><strong>Paid Search Advertisers now have a great new way to optimize their PPC campaigns: Search Funnels.</strong></em>

The new <a href="http://adwords.blogspot.com/2010/03/new-reports-adwords-search-funnels.html">AdWords Search Funnels</a> might just be a game changer in the&#8230; <a href="http://www.rssray.com/blog/2010/04/12/what-adwords-search-funnels-mean-for-paid-search/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2010/04/12/what-adwords-search-funnels-mean-for-paid-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Boost Your Profits With These 5 Search Marketing Strategies</title>
		<link>http://www.rssray.com/blog/2010/04/09/boost-your-profits-with-these-5-search-marketing-strategies/</link>
		<comments>http://www.rssray.com/blog/2010/04/09/boost-your-profits-with-these-5-search-marketing-strategies/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 15:00:14 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Akin Arikan]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1201</guid>
		<description><![CDATA[<strong><em>Learn the 5 steps you MUST take to succeed with paid search marketing.</em></strong>

It only takes a few minutes to pay Google or Facebook to start showing your ads and&#8230; <a href="http://www.rssray.com/blog/2010/04/09/boost-your-profits-with-these-5-search-marketing-strategies/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Keyword Research &amp; Refinement in 3 Easy Steps</title>
		<link>http://www.rssray.com/blog/2009/12/15/keyword-research-refinement-in-3-easy-steps/</link>
		<comments>http://www.rssray.com/blog/2009/12/15/keyword-research-refinement-in-3-easy-steps/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:00:20 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Keyword Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[BG Theory]]></category>
		<category><![CDATA[Brad Geddes]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1028</guid>
		<description><![CDATA[<em><strong>Brad Geddes of bgTheory discusses the importance of constant research and refinement of your keyword list to guarantee you are reaching the correct audience.</strong></em>
Keyword research is the lifeblood of&#8230; <a href="http://www.rssray.com/blog/2009/12/15/keyword-research-refinement-in-3-easy-steps/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Ten Practical Tips to Propel Your Search Engine Advertising Program</title>
		<link>http://www.rssray.com/blog/2009/07/22/ten-practical-tips-to-propel-your-search-engine-advertising-program/</link>
		<comments>http://www.rssray.com/blog/2009/07/22/ten-practical-tips-to-propel-your-search-engine-advertising-program/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 15:00:59 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[NetElixir]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Udayan Bose]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=729</guid>
		<description><![CDATA[<strong><em>NetElixir Founder, Udayan Bose, offers ten strategies to improve your  search engine advertising campaign.</em></strong>

  <a href="http://www.NetElixir.com " target="_blank"></a>Online  retail sales have been completely flat in the first quarter of 2009&#8230; <a href="http://www.rssray.com/blog/2009/07/22/ten-practical-tips-to-propel-your-search-engine-advertising-program/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/07/22/ten-practical-tips-to-propel-your-search-engine-advertising-program/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top Tips For Referral Generation In The Internet Era</title>
		<link>http://www.rssray.com/blog/2009/07/20/top-tips-for-referral-generation-in-the-internet-era-2/</link>
		<comments>http://www.rssray.com/blog/2009/07/20/top-tips-for-referral-generation-in-the-internet-era-2/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 20:01:45 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Bob Burg]]></category>
		<category><![CDATA[Endless Referrals]]></category>
		<category><![CDATA[NetElixir]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Referral Generation]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Udayan Bose]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=718</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> July 22, 2009 at 1 pm Eastern, 10&#8230; <a href="http://www.rssray.com/blog/2009/07/20/top-tips-for-referral-generation-in-the-internet-era-2/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/07/20/top-tips-for-referral-generation-in-the-internet-era-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Tips to Boost Business!</title>
		<link>http://www.rssray.com/blog/2009/07/08/ppc-tips-to-boost-business/</link>
		<comments>http://www.rssray.com/blog/2009/07/08/ppc-tips-to-boost-business/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 15:00:51 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Lorrie Thomas]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Web Marketing Therapy]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=685</guid>
		<description><![CDATA[<strong><em>Lorrie Thomas, founder of Web Marketing Therapy, offers 5 huge tips to having success  with PPC advertising.</em></strong>

Paid  search spend equates to an average of 42% of all online advertising&#8230; <a href="http://www.rssray.com/blog/2009/07/08/ppc-tips-to-boost-business/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/07/08/ppc-tips-to-boost-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Keyword Management Tools for PPC and SEO</title>
		<link>http://www.rssray.com/blog/2009/07/06/keyword-management-tools-for-ppc-and-seo/</link>
		<comments>http://www.rssray.com/blog/2009/07/06/keyword-management-tools-for-ppc-and-seo/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 15:00:35 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Keyword Management]]></category>
		<category><![CDATA[Larry Kim]]></category>
		<category><![CDATA[Lorrie Thomas]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Web Marketing Therapy]]></category>
		<category><![CDATA[WordStream]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=701</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> July 8, 2009 at 1 pm Eastern, 10&#8230; <a href="http://www.rssray.com/blog/2009/07/06/keyword-management-tools-for-ppc-and-seo/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/07/06/keyword-management-tools-for-ppc-and-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 9 Tips to Get the Most Out of Your Online Lead Generation Campaigns</title>
		<link>http://www.rssray.com/blog/2009/07/03/top-9-tips-to-get-the-most-out-of-your-online-lead-generation-campaigns/</link>
		<comments>http://www.rssray.com/blog/2009/07/03/top-9-tips-to-get-the-most-out-of-your-online-lead-generation-campaigns/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 15:00:00 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[A/B Testing Programs]]></category>
		<category><![CDATA[Conversion Rate Improvements]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Multivariate Testing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Testing Programs]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Analytics/Web Metrics]]></category>
		<category><![CDATA[Apogee Search]]></category>
		<category><![CDATA[Bill Leake]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Online Conversions]]></category>
		<category><![CDATA[Online Lead Generation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=663</guid>
		<description><![CDATA[<em><strong>Improve your online lead generation campaign with this insightful article by Apogee Search CEO and Founder, Bill Leake.</strong></em>
<div align="center"></div>
Now more than ever, marketers are hyper-focused on getting the&#8230; <a href="http://www.rssray.com/blog/2009/07/03/top-9-tips-to-get-the-most-out-of-your-online-lead-generation-campaigns/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/07/03/top-9-tips-to-get-the-most-out-of-your-online-lead-generation-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insights Into Optimizing eCommerce Paid Search Campaigns</title>
		<link>http://www.rssray.com/blog/2009/05/06/insights-into-optimizing-ecommerce-paid-search-campaigns/</link>
		<comments>http://www.rssray.com/blog/2009/05/06/insights-into-optimizing-ecommerce-paid-search-campaigns/#comments</comments>
		<pubDate>Wed, 06 May 2009 15:00:18 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[eCommerce Marketing]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Paid Search Advertising (PPC)]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Apogee Search]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Qualified Traffic]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=426</guid>
		<description><![CDATA[<strong><em>Show guest Bill Leake offers advice on how to combine SEO and paid  search campaigns for eCommerce success.</em></strong>
eCommerce  paid search campaigns measure success based on sales and revenue rather&#8230; <a href="http://www.rssray.com/blog/2009/05/06/insights-into-optimizing-ecommerce-paid-search-campaigns/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/05/06/insights-into-optimizing-ecommerce-paid-search-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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