Archive for the ‘Guest Articles’ Category
Tips on Effectively Engaging Your Facebook Fans
Wednesday, April 28, 2010 9:39
Intel Social Media Strategist, Ekaterina Walter, offers 20 great tips on how to engage your fans over Facebook in this extensive guest post.
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Why Ignoring Video Is Costing You Money
Wednesday, April 7, 2010 8:47
Discover why your eCommerce company needs to get started using product videos on your website.
Guest post by Dr. Melody King, Vice President, Sales & Marketing for Treepodia.
Everyone knows…
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Answers to Common Business Blogging Questions
Wednesday, March 31, 2010 9:36
Get answers to your most important business blogging questions in this article by author Rebeca Bollwitt.
Guest post by Rebeca Bollwitt, author of Blogging to Drive…
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The Emerging Impact of Direct Digital Marketing
Tuesday, February 16, 2010 16:00
Josh Gordon, Director of Marketing at Knotice, discusses the importance of including a direct digital marketing strategy when developing a marketing plan.
The fragmentation of the marketing software provider…
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Keyword Research & Refinement in 3 Easy Steps
Tuesday, December 15, 2009 8:00
Brad Geddes of bgTheory discusses the importance of constant research and refinement of your keyword list to guarantee you are reaching the correct audience.
Keyword research is the lifeblood of…
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Keyword Research Tips- Why Keywords Are The Essential Element Of Internet Marketing & How To Find The Right Ones
Wednesday, November 11, 2009 8:00
Heather Lutze, owner of Findability Group, discusses the importance of keywords and how to find the correct ones.
Keyword research is an important first step for any Internet Marketing campaign.…
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7 Characteristics of Highly Effective Twitter Pages
Tuesday, October 27, 2009 8:00
Donna Maria Coles Johnson, Founder and CEO of the Indie Beauty Network, discusses the seven characteristics of highly effective Twitter pages.
Since I’ve been on Twitter for a little…
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Don’t Battle the Marketing Democracy – Embrace It
Tuesday, October 20, 2009 8:00
Chris Marriott, Vice President, Global Digital Agency Services for Acxiom discusses how to win elections in the new Marketing Democracy.
If you need remember one single fact in regards to your…
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5 Common Mistakes With Search Marketing Campaigns and How to Fix Them
Wednesday, September 16, 2009 9:25
Richard Stokes, Founder, President, and Chief Gooroo of AdGooroo explains common mistakes people make in search marketing campaigns and what you can do to fix them.
There are over 850,000 companies…
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What Every CEO Should Know About Marketing on the Web
Wednesday, September 9, 2009 8:39
Bill Kisse explains the importance of using relevant search terms when optimizing your index pages.
I didn’t start out with the intention of spending hours learning all about search engine…
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Electronic Marketing – Secrets the Techies Don’t Tell You
Tuesday, September 8, 2009 11:30
Bob Negen, Founder of WhizBang! Training, explains how electronic marketing can help to market to existing customers and to your hottest prospects.
Let me just get straight to the point:…
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If Content is King, Why So Many Peasants?
Wednesday, September 2, 2009 8:00
Mike Schultz, President of Wellesley Hills Group, offers an eight point litmus test for your web content to ensure you are establishing yourself as an authority in your field.
Everyone says, “Online…
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Say Goodbye To Batch And Blast Email Marketing And Start Engaging Your Subscribers and Customers With Greater Relevancy And Less Effort
Tuesday, September 1, 2009 8:00
Ross Kramer, CEO of Listrak, explains how Event Triggered Messaging allows you to design and decide the conversation you want to have with your customers.
Automated email marketing, also known…
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Simple Strategies to Increase Your Conversion Rate
Friday, August 14, 2009 8:00
Bill Leake, CEO of Apogee Search, offers simple strategies that can significantly increase your website’s conversion rate.
SEO and PPC efforts can drive qualified traffic to…
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Creating Excellent Content with Interviews
Wednesday, August 12, 2009 8:00
Heather Vale Goss, Content Director of LWL Worldwide, Inc. explains the importance of conducting good interviews for your business.
It’s a standard recommendation from internet marketing teachers: if you want…
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Beyond Web 2.0: Delivering on the Promise of the Engaged Web to Win Business
Thursday, August 6, 2009 8:00
AJ Harring, President, EPiServer US offers a glimpse of the “engaged web” and explains how to profit from it.
Most marketers understand that one-way communication with customers is no longer…
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Profiling a Web Searcher With Log Data
Wednesday, August 5, 2009 8:00
Dr. Jim Jansen, Assistant Professor at Pennsylvania State University explains what relevant information can be found about your customers using search logs.
One of my conference presentations, To…
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