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	<title>Online Marketing Blog RSS Ray &#187; Copywriting</title>
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	<description>Online Marketing Best Practices</description>
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	<copyright>Copyright &#xA9; Online Marketing Blog RSS Ray 2010 </copyright>
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	<itunes:author>Online Marketing Blog RSS Ray</itunes:author>
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		<title></title>
		<link>http://www.rssray.com/blog/2010/09/23/%e2%80%9cyou%e2%80%99ll-never-amount-to-a-hill-of-beans-%e2%80%9d/</link>
		<comments>http://www.rssray.com/blog/2010/09/23/%e2%80%9cyou%e2%80%99ll-never-amount-to-a-hill-of-beans-%e2%80%9d/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 15:51:38 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Clayton Makepeace]]></category>
		<category><![CDATA[Quick-Start Copywriting System]]></category>
		<category><![CDATA[sales copy]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1375</guid>
		<description><![CDATA[By Clayton Makepeace
That’s what my 10<sup>th</sup> grade biology teacher said when I asked him to sign the scrap of paper saying I was dropping out of high school.
He&#8230; <a href="http://www.rssray.com/blog/2010/09/23/%e2%80%9cyou%e2%80%99ll-never-amount-to-a-hill-of-beans-%e2%80%9d/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2010/09/23/%e2%80%9cyou%e2%80%99ll-never-amount-to-a-hill-of-beans-%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Copywriting Strategies That Produce Profitable Results</title>
		<link>http://www.rssray.com/blog/2010/09/17/copywriting-strategies-that-produce-profitable-results/</link>
		<comments>http://www.rssray.com/blog/2010/09/17/copywriting-strategies-that-produce-profitable-results/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 07:01:07 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Ad Copywriting]]></category>
		<category><![CDATA[Clayton Makepeace]]></category>
		<category><![CDATA[The Total Package]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1363</guid>
		<description><![CDATA[<a href=" http://www.rssray.com/blog/wp-content/uploads/2010/09/clayton_denim_cropped.jpg"></a><a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> Sept. 22, 2010 at 1:30 pm Eastern,&#8230; <a href="http://www.rssray.com/blog/2010/09/17/copywriting-strategies-that-produce-profitable-results/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Easy Steps to Creating Headlines People Will Read</title>
		<link>http://www.rssray.com/blog/2009/06/19/10-easy-steps-to-creating-headlines-people-will-read/</link>
		<comments>http://www.rssray.com/blog/2009/06/19/10-easy-steps-to-creating-headlines-people-will-read/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 15:00:40 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Ad Copy]]></category>
		<category><![CDATA[Ad Copywriting]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Web Copy]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=532</guid>
		<description><![CDATA[<strong><em>Learn how to make your marketing headlines shine with these 10 simple steps.</em></strong>
Do your headlines lack &#8220;oomph&#8221;?
Headlines are what motivate a reader to look at the rest of&#8230; <a href="http://www.rssray.com/blog/2009/06/19/10-easy-steps-to-creating-headlines-people-will-read/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Landing Page Conversion Killers</title>
		<link>http://www.rssray.com/blog/2009/04/09/7-landing-page-conversion-killers/</link>
		<comments>http://www.rssray.com/blog/2009/04/09/7-landing-page-conversion-killers/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 15:00:42 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Conversion Rate Improvements]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Big Ticket eCommerce System]]></category>
		<category><![CDATA[Bob Regnerus]]></category>
		<category><![CDATA[Copywriting Mistakes]]></category>
		<category><![CDATA[Landing Page Copy]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=414</guid>
		<description><![CDATA[<em><strong>Bob Regnerus, author of &#8220;Big Ticket eCommerce,&#8221; reveals the seven deadly mistakes that marketers make with landing pages.</strong></em>
<div align="center"></div>
There are seven copywriting mistakes that can kill the conversation&#8230; <a href="http://www.rssray.com/blog/2009/04/09/7-landing-page-conversion-killers/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>10 Things Buyers Hate</title>
		<link>http://www.rssray.com/blog/2008/11/26/10-things-buyers-hate/</link>
		<comments>http://www.rssray.com/blog/2008/11/26/10-things-buyers-hate/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 15:00:09 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[eCommerce Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Selling]]></category>
		<category><![CDATA[Selling Mistakes]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=355</guid>
		<description><![CDATA[<strong><em>Here are 10 things companies can do that prospects and  buyers really hate.</em></strong>

  <strong>#1:  Claim that no competition exists.</strong>
Competitive products and services exist in nearly every  industry.  Rarely does&#8230; <a href="http://www.rssray.com/blog/2008/11/26/10-things-buyers-hate/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Writing Product Descriptions for eCommerce Success</title>
		<link>http://www.rssray.com/blog/2008/11/24/writing-product-descriptions-for-ecommerce-success/</link>
		<comments>http://www.rssray.com/blog/2008/11/24/writing-product-descriptions-for-ecommerce-success/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 15:00:58 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[eCommerce Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Selling]]></category>
		<category><![CDATA[Product Descriptions]]></category>
		<category><![CDATA[Search engine rankings]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=353</guid>
		<description><![CDATA[<strong><em>How to write compelling product descriptions that increase your search  engine rankings and improve your conversion rates.</em></strong>

As anyone worth their salt in the <a href="http://rssray.com/podcasts-ecommerce-marketing.php">eCommerce</a> industry knows, differentiating your&#8230; <a href="http://www.rssray.com/blog/2008/11/24/writing-product-descriptions-for-ecommerce-success/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2008/11/24/writing-product-descriptions-for-ecommerce-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Differentiate Your Business From Your Competition And You Can Dominate Your Market</title>
		<link>http://www.rssray.com/blog/2008/10/09/differentiate-your-business-from-your-competition-and-you-can-dominate-your-market/</link>
		<comments>http://www.rssray.com/blog/2008/10/09/differentiate-your-business-from-your-competition-and-you-can-dominate-your-market/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 17:00:46 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Business Building]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Message]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=319</guid>
		<description><![CDATA[<strong><em>How to differentiate your company from your competitors by using the right marketing message.
By RSS Ray</em></strong>
There are very few industries where the product or service is so unique&#8230; <a href="http://www.rssray.com/blog/2008/10/09/differentiate-your-business-from-your-competition-and-you-can-dominate-your-market/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2008/10/09/differentiate-your-business-from-your-competition-and-you-can-dominate-your-market/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where do you start when writing copy? A simple answer that eludes the best of us:</title>
		<link>http://www.rssray.com/blog/2007/01/26/copywriting-where-to-start-garfinkel/</link>
		<comments>http://www.rssray.com/blog/2007/01/26/copywriting-where-to-start-garfinkel/#comments</comments>
		<pubDate>Fri, 26 Jan 2007 18:51:40 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Ray Recommends]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=95</guid>
		<description><![CDATA[Wednesday&#8217;s guest <a href="http://davidgarfinkel.com/">David Garfinkel</a> just sent us this fascinating article he recently wrote on copy writing. Check it out:<br />
<strong><br />
Where do you start when you are writing</strong>&#8230; <a href="http://www.rssray.com/blog/2007/01/26/copywriting-where-to-start-garfinkel/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2007/01/26/copywriting-where-to-start-garfinkel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>David Garfinkel&#8217;s Advertising Headlines That Make You Rich</title>
		<link>http://www.rssray.com/blog/2007/01/24/copywriting-advertising-headlines-that-make-you-rich-garfinkel/</link>
		<comments>http://www.rssray.com/blog/2007/01/24/copywriting-advertising-headlines-that-make-you-rich-garfinkel/#comments</comments>
		<pubDate>Wed, 24 Jan 2007 20:06:20 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing Education Resources]]></category>
		<category><![CDATA[Ray Recommends]]></category>
		<category><![CDATA[Show Announcements]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=94</guid>
		<description><![CDATA[As promised here is the link to David Garfinkel&#8217;s book <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FAdvertising-Headlines-That-Make-Rich%2Fdp%2F1933596252%2Fsr%3D8-1%2Fqid%3D1169665125%3Fie%3DUTF8%26s%3Dbooks&#038;tag=bizgrorsscomm-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More<br />
</a><br />
You can&#8230; <a href="http://www.rssray.com/blog/2007/01/24/copywriting-advertising-headlines-that-make-you-rich-garfinkel/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2007/01/24/copywriting-advertising-headlines-that-make-you-rich-garfinkel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strong Copy Writing with David Garfinkel</title>
		<link>http://www.rssray.com/blog/2007/01/22/copywriting-with-david-garfinkel-2007/</link>
		<comments>http://www.rssray.com/blog/2007/01/22/copywriting-with-david-garfinkel-2007/#comments</comments>
		<pubDate>Mon, 22 Jan 2007 23:58:33 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Ray Recommends]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/93/</guid>
		<description><![CDATA[If writing ad copy was like painting pictures, then this week’s guest on <a href="http://wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> could only be Claude Monet or Leonardo da Vinci. With&#8230; <a href="http://www.rssray.com/blog/2007/01/22/copywriting-with-david-garfinkel-2007/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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