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	<title>Online Marketing Blog RSS Ray &#187; Branding</title>
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	<link>http://www.rssray.com/blog</link>
	<description>Online Marketing Best Practices</description>
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	<copyright>Copyright &#xA9; Online Marketing Blog RSS Ray 2010 </copyright>
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		<title>Online Marketing Blog RSS Ray &#187; Branding</title>
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	<itunes:summary>Online Marketing Best Practices</itunes:summary>
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	<itunes:author>Online Marketing Blog RSS Ray</itunes:author>
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		<itunes:name>Online Marketing Blog RSS Ray</itunes:name>
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		<title>Relaunching A Brand On The Internet</title>
		<link>http://www.rssray.com/blog/2009/11/16/relaunching-a-brand-on-the-internet/</link>
		<comments>http://www.rssray.com/blog/2009/11/16/relaunching-a-brand-on-the-internet/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:56:55 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Show Announcements]]></category>
		<category><![CDATA[Find Me Faster]]></category>
		<category><![CDATA[Matt Van Wagner]]></category>
		<category><![CDATA[Online Marketing with RSS Ray]]></category>
		<category><![CDATA[wsRadio.com]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=1007</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> November 18, 2009 at 1:30 pm Eastern, 10:30&#8230; <a href="http://www.rssray.com/blog/2009/11/16/relaunching-a-brand-on-the-internet/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Common Mistakes With Search Marketing Campaigns and How to Fix Them</title>
		<link>http://www.rssray.com/blog/2009/09/16/5-common-mistakes-with-search-marketing-campaigns-and-how-to-fix-them/</link>
		<comments>http://www.rssray.com/blog/2009/09/16/5-common-mistakes-with-search-marketing-campaigns-and-how-to-fix-them/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:00:24 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[AdGooroo]]></category>
		<category><![CDATA[BrightTALK]]></category>
		<category><![CDATA[Jan McDaniel]]></category>
		<category><![CDATA[Online Marketing with RSS Ray]]></category>
		<category><![CDATA[Richard Stokes]]></category>
		<category><![CDATA[wsRadio.com]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=940</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> September 16, 2009 at 1 pm Eastern, 10&#8230; <a href="http://www.rssray.com/blog/2009/09/16/5-common-mistakes-with-search-marketing-campaigns-and-how-to-fix-them/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/09/16/5-common-mistakes-with-search-marketing-campaigns-and-how-to-fix-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How Marketers Should Prepare for the Semantic Web</title>
		<link>http://www.rssray.com/blog/2009/04/21/how-marketers-should-prepare-for-the-semantic-web/</link>
		<comments>http://www.rssray.com/blog/2009/04/21/how-marketers-should-prepare-for-the-semantic-web/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 15:00:54 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Web Design and Usability]]></category>
		<category><![CDATA[Headup]]></category>
		<category><![CDATA[Project X Media]]></category>
		<category><![CDATA[Semantic Web]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=423</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.


<strong>Show Date:</strong> April 22, 2009 at 6:00 pm Eastern, 3:00&#8230; <a href="http://www.rssray.com/blog/2009/04/21/how-marketers-should-prepare-for-the-semantic-web/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ray Raps&#8230;20 Questions with Jon McNeill</title>
		<link>http://www.rssray.com/blog/2009/03/13/ray-raps20-questions-with-jon-mcneill/</link>
		<comments>http://www.rssray.com/blog/2009/03/13/ray-raps20-questions-with-jon-mcneill/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 15:00:29 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[20 Questions]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ray Raps]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hall & Partners Interview]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Tools]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=400</guid>
		<description><![CDATA[<strong><em>RSS  Ray Interviews Jon McNeill, Account Manager for Hall &#38; Partners USA, on  Online Communities and Web 2.0.</em></strong>

  <strong></strong>

  <em>RSS  Ray recently sat down with Jon McNeill, Account Manager at</em>&#8230; <a href="http://www.rssray.com/blog/2009/03/13/ray-raps20-questions-with-jon-mcneill/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/03/13/ray-raps20-questions-with-jon-mcneill/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title></title>
		<link>http://www.rssray.com/blog/2009/02/18/what%e2%80%99s-old-is-new-again/</link>
		<comments>http://www.rssray.com/blog/2009/02/18/what%e2%80%99s-old-is-new-again/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:00:07 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Online Branding]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Project X Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=392</guid>
		<description><![CDATA[<strong><em>Jen Martino from Project X Media explains why online branding is still about making real connections</em></strong>.

There&#8217;s something to be said about actually interfacing with  someone – in person –&#8230; <a href="http://www.rssray.com/blog/2009/02/18/what%e2%80%99s-old-is-new-again/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/02/18/what%e2%80%99s-old-is-new-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring and Maximizing the ROI of Your Brand Online</title>
		<link>http://www.rssray.com/blog/2009/02/17/measuring-and-maximizing-the-roi-of-your-brand-online/</link>
		<comments>http://www.rssray.com/blog/2009/02/17/measuring-and-maximizing-the-roi-of-your-brand-online/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 15:12:24 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Branding Online]]></category>
		<category><![CDATA[Brandscapes]]></category>
		<category><![CDATA[Project X Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=394</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> February 18, 2009  at 6 pm Eastern, 3&#8230; <a href="http://www.rssray.com/blog/2009/02/17/measuring-and-maximizing-the-roi-of-your-brand-online/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2009/02/17/measuring-and-maximizing-the-roi-of-your-brand-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Branding and How to Protect Your Brand</title>
		<link>http://www.rssray.com/blog/2008/12/23/online-branding-and-how-to-protect-your-brand/</link>
		<comments>http://www.rssray.com/blog/2008/12/23/online-branding-and-how-to-protect-your-brand/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:00:15 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Anonymizer]]></category>
		<category><![CDATA[Bill Unrue]]></category>
		<category><![CDATA[Brandjacking]]></category>
		<category><![CDATA[Corporate Brand]]></category>
		<category><![CDATA[Online Brands]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=373</guid>
		<description><![CDATA[<strong>This week on <em>Online Marketing with RSS Ray:</em></strong>
RSS Ray interviews <a href="http://www.anonymizer.com/company/about/management.html">Bill Unrue</a>, the President of <a href="http://www.anonymizer.com/">Anonymizer</a>.
<strong>What You&#8217;ll Learn In Segment One</strong>:

The value of your online&#8230; <a href="http://www.rssray.com/blog/2008/12/23/online-branding-and-how-to-protect-your-brand/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2008/12/23/online-branding-and-how-to-protect-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protecting Corporate Brands: One Keystroke at a Time</title>
		<link>http://www.rssray.com/blog/2008/12/17/protecting-corporate-brands-one-keystroke-at-a-time/</link>
		<comments>http://www.rssray.com/blog/2008/12/17/protecting-corporate-brands-one-keystroke-at-a-time/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 15:00:58 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Public Relations Online]]></category>
		<category><![CDATA[Anonymizer]]></category>
		<category><![CDATA[Bill Unrue]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brandjacking]]></category>
		<category><![CDATA[Corporate Image]]></category>
		<category><![CDATA[Guest Article]]></category>
		<category><![CDATA[Protecting Corporate Brands]]></category>
		<category><![CDATA[RSS Ray]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=358</guid>
		<description><![CDATA[<strong><em>Bill Unrue, President of Anonymizer Inc., explains why non-attribution solutions are  essential to maintaining brand equity.</em></strong><strong> </strong>

Enterprises spend a  great deal of time and money building up their brand&#8230; <a href="http://www.rssray.com/blog/2008/12/17/protecting-corporate-brands-one-keystroke-at-a-time/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2008/12/17/protecting-corporate-brands-one-keystroke-at-a-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect Your Corporate Brand Online</title>
		<link>http://www.rssray.com/blog/2008/12/16/protect-your-corporate-brand-online/</link>
		<comments>http://www.rssray.com/blog/2008/12/16/protect-your-corporate-brand-online/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 15:00:19 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category><![CDATA[Guest Announcements]]></category>
		<category><![CDATA[Anonymizer]]></category>
		<category><![CDATA[Bill Unrue]]></category>
		<category><![CDATA[Corporate Branding]]></category>
		<category><![CDATA[Guest Announcement]]></category>
		<category><![CDATA[Protect Your Brand]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=359</guid>
		<description><![CDATA[<a href="http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html">Online Marketing with RSS Ray</a> and <a href="http://www.rssray.com/">RSSRay.com</a> announces a new episode that you do not want to miss.

<strong>Show Date:</strong> December 17th, 2008  at 6 pm Eastern, 3&#8230; <a href="http://www.rssray.com/blog/2008/12/16/protect-your-corporate-brand-online/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2008/12/16/protect-your-corporate-brand-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Value Based Differences</title>
		<link>http://www.rssray.com/blog/2008/10/30/value-based-differences/</link>
		<comments>http://www.rssray.com/blog/2008/10/30/value-based-differences/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 17:14:50 +0000</pubDate>
		<dc:creator>Joe Giordano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Resources]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[RSS Ray]]></category>
		<category><![CDATA[Selling Strategies]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[Unique Value Proposition]]></category>
		<category><![CDATA[UVP]]></category>
		<category><![CDATA[Value Based Differences]]></category>

		<guid isPermaLink="false">http://www.rssray.com/blog/?p=346</guid>
		<description><![CDATA[<em><strong>How to use unique value propositions to differentiate your company from your competitors and grow your bottom line.</strong></em>
<em>By RSS Ray</em>
The greatest mistake most companies  make in marketing is&#8230; <a href="http://www.rssray.com/blog/2008/10/30/value-based-differences/" class="read_more"><br /><br /><span style="font-weight: bold">Read Full Story &#187;</span></a>]]></description>
		<wfw:commentRss>http://www.rssray.com/blog/2008/10/30/value-based-differences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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