Listen to SteelHouse CEO Mark Douglas’ iPad marketing Podcast below.
By Mark Douglas, CEO, SteelHouse
Forget for a moment about the iPad “cool factor,” the supply shortage, the packaging quirks, the supposed competitive tug-of-war with other vendors. For some forward-looking organizations, the iPad has rapidly become less a piece of hardware than a new medium. Why, some companies are so convinced that the iPad is transformative that they’ve begun to give them away.
Who’d actually do such a thing? We would. My company, SteelHouse (www.steelhouse.com), a Los Angeles startup that is pioneering a new market called Behavioral Commerce. At SteelHouse, we aren’t merely developing an iPad app – in a real sense, the iPad is the app. We are creating our platform expressly for the iPad, on the premise that touchscreens provide the optimum user interface for our technology. Indeed, at SteelHouse, we feel so strongly about the way users should interact that we will be providing new premium customers with iPads free of charge.
In order to fully grasp why we’re taking this step, it’s important to know something about our technology. (Technically speaking, it’s a platform – a patent-pending, award-winning platform). SteelHouse helps eCommerce companies talk to, and target, their customers differently based on shopper personalities and behavior – intelligence that no one else has or is tapping. Companies can then provide different shopping audiences distinct offers at the right time, through the right channel, in the right manner, based on the shopper’s personality and behavior — directly from the SteelHouse platform. We help marketers make their best offer – the one that converts at the highest rates and at the highest possible margin. It’s a win-win for eCommerce sites and shoppers alike, since sites receive optimal revenue and shoppers optimal discounts.
But here’s the key to why this platform belongs on the iPad: the SteelHouse application is entirely about integration. We’re the only company to have the technology that puts all of this together – the knowledge, the segments, the opportunities, the ability to immediately launch campaigns against those opportunities, and to optimize and manage those campaigns – all in one easy-to-use touchscreen interface. Marketers have long pined for applications that put vital, actionable, conversion-driving information at their fingertips.
Thanks in part to the iPad, we’ve granted their wish.
Listen to Mark’s must-hear iPad Marketing Podcast below:
Tags: iPad marketing, Mark Douglas, SteelHouse
