Learn how to get the most out of search advertising with book from AdGooroo founder.
Need a quick and thorough crash course on Google AdWords? Mastering Search Advertising provides the insight necessary to learn how to launch, manage and improve your search advertising campaigns.
Written by Richard Stokes the founder of AdGooroo, a search engine intelligence company, Mastering Search Advertising is a must-read for anyone in search advertising.
In 110 pages, Stokes discusses how to:
- Choose keywords for your search advertising campaigns
- Structure search advertising campaigns
- Manage your advertising campaign spending
- Understand how Google AdWords operates
- Write eye-catching ads
Included in the book are helpful websites and tools that can help transform a novice AdWords advertiser into an industry expert. Among the AdGooroo tools, Stokes mentions SEM Insight, a tool that “slices and dices” your AdWords data into understandable and digestible charts.
While Stokes discusses AdGooroo tools at length, he does take the time to share other valuable tools not associated with his company.
Other valuable search advertising keyword tools included in the book are:
- KeywordSpy – A service that searches your competitors’ ads for keywords
- Wordtracker – A service that identifies keywords and phrases that are relevant to a business
- Good Keywords – A keyword service that also generates lists of common keyword misspellings
In addition to the keyword tools, Mastering Search Advertising helps you to understand the Google quality score algorithm. Stokes goes into great detail in breaking down Google’s algorithm. He explains how your choice in keywords and your company’s landing page affect your score.
The charts and case study examples in Mastering Search Advertising make search advertising easy to understand. This book should be in the back pocket of every beginning search advertiser and on the bookshelf of every pro out there.
Book Details:
Mastering Search Advertising
Publisher: IUniverse
Length: 110 Pages
Price: $13.95
