Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
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Show Date: July 21, 2010 at 1:30 pm Eastern, 10:30 am Pacific

Show Topic: How to Create Triggers to Encourage People to Share Your Content
Show Guest: Brian Halligan, CEO & Founder, HubSpot
About Brian Halligan: Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded three years ago to help businesses transform the way they market their products by “getting found” on the internet. Since its founding, HubSpot has already accumulated over 2,900 customers. He is author of a book entitled Inbound Marketing: Get Found Using Google, Social Media, and Blogs which is in its fourth printing and has been translated into 6 languages. He is an Entrepreneur-In-Residence at MIT.
Sample Questions for Brian Halligan:
1. What types of web content are most often shared?
2. How do people generally share content online?
3. What are triggers and how do they encourage people to share content?


Ray, as always, great content. Please send my thanks to Brian. I actually just submitted my company’s website through the websitegrader and embarrassingly admit to getting a score much much lower than 90. But as Brian remarked this will be an opportunity to grasp some easily attainable low hanging fruit. My web feed was unfortunately intermittent and patchy, how do I learn more about getting a copy of Brian’s book: Inbound Marketing…
Thanks again,
Tim Ho
Hi Tim,
Website Grader is an excellent tool. The only thing to be embarrassed about is using it and not making the changes it recommends.
We’ll be posting about how you can win a copy of Inbound Marketing and a lot of other great prizes within the next few weeks. Stay turned to find out more.
Keep listening!