Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: January 20, 2010 at 1:30 pm Eastern, 10:30 am Pacific

Show Topic The Findability Formula – The Easy, Non-Technical Approach to SEM

Show Guest: Heather Lutze, Owner of Findability Group

About Heather Lutze: Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking. Heather’s internet marketing skills, experience and certifications are almost too numerous to mention, but include DoubleClick, YesMail, Traffic Leader Cost Per Click, Paid Inclusion Management, Conversion Analysis, Multi-variant and a/b Split Testing, and Atlas One Point.

How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.

Tags: Heather Lutze, Online Marketing with RSS Ray, Search Engine Marketing, The Findability Formula