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5 Common Mistakes With Search Marketing Campaigns and How to Fix Them

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

RSS Ray Segment One

Show Date: September 16, 2009 at 1 pm Eastern, 10 am Pacific

Richard Stokes, Founder, President, and Chief Gooroo of AdGooroo

Show Topic 5 Common Mistakes With Search Marketing Campaigns and How to Fix Them

Show Guest: Richard Stokes, Founder, President, and Chief Gooroo of AdGooroo

About Richard Stokes: Richard is a long-time internet marketer with over 15 years experience in technology and advertising management. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University. He is the author of “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords”.

RSS Ray Segment Two

Show Topic: Top Branding Tips for Small to Mid-Size Business

Jan McDaniel, CMO of BrightTALK

Show Guest: Jan McDaniel, CMO of BrightTALK

About Jan McDaniel: Jan McDaniel is the Chief Marketing Officer for webcast provider BrightTALK. brighttalk.com is a simple-to-use live webcast platform—built using the latest Web 2.0 principles—where business professionals create and view webcasts through BrightTALK™ Channels.

Sample Questions for Jan McDaniel:

1.How important is brand marketing compared to other types of marketing?
2.When initially creating a brand, how do you decide how you want your company to be viewed?
3.What can a business owner do to establish the brand as they have defined it?
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.

RSS Ray’s Comments: “Richard is extremely knowledgeable and listeners should listen to his advice on search marketing campaigns,” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say,” Jan McDaniel is an authority on branding your business.”

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About Our Radio Show

Online Marketing with RSS Ray is a weekly radio program about internet marketing best practices. It is carried live on wsRadio.com, the internet's leading talk station with more than 3 million listeners. You can listen live Wednesdays at 1pm Eastern/10am Pacific or get free podcast versions of the show.

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