RSS Ray's Online Marketing Blog

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: September 2, 2009 at 1 pm Eastern, 10 am Pacific

Show Topic The Ins and Outs of Professional Services Marketing

Show Guest: Mike Schultz, President of Wellesley Hills Group

About Mike Schultz: Mike Schultz, President, is world-renowned as a consultant and expert in services marketing, branding, and rainmaking. Co-author of the book Professional Services Marketing (Wiley, 2009), Mike is an engaging and thought-provoking speaker, delivering dozens of keynotes each year in-house for clients and at leading industry conferences. Mike is also Publisher of RainToday.com, the world’s foremost publication and membership site for insight, advice, and tools for growing a service business.

Sample Questions for Mike Schultz:

• How would you rate the effectiveness of Professional Services Marketing?
• What makes for a strong value proposition for a firm that they can use in their marketing?
• What are the top tactics for generating leads?

Show Topic: How to Use Automated Email Marketing to Grow Your Bottom Line

Show Guest: Ross Kramer, CEO of Listrak

About Ross Kramer: Ross Kramer is President and CEO of Listrak LLC. A serial entrepreneur by nature, Ross has started several marketing technology ventures, the first of which was a web hosting company in his Penn State dorm room. His latest marketing technology venture is Listrak, an email marketing service provider serving over 300 clients in the United States, Europe and the Middle East. Listrak features an intuitive web-based graphical user interface that allows permission-based marketers to manage, send, track and grow their email marketing investment.

Sample Questions for Ross Kramer:

• What is event triggered messaging?
• What type of company would benefit from event triggered messaging?
• You’ve been able to break down every conversation into five basic steps what are they?

How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.

RSS Ray’s Comments: “Mike Schultz is an authority on Professional Services Marketing,” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say, “Ross Kramer’s knowledge of email marketing is second to none.”