RSS Ray's Online Marketing Blog

Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Show Date: August 26, 2009 at 1 pm Eastern, 10 am Pacific

Show Topic Social Media – Managing Facebook, LinkedIn and Twitter

Show Guest: Shawna Vercher, CEO of VTi-Web

About Shawna Vercher: Shawna Vercher is the CEO of VTi-Web, a web media company focused on helping small businesses compete online. She was a CEO Magazine’s CEO of the Year Award Finalist 2008 and her company was listed as Listed as a Top 25 Web Firm in Tampa Bay in 2007 & 2008 by the Business Journal.

Sample Questions for Shawna Vercher:

How has marketing been changed since the rise of social media?

How can businesses harness the potential of social media marketing?

What are the best ways for small businesses to use Facebook? Twitter? LinkedIn?

Show Topic: How to Use Web Analytics and Multichannel Marketing to Improve Your Results With Paid Search

Show Guest: Akin Arikan, Product Strategist of Unica

About Akin Arikan: Akin Arikan is product strategist for internet marketing at Unica, a provider of Enterprise Marketing Management software. He is responsible for ensuring customer satisfaction with Unica’s web analytics and internet marketing solutions. He also runs the popular blog Multichannel Marketing Metrics and has written the book “Multichannel Marketing: Metrics and Methods for On and Offline Success.”

Sample Questions for Akin Arikan:

How have multimedia marketing and web analytics impacted the online marketing industry?

How important is it for companies to utilize paid search in their marketing campaigns?

What type of ROI can be expected with paid search?

How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.

RSS Ray’s Comments: “Shawna Vercher is a master of social media management” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Akin Arikan’s knowledge of multimedia marketing is second to none.”