Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: August 12, 2009 at 1 pm Eastern, 10 am Pacific
Show Topic Creating Top Notch Interviews to Improve Your Bottom Line
Show Guest: Heather Vale Goss, Co-Founder of LWL Worldwide Inc.
About Heather Vale Goss: Heather Vale Goss is known as “The Internet Interviewer” for her prominence in the medium, and as “The Unwrapper”™ for her interviewing style (and because many of the sites she founded revolve around the branding of the concept of “Unwrapped”). She is the co-founder of LWL Worldwide, as well as the creator of Interviewing Unwrapped, a product that helps businesses create quality content using interviews.
Sample Questions for Heather Vale Goss:
Is being a good interviewer a natural talent or something anyone can achieve?
What are the skills that every good interviewer needs to possess?
What sets apart a good interviewer from a bad one?
Show Topic: The Do’s and Don’ts of Branded Content Development and Execution
Show Guest: Joel Lunenfeld, CEO of Moxie Interactive
About Joel Lunenfeld: Joel Lunenfeld is the CEO of Moxie Interactive, one of the largest full-service interactive marketing agencies in the United States. Moxie’s capabilities include communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management. At the heart of the agency is its proprietary offering, Sunao. A Japanese word meaning the ‘untrapped mind,’ Sunao is a team of experts whose mission is to deliver innovation to clients through trend-spotting, consumer insights and analytics.
Sample Questions for Joel Lunenfeld:
What is the key to creating quality content that gets attention?
What is the most important content that a company should produce?
What common mistakes do you see in branded content development?
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
RSS Ray’s Comments: “Heather Vale Goss” is a fantastic interviewer with a talent for teaching essential interviewing skills” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Joel Lunenfeld’s innovative marketing strategies are incredibly valuable for anyone looking to create quality content.”
Tags: Content Development, Content Execution, Heather Vale Goss, Interviewing Skills, Interviewing Unwrapped, Joel Lunenfeld, LWL Worldwide, Moxie Interactive
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