Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: July 29, 2009 at 1 pm Eastern, 10 am Pacific
Show Topic Putting Your Site Search to Work for You to Deliver a Better Online Customer Experience
Show Guest: Shaun Ryan, CEO of SLI Systems
About Shaun Ryan: Shaun has over 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company’s unique “Learning Search” site search technology. Shaun was also an original founder of GlobalBrain (in 1998), his first site search technology company bought by one of the world’s leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.
Sample Questions for Shaun Ryan:
How does a site search “learn” to deliver better results?
How can site search actually improve SEO rankings?
Why is user-generated SEO superior to other methods?
Show Topic: How to Get Started With Cross Channel Analytics and Digital Marketing Measurement.
Show Guest: Craig Schinn, Principal Consultant of Razorfish
About Craig Schinn: Craig Schinn, Principal Consultant in the Analytics group at Razorfish, partners with clients to develop and implement long-term analytics and measurement strategies aimed at making a client’s marketing efforts more effective. He has represented Razorfish capabilities during the annual “Client Summit,” and his work has been displayed in agency publications such as the Digital Outlook Report and Actionable Analytics. At Razorfish, Craig has worked extensively in the Telecommunications, Pharmaceutical, and Retail verticals. Prior to his current position, Craig performed digital marketing and analytics at Accenture’s customer insight practice — running digital marketing campaigns and building sales acquisition models for AT&T. Craig holds a BBA from Hofstra University and is pursuing his MBA at Columbia Business School through their Executive MBA program.
Sample Questions for Craig Schinn:
What tools do you use to perform analytics?
What types of data modeling techniques are involved?
What do companies need to consider when starting a web analytics campaign?
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
RSS Ray’s Comments: “Shaun Ryan is a pioneer in improving site search technology and the customer experience” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Craig Schinn’s insights into web analytics are fantastic, don’t miss this interview.”S
Tags: Craig Schinn, Cross Channel Analytics, Digital Marketing Measurement, Razorfish, SEO, Shaun Ryan, Site Search, SLI Systems, Web Analytics
