Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: June 3, 2009 at 6 pm Eastern, 3 pm Pacific
Show Topic The Latest Info that All Retailers Need to Know about Search Engines
Show Guest: William Leake, Founder, President, and CEO of Apogee Search
About William Leake: Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet. As CEO and founder, he has guided Apogee Search from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list. In addition to leading Apogee Search, Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee.
Sample Questions for William Leake:
What type of alterations need to made to SEO campaigns when the search algorithm is changed?
Are there certain types of content that search engines are unable to “see” online?
How are search engines evolving to see index rich content?
Show Topic: Tracking Keywords to Determine ROI
Show Guest: Bill Lan, Vice President, Account Development of Efficient Frontier
About Bill Lan: Bill Lan leads the search strategy and execution for some of the largest advertisers in the world who work with Efficient Frontier. Bill has managed and executed database marketing and online marketing programs for clients in travel, financial services, insurance, auto, pharmaceutical and retail. Previous experience includes consulting, systems integration and marketing functions at Equifax, Naviant and Excite.com.
Sample Questions for Bill Lan:
Why should marketers care about tracking their campaigns?
Can you explain why managing at the portfolio level is important and how that correlates to tracking keywords?
What else besides ROI can tracking keywords help you measure?
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
RSS Ray’s Comments: “Bill Leake will be offering some excellent advice for retailers looking for the competitive edge in search engine marketing.” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “without knowing how to track your keywords, you’re throwing your paid search budget out the window. Tune in to find out the right way to track keywords.”
Tags: Apogee Search, Bill Lan, Bill Leake, Efficient Frontier, Keyword Tracking, Online Retailers, Search Engine Marketing, Search Engine Optimization
