Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: April 29, 2009 at 6 pm Eastern, 3 pm Pacific
Show Topic How to Blend Social Media Marketing with Traditional Marketing Practices
Show Guest: Sandy Carter, Vice President of SOA and WebSphere Marketing of IBM
About Sandy Carter: Sandy Carter is IBM’s vice president of SOA and WebSphere marketing, strategy, and channels. She is responsible for IBM’s cross-company, worldwide SOA initiatives and is in charge of one of IBM’s premier brands, IBM WebSphere. Carter is known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year.
Sample Questions for Sandy Carter:
Why is social media so important in today’s business environment?
How can social media be blended into a more traditional marketing campaign?
Are relationships developed online really that important to businesses?
Show Topic: How to Introduce Yourself Online
Show Guest: Scott Allen, Author of The Virtual Handshake
About Scott Allen: A 20-year veteran technology entrepreneur, executive and consultant, Scott Allen is the Entrepreneurs Guide for About.com, one of the top ten websites in the world with over 37 million readers, and a subsidiary of the New York Times. He offers current and future entrepreneurs guidance and resources to help them start and develop their new businesses. Scott is the coauthor of “The Virtual Handshake: Opening Doors and Closing Deals Online.”
Sample Questions for Scott Allen:
Is a relationship developed online as beneficial as one developed important?
Why is online networking increasing in popularity over more traditional networking tactics?
What tools are available for developing business relationships online?
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
RSS Ray’s Comments: “Sandy Carter does an excellent job of applying traditional marketing doctrine to Web 2.0 technologies” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Scott Allen offers a wealth of information for anyone wanting to network online.”
Tags: IBM WebSphere, Online Networking, Sandy Carter, Scott Allen, Social Media Marketing, The Virtual Handshake
