Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: February 18, 2009 at 6 pm Eastern, 3 pm Pacific
Show Topic: Measuring and Maximizing the ROI of Your Brand Online
Show Guest: Jen Martino, Principal of Project X Media
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
Guest Biography: Jen Martino is the Principal at Project X Media, a San Diego-based branding and design firm that helps companies become industry leaders in the ultra-competitive brandscapes of the 21st century. Before founding Project X Media in 1996, Jen was a senior designer at Lyon & Associates where she managed multiple assignments ranging from corporate identity to environmental graphics to advertising design. Prior to that she was a graphic designer at Franklin Stoorza responsible for the design and production of a wide range of marketing collateral and materials.
Sample Questions:
How has the adoption of social networking changed a company ability to promote its brand?
Do the traditional methods of branding initiatives no longer apply?
What should companies consider when “friending” or connecting with individuals through sites like LinkedIn, Facebook and Twitter?
RSS Ray’s Comments: “Project X Media has taken a fantastic approach to online branding that integrates social networking, new media, and traditional brand management.” stated RSS Ray, host of “Online Marketing with RSS Ray.”
