What Marketers Should Know About LinkedIn and Using Personalization in a Tough Economy



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Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.

Jason Alba, CEO of JibberJobber.com

Show Date: February 4th, 2009 at 6 pm Eastern, 3 pm Pacific

Show Topic What Marketers Should Know About LinkedIn

Show Guest: Jason Alba, CEO of JibberJobber.com

About Jason Alba: Jason Alba, CEO of JibberJobber.com is a social media expert and the author of “I’m on LinkedIn — Now What???”, “I’m on Facebook — Now What???”, and the yet to be released “I’m on Twitter — Now What???”. He is also a professional speaker covering topics including career management, networking, blogging, and numerous other social media topics.

Sample Questions for Jason Alba:

How can I get my customers and contacts to add me on LinkedIn?

How can I set up a good profile on LinkedIn?

What is LinkedIn: Answers and how can I use it?

Bob Cell, CEO of MyBuys

Show Topic: Using Personalization to Succeed in A Tough Economy

Show Guest: Bob Cell, CEO of MyBuys

About Bob Cell: Bob Cell is an expert in retail, advertising, and consumer products. Most recently, Bob was Chief Executive Officer of AdSpace Networks, where he led the company through rapid growth and strategic restructuring to focus on becoming a mall advertising network while also growing, and subsequently, divesting its CoolSign video merchandising enterprise business. Under his leadership as Chief Operating Officer at Blue Martini Software, a pioneer in e-commerce solutions, the market capitalization tripled, license revenue doubled, and net results increased by $40M.

Sample Questions for Bob Cell:

Why is personalization important for e-commerce businesses?

Are there any privacy concerns when using personalization?

Why do customers like personalized messages?

How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.

RSS Ray’s Comments: “LinkedIn is a valuable social network that every marketer should be a part of” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Personaliztion is important in good times and bad and Bob is the perfect guy to tell you how it’s done right”

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