Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: December 17th, 2008 at 6 pm Eastern, 3 pm Pacific
Show Topic: Protect Your Corporate Brand Online
Show Guest: Bill Unrue, President of Anonymizer, Inc.
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
Guest Biography: Bill Unrue joined Anonymizer in 2000 bringing a winning history of turning companies around and achieving exponential growth. Past successes include steering Sunbeam, Canadian division, into profitability and nearly tripling the sales of the company’s Health Care division. Bill has also engineered significant reversals at the Thermos Company and as President of Newpoint, a division of Fiskars, Inc. Under Bill’s leadership Anonymizer has quadrupled in size and developed three mature business sectors. Bill holds a Masters in Management from the Kellogg School of Business at Northwestern University and a BA in Economics from the University of Washington.
Sample Questions:
Why is protecting your corporate brand important
You’ve coined a great word: “Brandjacking.” What do you mean by that?
Are threats primarily from outside competitors or within the company?
RSS Ray’s Comments: “Your brand is one of the most valuable assets your business has. It’s very important that you know how to protect it properly.” stated RSS Ray, host of “Online Marketing with RSS Ray.”
