Pay Per Click Advertising and Competitive Intelligence



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This week on Online Marketing with RSS Ray:

RSS Ray interviews Richard Stokes, CEO of AdGooroo, LLC

What You’ll Learn in Segment One:

  • How the top 3% of search advertisers dominate Google AdWords.
  • How to increase search traffic while lowering costs with Pay Per Click.
  • How to set up keyword groups that maximize click through rates.
Listen Now!

What You’ll Learn in Segment Two:

  • What you can learn about your competitor’s online ad campaigns.
  • The essentials of competitive intelligence.
  • How to use AdGooroo for competitive intelligence, keyword research, and writing ad copy.
Listen Now!

Additional Resources:

Podcasts on Pay Per Click Advertising

Podcasts on Competitive Intelligence

Google AdWords

Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords

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