Google recently released the AdWords Display Ad Builder to allow online marketers to create professional looking banner ads within minutes for use within the Google Content Network.
Recently Google released the AdWords Display Ad Builder as a way to let AdWords advertisers quickly create professional quality banner ads for free. Those ads can then be placed on specific websites in Google’s content network or be placed contextually by keyword throughout the network.
Creating an ad with the Ad Builder is simple, simply choose a premade template from Google’s collection and then fill in your own text and upload a logo. Google has created templates for a number of industries including entertainment, financial, local, retail, technology, travel, and all purpose ads. You can also change the color of the ad, the display URL, and more. Once you have created your first ad, Google automatically resizes it to fit a number of banner ad formats. Google’s Display Ads 101 tutorial has all of the information you will need to get started today making banner ads.
Ads created with this system are managed through the normal AdWords control panel, but they offer you the opportunity to use either Pay-Per-Click (PPC) pricing or cost-per-thousand-impressions (CPM) bidding.
While display ads are in no way new to Google AdWords, the ability to create a professional quality ad quickly and at no cost, along with effective keyword targeting and ad testing, will likely open up this much ignored option to a whole wave of search engine marketers looking to improve their profits during these troubling economic times.
Learn more about Google AdWords Display Ad Builder.
Tags: AdWords Display Ad Builder, Banner Ads, CPM, Google AdWords, Google Content Network, online advertising, pay per click, PPC, Search Engine Advertising
