Use cause marketing to help deserving charities while boosting customer goodwill and sales.
“Cause marketing” refers to a type of marketing that combines the cooperative efforts of your company and a non-profit organization for mutual benefit.
Simply stated, your company agrees to financially support a charitable cause in return for its promotion and associated good will resulting from the marketing relationship.
The non-profit organization benefits through additional funds generated from the marketing effort, as well as increased exposure stemming from the effort. The benefits to your company are increased sales, positive public relations, improved customer relations and additional marketing opportunities.
You have seen cause marketing practiced by some of the world’s leading companies, including Target, Major League Baseball, American Express, Coca-Cola the National Football League, L.L. Bean and many others.
A simple example of a cause marketing campaign would be for a security alarm company to join forces with a local police department. The alarm company could donate a percentage of sales or a flat dollar amount per system installed to a charitable fund within the department (fallen officer fund, buy body armor, K-9 support, etc). The department promotes the efforts, the alarm company promotes the efforts and everyone wins!
Most companies report a 15% or more boost in sales from the right effort. Cause marketing programs are also excellent ways to differentiate your company from its competitors. This helps your company sell more, differentiate the brand and helps you with your employees and prospective hires.
If you need more information about cause marketing programs for your business, contact RSS Ray for help.
