Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: October 22nd, 2008 at 6 pm Eastern, 3 pm Pacific
Show Topic: What You Need to Know About Marketing to US Hispanics
Show Guest: Cristina Morales, Managing Director of ROJO Marketing
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
Guest Biography: Cristina Morales has over 10 years’ multi-cultural marketing and advertising experience working at big-brand-name companies such as Kellogg, Ford Motor Company, Bank of America, and now at ROJO, a division of RED F. At ROJO, Cristina is responsible for developing and executing marketing strategies for fortune 500 companies who want to reach the U.S. Hispanic market.
Sample Questions:
What key values does the Hispanic population hold?
Is it necessary to be Hispanic in order to truly understand and market to the Hispanic market?
How can a non Hispanic marketer attempt to better understand the Hispanic culture and values?
RSS Ray’s Comments: “As the Hispanic population continues to grow in the U.S., it is more important than ever to effectively understand and market to this growingly diverse market segment.” stated RSS Ray, host of “Online Marketing with RSS Ray.”
