Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: October 15th, 2008 at 6 pm Eastern, 3 pm Pacific
Show Topic: Online Customer Engagement: Marketing and Advertising in Social Networks
Show Guest: Andrew Monfried, President and Founder of Lotame
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
Guest Biography: Andrew Monfried is the President and founder of Lotame. Founded in 2006, Lotame helps publishers market themselves on social media networks using their online ad targeting software Crowd Control. Prior to launching Lotame, Andrew was an executive with the AOL-owned Advertising.com, the leading third-party Internet ad network.
Sample Questions:
Who do you define as influencers and why are they important?
How can you best reach those influencers?
Is contextual relevance important when it comes to social media?
RSS Ray’s Comments: “Lotame’s CEO Andrew Monfried has some great insights into advertising with social media that you do not want to miss.” stated RSS Ray, host of “Online Marketing with RSS Ray.”
