RSS Ray's Online Marketing Blog

Keeping a regularly updated blog is one of the best ways you can compete for higher search engine rankings. This article will explain how to properly use your blog for great search engine optimization results.

By: RSS Ray

No matter how good the blog posting, it will be ineffective if it can’t be found by interested parties via the internet.

In order for a blog posting to be found by people via the internet, it must be structured in such a way that search engines can properly read, classify and index it.

The purpose of this guide is to show you HOW to structure a post so that search engines will properly find it and classify it.

Where to Begin

Here are the post structural elements that you need to be aware of and the actions you need to take for search engine optimization of a blog posting:

Headline:

When you create a blog post, it will have a headline.  The headline serves many purposes in the world of marketing.  For our discussion, be aware that the headline is what entices a person to want to read the posting.  It also serves as one criterion a search engine will use to classify and rank the posting.

Thus, our purpose for the headline is to get a person to read the posting AND to help the search engine classify the material in such a way that it can be found by the target audience of the blog.

To do so, our headlines must contain a keyword or key phrase.  Its purpose should be to let the reader know what the posting is about and to compel the person to read the posting.

Posting Text:

The text of the posting must contain the central keyword or theme the blog is pursuing within one of its opening two paragraphs.

This again aids significantly in search engine indexing and ranking.

Text Hyperlinks: 

Many blog posts will contain links to information resources outside the post (i.e. usually another website).  To hyperlink within the WordPress format, you are asked to provide two (2) bits of information: the URL you are linking to and the descriptive text you want your blog to display.

The key search engine elements within a hyperlink refer to this descriptive text.  Your objective should be to include a “keyword” or “key phrase” within this descriptive text, giving it an accurate description using terms used by people on search engines.

Tags:

Tags are used by blog search engines and blog directories to help classify blog postings.  Your objective here should be to use as many appropriate terms from the CATEGORIES section of the blog.  Enter them EXACTLY as they appear on the categories section of the website.  Enter categories in descending order, with the most RELEVANT category being entered first.  Use commas to separate category entries.

All In One SEO Pack:

This pack is used for search engines and follows the META structure used by them. There are 3 parts that you need to be concerned with:

Title: This should be a 70 character maximum description of what the posting is about and must contain a keyword or key phrase in the title.  Think of it as a title to a book.

Description:  This should be no more than 160 characters in length and is a description of the posting and where the posting came from.

Keywords:  These are the words or phrases used to describe the content of the post.  They should align with the keyword objectives of the website and blog.  They will be similar to the words used as described in the “TAGS” section of this document, although they may be more expansive.  Separate each entry with a comma.

Download the All In One SEO Pack for use on your WordPress blog.

Images:

When inserting images in the blog, it asks you for an image title and description.  It is important to use keywords or key phrases in these as well, following principles as outlined earlier within this document.

By following these steps we maximize the odds of our target audience finding our blog.

If you would like to know more about how you can use blogging to boost your search engine optimization results, contact RSS Ray today.