Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: August 13th, 2008 at 6 PM Eastern 3 PM Pacific
Show Topic: How To Use Behavioral Targeting and Personalization Without Invading User Privacy
Show Guest: Meyar Sheik , CEO & President of Certona
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
Guest Biography: Meyar Sheik co-founded Certona as its CEO & President in January of 2004. Meyar is a seasoned software industry executive with over 23 years of experience. Since 2000, Meyar was an early web analytics pioneer working with some of the largest sites on the Internet in the areas of web analytics, e-commerce, personalization and real-time optimization. Prior to founding Certona, Meyar was CMO & COO of WebSideStory, Inc., a pioneer in real-time web analytics (now part of Omniture). Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
Sample Questions:
Why is behavioral targeting important to online marketers?
How do click through rates for ads using behavioral targeting compare to those without it?
Some see behavioral targeting as an intrusion of privacy. How can marketers avoid this stigma?
RSS Ray’s Comments:
“Personalization and behavioral targeting is an absolutely fantastic way to increase sales and profits. If Meyar has found a way to alleviate privacy concerns while still getting fantastic returns then I can’t wait to hear it.”
