Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss.
Show Date: August 6th, 2008 at 6 PM Eastern 3 PM Pacific
Show Topic: What a Marketer Should Know About Vertical Search Engines
Show Guest: Jason Prescott, CEO of JP Communications and TopTenWholesale.com
How to Listen: Live on wsRadio.com or available by Podcast on iTunes or by RSS Feed.
Guest Biography: Prescott launched TopTenWholesale.com and its parent, JP Communications, in 2005 to provide retail buyers and merchandise resellers access to manufactures, importers and wholesalers so that they can source and attain products and information. Today, the vertical search engine and directory has an expansive network that handles the advertising of more than 1,000 manufacturers, importers, wholesalers and distributors, including such giants as Overstock.com. After reaching revenue of over $1 million in its first year, the company now boasts 1,200 active advertisers in the wholesale community and reaches close to 30,000 retailers every day. Prescott also serves on various high-level committees of The Search Engine Marketing Professional Organization (SEMPO). In 2007, Prescott was named one of the Top 40 Entrepreneurs Under 40 (San Diego Metropolitan Magazine); TopTenWholesale was named #1 in Fast Growth Awards 2008 by bizSanDiego.
Sample Questions:
On the RSS Ray blog, you wrote about tribal knowledge, can you explain that concept?
How important is a vertical strategy in search engine marketing?
What is the ROI on a vertical search engine compared to a traditional search engine?
RSS Ray’s Comments: “Vertical search is a hot topic now for those of us in the online marketing field. I expect Jason to provide a lot of great insight into how online marketers can use this technology to increase their bottom line.”
