RSS Ray, the on air moniker of Brian Offenberger, host of the weekly Online Marketing With RSS Ray radio show will be speaking at the National Marketing Academy Workshop Wednesday, June 18 at the Sheraton Phoenix Airport Hotel in Phoenix, Arizona.

The workshop is from 7:30 am to 5:00pm, and RSS Ray will be conducting the session ‘Paid Search and Local Markets’ from 2:45 – 4:15. The Search Engine and Internet Marketing Workshop is designed for business executives, marketers, and public relations executives who are trying to get an understanding of topics like search engine marketing, viral marketing, blogging, social media, and local search To find out how to register, click here.

The presentation focuses on how to get the most bang for your buck from the major paid search engines by choosing the right keywords, writing relevant ads and optimizing your landing pages. Offenberger will cover topics including tracking your users, pay per click campaigns, copywriting, how to begin a campaign, and using local search to target prospects in single geographic areas.

To register for this event at special low rates, contact the National Marketing Academy.

Tags: internet marketing training, internet marketing workshop, National Marketing Academy, RSS Ray, Vertical Measures