Doubling ANYTHING is a big deal, especially in tough competitive situations or tough economic times.

Most of us would be quite happy with a 15% increase in sales, let alone a 100% increase (which is what a doubling of sales would amount to).

So in these tough economic times and with the difficulty in doubling almost anything, why do I believe you can DOUBLE your website sales in less than a year?

Why do I make the bold statement that a DOUBLING OF WEBSITE SALES is possible for 99.999% of all businesses? Have I lost it on this one?

The reality is that the vast majority of websites today convert visitors into their desired business actions about 1% of the time. Of every 100 people that come to a website looking for something, on average 99 of them leave, unhappy, unfulfilled, and still looking for a solution to their need or problem.

Now I am sure you realize that means your website is causing you to miss 99% of your opportunity. I’m confident that you understand that it means that you are failing 99% of the time.

Is there anything you allow in your business to fail 99% of the time?

The key to doubling your sales lies in reducing your failure rate by 1%.

Instead of failing 99 times out of 100, simply fail 98 times.

When you reduce your website failure rate by 1%, you are increasing sales and profits 100%!!! And you are doing all of this without incurring new costs or additional expenses.

Many of us view growing our business as requiring new products, services, ad campaigns, etc. The reality however is quite different.

Focus on failing less. A simple 1% reduction in your failure rate will have profound impacts on your bottom line.

Online Marketing with RSS Ray brings you world class experts with advice on reducing your website conversion failure rates. We have put all past podcast versions of the show into categories. Two areas that will help you most are conversion rate podcasts and web usability podcasts.

Tags: Business Building, Conversion Rate Improvements, Lead Generation, Web Analytics, Web Design and Usability