Here’s an interesting article from Wednesday’s show guest, Matt Browne of Integral Impressions about their new product, Nourish.

If you publish content on a blog or news website, you likely know that your RSS subscribers are your bread and butter. Sure, you’ll appreciate anyone who’s willing to read your article. However, it’s your RSS subscribers that have the season pass to your content. Those are the people you know you’ll be putting your articles in front of every time you publish one.

Savvy marketers are always looking out for better and more efficient ways to increase their subscriber count. One way to increase your subscriber count is to simply increase the number of potential subscribers and let the numbers work themselves out. You can do this by allowing your readers to subscribe to your RSS feed through email. What’s more, you can now do this quickly and easily using Nourish.

What does Nourish do?
Nourish is a new web service which allows you to take any RSS feed from content you publish, like from a blog or news website, and convert it into an automated email newsletter your readers can subscribe to.

Why is this important?
RSS is a fantastic technology which allows your readers to subscribe to your content and consume it on a regular basis. However, only 4% of Internet users knowingly sign up for RSS syndicated content, and only 12% are somewhat aware of the term RSS. In contrast, almost all of Internet users use email regularly.
By offering your RSS content via email as well, you significantly increase your potential subscriber base.

What’s so special about Nourish?
Nourish takes a minimalist approach to the problem by only focusing on the most important aspects of an automated, RSS-driven email newsletter. Rather than being good at many things, Nourish looks to be great at one thing. The result is a simple and usable application that allows you to complete all the right tasks quickly and efficiently.

Some particularly useful features include:

1) Flexible scheduling
2) Ability to combine multiple feeds into a single campaign
3) Open-rate and click-through-rate tracking
4) Paid accounts have the ability to build fully-custom templates
5) Free accounts available (ad supported)

Who’s behind Nourish?
Nourish was built by the folks over at Integral Impressions. Integral Impressions specializes in providing Internet Marketing products and services. They are the people behind other useful applications such as Outlandish and EasyCropper.

Nourish is a great solution for bloggers and other content publishers who want to offer their readers more choices to subscribe to the content they create. While RSS is a great technology, it just hasn’t achieved the level of adoption that email has. By offering an email-based alternative to potential subscribers, you significantly increase your chances of hooking them.

Author: Matt Brown
Matt Browne is the co-founder of Integral Impressions- a San Diego based interactive advertising agency specializing in Search, Email, and Web Application development. For more information visit Integral Impressions or call 888.882.2242.

Tags: Blogging, Customer Relationship Management (CRM), Email Marketing, RSS Marketing

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This entry was posted on Friday, December 21st, 2007 at 6:48 am and is filed under About the Show, Blogging, Customer Relationship Management (CRM), Email Marketing, RSS Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.