Stay Connected with RSS Ray:
RSS Ray on LinkedIn RSS Ray on Twitter RSS Ray on Facebook Watch RSS Ray on YouTube Subscribe to RSS Ray's Blog

Archive for November, 2007

Is Your Company Concerned About Spam? SPAMFRIT Has The Solution.

Monday, November 26th, 2007

Join RSS Ray on Wednesday, November 28th at 1pm Eastern/10 Pacific as he interviews Peter Mackeonis of SPAMFRIT.

Peter explains that your company name and it’s brands are its most important assets, and if your brands are household names, they are undoubtedly being used and abused by spammers without your knowledge. Peter created SPAMFRIT, which is an independent initiative dedicated to convincing corporations to not send spam, and to prosecute the spammers who illegally use their brands.

Prior to conceiving SpamFrit.org, the Spam-Free Initiative in 2007, Peter enjoyed twelve years of creating and licensing website content, including one of the first profitable fee-based personalized daily newsletters.

Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

SEMPO Institute – Search Engine Marketing Courses

Wednesday, November 14th, 2007

SEMPO has a special offer for all RSS Ray listeners – 10% off course registration.

Enroll at www.sempoinstitute.com. with a major credit card. To receive the RSS Ray discount simply include the coupon code – RSSRAY10- on the ship to/bill to page in the enrollment process.

Start out with Fundamentals of Search Marketing for $499, then move onto Advanced SEO and Advanced Search Advertising. All the courses are online and self-based, thus you can begin a course moments after signing up and progress at the speed which works for you. SEMPO Institute members are available to assist our students should there be any questions as you work through the courses. Certificates of Completion are granted for each course so graduates can easily demonstrate the knowledge they have acquired.

Visit their websites, www.SEMPO.org or www.SEMPOInstitute.com.
Or contact them at 781-876-6214 or sales@sempoinstitute.com

Do It Wrong Quickly with Mike Moran of IBM

Tuesday, November 13th, 2007

RSS Ray’s second guest is Mike Moran of IBM. RSS Ray and Mike will discuss the release of his book, Do It Wrong Quickly. Mike is an expert in search marketing, search technology, publishing, Web personalization and Web metrics. He has authored many books and his latest hits the target with online marketing. Mike suggests to “Do It Wrong Quickly”, get your search advertisement out there and then listen to what customers have to say and respond quickly. Mike will share how smart you can look by following the steps outlined in his latest book.

Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

Search Marketing…Demystified with SEMPO Institiute

Tuesday, November 13th, 2007

Want to demystify the various aspects of search marketing? SEMPO (Search Engine Marketing Professional Organization) currently offers online courses and free webinars to help members and nonmembers grow as professionals.

RSS Ray will talk with SEMPO’s Jeffrey Pruitt, President and Fionn Downhill, Institute Board Member regarding their training curriculum that is designed to develop the “on-ramp” beginner into a serious SEM professional.

Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

How An Eight Year Old Could Beat You At Poker

Friday, November 9th, 2007

Poker is one of the hottest activities currently sweeping the nation. A quick scan of the cable channels shows all types of televised poker and Saturday Night Poker games have returned as a fixture in American society. Everyone is bragging about who is the best and one can even go to school to learn how to play the game like the professionals.

Despite all the knowledge and skill displayed by a professional player, one could take almost any eight year old in America and consistently beat the experts. In fact, we could take an eight year old that has never played the game and in just a few short minutes, show her how to consistently beat the pros.

Impossible you say. Well, give me a minute to work on your thinking. Facts say if you give the eight year old girl 15 cards from which to come up with the best five and give the professional just five cards to come up with the best five card hand, that the eight year old will win the vast majority of time. In fact, from a statistical perspective time is the only variable before the eight year old bankrupts the pro.

Now wait a minute you say, rules prevent the game from being played that way. Once again, you are right. That’s why it is a good thing for you that you earn your living in a game that has no such rules. In sales and marketing, the person with the most legitimate prospects generally is the person that will sell the most and earn the most, regardless of experience or talent. Just like the eight year old with the most cards, the company with the most legitimate prospects wins!

Think this is wrong? Then take a look at any one of your competitors within your very own marketplace. Pick one and imagine that person having twice the number of legitimate prospects to work with than you do. Regardless of your skill level and experience, who will sell more and who will earn more? Look at this same situation in another way, only using two other companies as an example. Who would you bet on to sell the most and earn the most?

Your path to greater earnings is inherently tied to the number of and quality of the prospects that you are working. You have to have prospects in order to make a sale. The more people you have to see, the more opportunities you have to make a sale.

Do you have a goal of new prospects for each week or each month? The impact on your earnings can be tremendous. Many companies place a lot of emphasis of skill development and very little on multi-channel marketing. Skill development and training is great and necessary. It is also absolutely useless without prospects.

If a “rookie” company is out performing the “seasoned” company, the vast majority of the time the “rookie” is seeing more prospects than the “seasoned vet,” especially new potential customers for the organization. It is absolutely amazing what ills are cured by having a vast number of prospects from which to sell.

Although marketing has yet to become a spectator sport like poker, the commonality between the two is amazing. Get cards and play them. The more cards, the more your likelihood of winning. The neat thing about selling is that there are no card limits and you can play with as many cards as you can find and handle.

Good luck and contact us if you need some help.

November 7, 2007 – Show Guest Danielle Hampson

Tuesday, November 6th, 2007

Tune in Wednesday, November 7th for Online Marketing with RSS Ray as guest host Matt Moran talks with Danielle Hampson of The Art of Networking (T.A.N.). Matt and Danielle will discuss “Are Networking Clubs and Lead Exchange Groups Dead In the Internet Era?”

Danielle is willing to offer her booklet, “The Trilogy of Networking – book 1: Networking Why Do It”, to our show listeners. Just email Danielle at RSS@theartofnetworking.com. Danielle will also extend the same offer to all of our new club members as well, through the end of the year.

Do Not Underestimate the Power of Saying Thank You

Tuesday, November 6th, 2007

Recently RSS Ray hosted Danielle Hampson of The Art of Networking (T.A.N). Here’s what Danielle recently submitted to Ray:

Do you shake your head in disbelief when you help someone and don’t get a simple thank you? Do you feel like nobody cares for or respects anything anymore; that it’s all about them and them only? Welcome to a growing club. Common courtesy is disappearing; in fact it belongs on the “endangered species” list!

No time, is a common excuse for the lack of courtesy exhibited by many, and the justification for eradicating little pleasantries and small signs of respect from our daily interaction with people. Yet amazingly, often those who complain about it will rob you of the same. Here is a wake up call for those who feel they have no time for civilities: more and more people are fed up with this behavior and chances are that if you spend a little more time showing appreciation, you will attract more business. More business, that’s what you want, isn’t it?

We are the land of competition and choices. As a business person, think of this in a simple way: customers and sales. Customers drive sales and you cannot have one without the other. Put yourself in the shoes of a customer – after all, you are a customer to someone, and you chose where to take your business. If as a customer you have the choice of dealing with someone stern, curt, who rushes you in order to get to the next client, versus someone who greats you smiling, takes good care of you, says thank you…who do you think you’re going to chose? “Choice” is the keyword. When we accept the discourteous behavior we are as much to blame as the offender. Sure we don’t like it, but we take it in, let it slide and build up our own feeling of dissatisfaction in the process. Then, we tend to “return the favor” to someone else – often without realizing it – in order to internally vent our frustration. That, ladies and gentlemen, helps to feed this terrible negative cycle and it needs to stop or the behavior will continue to escalate, and where will it end?

So how do we stop it and put common courtesy back into the rule rather than the exception? Start by taping this reminder on a wall facing you: “When rude, kill them with kindness”. This works wonderfully for me when I’m on the phone with someone lacking in the manners department. It throws them off and causes them to change their demeanor right then and there. Try it, it won’t hurt you! It’s not a lot but it’s a start. And don’t underestimate the power of saying thank you. After all, being courteous is part of minding your business.

Author: Danielle Hampson
Danielle Hampson is the founder/president of The Art Of Networking - a business networking organization, and eBroadcastMedia - a web TV production & broadcasting company. For more information visit www.DanielleHampson.com or call 1-877-955-8800.

SEMA Drawing Winners Announced

Thursday, November 1st, 2007

RSS Ray had an opportunity to speak recently at The 2007 SEMA Show. He presented a very well received and timely topic, “10 Things You Can Do Today to Improve Your Website Results Tomorrow”

We’re pleased to announce the winners of the Complete Website Review and Analysis drawing from RSS Ray’s Presentation:

Bob Hoefler
Alemite
www.alemite.com

and

Eve Zafiropoulo
Cap World
www.CapWorld.com

How Effective is Your Online Marketing

Download this free report to learn how to measure your web effectiveness by entering your name and email address below.

* - required
First Name *
Email *

Adgooroo

Translator

English flagItalian flagKorean flagChinese (Simplified) flagChinese (Traditional) flagPortuguese flagGerman flagFrench flagSpanish flagJapanese flagArabic flagRussian flagGreek flagDutch flagBulgarian flagCzech flagCroatian flagDanish flagFinnish flagHindi flagPolish flagRomanian flagSwedish flagNorwegian flagCatalan flagFilipino flagHebrew flagIndonesian flagLatvian flagLithuanian flagSerbian flagSlovak flagSlovenian flagUkrainian flagVietnamese flagAlbanian flagEstonian flagGalician flagMaltese flagThai flagTurkish flagHungarian flag

About Our Radio Show

Online Marketing with RSS Ray is a weekly radio program about internet marketing best practices. It is carried live on wsRadio.com, the internet's leading talk station with more than 3 million listeners. You can listen live Wednesdays at 1pm Eastern/10am Pacific or get free podcast versions of the show.

Previous Guests