2006 April | Online Marketing Blog RSS Ray

Archive for April, 2006

Getting Ahead With Word of Mouth Marketing-Andy Sernovitz

Monday, April 24th, 2006

San Diego, CA-April 24, 2006
WS Radio.com, a free, internet business talk radio network, announces an exclusive interview with Andy Sernovitz, the co-founder and CEO of the Word of Mouth Marketing Association on Online Marketing with RSS Ray, April 26 at 10:00 a.m. PDT. Covering the best in internet marketing Best Practices, blogging, podcasting and RSS marketing, “Online Marketing with RSS Ray” brings world class internet marketing experts to today’s savvy internet marketer.

In this exclusive interview with “Online Marketing with RSS Ray”, Sernovitz will discuss how to use word of mouth marketing to build customer loyalty and generate new business.

Andy Sernovitz is a ten-year veteran of the interactive marketing business and is the co-founder and CEO of WOMMA, the official trade association for the word of mouth marketing industry. Previously, he has been a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and is Founder and President Emeritus of the Association for Interactive Marketing (AIM), the world’s largest association of Internet companies. Andy holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.

“Knowing how to encourage and help your customers to talk about your product is an essential step in marketing your company. Getting the right type of buzz can send your profits soaring.” Stated RSS Ray, host of “Online Marketing with RSS Ray.”

“Online Marketing with RSS Ray” airs live each Wednesday at 10:00 a.m. PDT on WS Radio.com. All programs are available immediately upon completion of original broadcast in podcast format at http://www.wsradio.com.

About WS Radio.com
WS Radio.com is the world-wide leader in internet talk, with over 1.2 million verified listeners each month. The network’s programming is also simulcast on the Sirius radio network. Its listeners are corporate executives, business owners, marketing managers and information technology directors from businesses of all sizes.

Listen to WS Radio.com or check out the station’s programming lineup at the station’s web site at http://www.wsradio.com.

Media Contact:
Lee Mirabel
888-327-0061

About “Online Marketing with RSS Ray”
”Online Marketing with RSS Ray” is thee voice for today’s savvy internet marketers. Focusing on business Best Practices for internet marketing, blogging, podcasting and RSS marketing, “Online Marketing with RSS Ray” is broadcast live each Wednesday at 10:00 a.m. PDT on WS Radio.com. The program is hosted by RSS Ray, a certified eMarketing specialist by the eMarketing Association.

Program Media Contact:
Dale Knauss
602.703.2307
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Tags: Ray Recommends, Viral Marketing
Posted in Guest Announcements, Ray Recommends, Viral Marketing | No Comments »

Number of Blogs Exploding

Tuesday, April 18th, 2006

Technorati yesterday released their report on the size of the blogosphere and the results are of interest to marketers.

Almost 3.9 million bloggers (including RSS Ray) update their blogs weekly and 55% of all bloggers are still blogging after 90 days. The percentage of people blogging after 90 days reflects a whopping 4.5% improvement from February 2006 and is a reflection of the increasing social significance of blogs. The number of blogs are exploding.

Technorati says the blogosphere is doubling every six months and they are currently indexing in excess of 35.3 million blogs.

Blogs are an invaluable resource for marketers for a variety of reasons. With improved tools for bloggers and more reception options for readers coming in the near future, blogging will continue to grow in numbers and influence.

Tags: Blogging, Ray Recommends
Posted in Blogging, Industry News, Ray Recommends | No Comments »

Top Tools for Online Marketing-Larry Chase

Monday, April 17th, 2006

San Diego, CA-April 17, 2006
WS Radio.com, a free, internet business talk radio network, announces an exclusive interview with Larry Chase, the founder and publisher of the Web Digest For Marketers on Online Marketing with RSS Ray, April 19 at 10:00 a.m. PDT. Covering the best in internet marketing Best Practices, blogging, podcasting and RSS marketing, “Online Marketing with RSS Ray” brings world class internet marketing experts to today’s savvy internet marketer.

In this exclusive interview with “Online Marketing with RSS Ray”, Chase will discuss many of the valuable tools that he has researched which are available to marketers online.

Larry Chase is the founder and publisher of the Web Digest For Marketers, a weekly newsletter which delivers short reviews of marketing-oriented websites to his more then 150,000 monthly readers. He has been involved in online marketing since 1993, making him a pioneer in the industry, and has been quoted or syndicated by many leading publications including Business Week, The New York Times, USA Today, Inc. Magazine, CBS, CNBC, and CNN. Chase is also a consultant, a public speaker, and the author of “Essential Business Tactics for the Net, 2nd Edition.”

“Knowing about and understanding the tools available for marketers online will not only save you time, but it can also dramatically increase your success. An opportunity to learn from a pioneer in the industry should not be missed.” Stated RSS Ray, host of “Online Marketing with RSS Ray.”

Listen to WS Radio.com or check out the station’s programming lineup at the station’s web site at http://www.wsradio.com.

Media Contact:
Lee Mirabel
888-327-0061

Program Media Contact:
Dale Knauss
602.703.2307
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Tags: Email Marketing, Search Engine Tools
Posted in Email Marketing, Guest Announcements, Search Engine Tools | No Comments »

The Importance of Adult Marketing-Regina Lynn

Monday, April 10th, 2006

San Diego, CA-April 10, 2006
WS Radio.com, a free, internet business talk radio network, announces an exclusive interview with Regina Lynn, the weekly Sex Drive columnist at Wired News on Online Marketing with RSS Ray, April 12 at 10:00 a.m. PDT. Covering the best in internet marketing Best Practices, blogging, podcasting and RSS marketing, “Online Marketing with RSS Ray” brings world class internet marketing experts to today’s savvy internet marketer.

In this exclusive interview with “Online Marketing with RSS Ray”, Lynn will discuss the importance behind paying attention to some of the progressive, technologically based, marketing efforts employed by the adult industry.

Regina Lynn is the weekly Sex Drive columnist at Wired News and the author of The Sexual Revolution 2.0. She began chronicling the sexual revolution 2.0 early in 2003 as part of TechTV’s documentary series Wired for Sex. She received a Maggie award for “Best Online Column” from the Western Publications Association, and Marie Claire magazine called her one of the “top five sex experts in the U.S.” (”Ultimate Sex Tips from the Pros,” February 2006).

She has been featured in The New York Times, Newsweek, Playboy Radio, the Village Voice, G4TV, Digital Village Radio, and NPR New Zealand.

“Sex sells, and so do the marketers behind the adult industry. Keeping abreast on what they are doing can keep your business miles ahead of the competition.” Stated RSS Ray, host of “Online Marketing with RSS Ray.”

Listen to WS Radio.com or check out the station’s programming lineup at the station’s web site at http://www.wsradio.com.

Media Contact:
Lee Mirabel
888-327-0061

Program Media Contact:
Dale Knauss
602.703.2307
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Tags: Blogging, Branding, Social Media Marketing, Social Network Marketing
Posted in Blogging, Branding, Guest Announcements, Social Media Marketing, Social Network Marketing | No Comments »

The Role of Customer Feedback in Marketing-Sam Decker

Monday, April 3rd, 2006

San Diego, CA-April 3, 2006
WS Radio.com, a free, internet business talk radio network, announces an exclusive interview with Sam Decker, the Vice President of Marketing & Products for Bazaarvoice, Inc. on the eCommerce RSS Radio Show, April 5 at 10:00 a.m. PDT. Covering the best in internet marketing Best Practices, blogging, podcasting and RSS marketing, the eCommerce RSS Radio Show brings world class internet marketing experts to today’s savvy internet marketer.

In this exclusive interview with the eCommerce RSS Radio Show, Decker will discuss the role of customer feedback in marketing.

Decker is the Vice President of Marketing & Products for Bazaarvoice Inc., a company which develops outsourced technology, services, analytics, and expertise to encourage and harness word of mouth marketing and bring it closer to a company’s brand and customer experience.

“There is no person customers’ trust more than other customers. Knowing how to properly collect and publish customer feedback can make the difference between a good year and a bad one” stated Dave Evans who is filling in for RSS Ray as this week’s show host.

The eCommerce RSS Radio Show airs live each Wednesday at 10:00 a.m. PDT on WS Radio.com. All programs are available immediately upon completion of original broadcast in podcast format at http://www.wsradio.com.

Listen to WS Radio.com or check out the station’s programming lineup at the station’s web site at http://www.wsradio.com.

Media Contact:
Lee Mirabel
888-327-0061

About eCommerce RSS Radio Show
The eCommerce RSS Radio Show is thee voice for today’s savvy internet marketers. Focusing on business Best Practices for internet marketing, blogging, podcasting and RSS marketing, the eCommerce RSS Radio Show is broadcast live each Wednesday at 10:00 a.m. PDT on WS Radio.com. The program is normally hosted by RSS Ray, a certified eMarketing specialist by the eMarketing Association. This week, host Dave Evans, owner of Digital Voodoo will be filling in.

Program Media Contact:
Dale Knauss
602.703.2307
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Tags: Branding, Customer Relationship Management (CRM), eCommerce Marketing, Viral Marketing
Posted in Branding, Customer Relationship Management (CRM), Guest Announcements, Viral Marketing, eCommerce Marketing | No Comments »

Dave Evans Filling in for RSS Ray

Monday, April 3rd, 2006

Dave Evans will be filing in for RSS Ray this week as Ray will be speaking at Reed Expositions 2006 International Security Conference in Las Vegas. Evans is a seasoned marketing veteran that brings a wealth of insight and entertainment to the show.

Tune in!

Posted in Show Announcements | No Comments »